Kraft Foods Philippines (KFP) is driving the purpose of eating food beyond nourishment and pleasure through “Eats For Joy!”

East for Joy Launch @ Chili’s: Hpsts Marc Nelson & Miriam Quiambao

In partnership with World Vision, KFP, which is now part of Mondelez International, is bringing joy to you as well as others in need. “Eats for Joy!” is a program with partner restaurants wherein for every purchase of a participating dish with Oreo grinds and KFP cheese, a portion of the proceeds will be donated to World Vision on your behalf.

“This is a worthy cause. We’re thankful for the partnership with KFP through “Eats for Joy,” shares World Vision Interim National Director, Filomena Portales.

Eats For Joy!

Launched earlier this month, “Eats for Joy” partnered with top restaurants including Chili’s, J.CO Donuts, Amber Golden Plate, Magic Melt and Lots-a-Pizza. Until December 2013, these partner restaurants will be serving special dishes made with KFP’s Oreo cookies and cheese products.

Here are some of the special dishes which you can order from the partner restaurants:

• Chili’s
  • High and Mighty Pie
  • Oreo Chocolate Sundae
• 

  Mondelez International

  Amber Golden Plate

  • Pichi-Pichi with Cheese and Spaghetti
• Lots-a-Pizza
  • Any Pizzas such as Great Manhattan
• J.CO Donuts
  • Oreology donut
• Magic Melt
  • Ensaymada

“KFP aims not only to be a supplier or customer. We aim to be a valuable business partner and ally in growth,” explains KFP Sales and Strategy Director Ashish Pisharodi. “We created the “Eats for Joy” program with our partners so that we have a common platform not only to promote our delicious brands and their restaurants, but more importantly, so that we can all create delicious moments of joy together.”

Mondelez Officials and World Vision

Kraft Foods Philippines to Mondelēz Philippines

Later this year, Kraft Foods Philippines is changing its name to Mondelēz Philippines as part of its brand global alignment. But moreover, KFP is also celebrating its fifth decade which is also being celebrated in part with “Eats for Joy” by giving back to the community.

“That’s 50 years of delicious moments enjoyed by Filipinos through our brands. For making us a part of your moments of joy, we want to give back to our community. We hope you enjoy the dishes we have prepared through “Eats for Joy” and be a part of creating joy through our partner, World Vision. Whenever you taste a dish from participating restaurants, you get to help those in need through the Foundation,” shares KFP Category Sales Assistant Manager Regina Calpo.

Check out more from http://www.mondelezinternational.com/ph

Join Kraft’s Eats For Joy!

Beyond Nourishment

“Eats for Joy” goes beyond filling your hungry tummy – but others’ as well. So what are you waiting for? Choose from among Chili’s, J.CO Donuts, Amber Magic Plate, Magic Melt, Lots-a-Pizza, Figaro, Magoo’s Pizza, 3M Pizza, Aristocrat Bakeshop, Café France, Plato Wraps and 41 other partner establishments in Luzon, Metro Manila and the Visayas and enjoy their Oreo and cheesy dishes!

It was NomNom Foodie Club‘s first ever Christmas party! It was held last December 1, 2010 in SM Mall of Asia at Kraft‘s Sarap ng Pasko Christmas platform near SM IMAX. Food and venue sponsor was Kraft Eden Cheese and made possible with GeiserMaclang.

NomNom Club Christmas Party

I wasn’t really planning to have a Christmas party for the foodie club this year since we just celebrated NomNom Club’s first anniversary with Greenwich last August and a thanksgiving party last October when NomNom Club won in the Emerging Influential Blogs for 2010. However, when Kraft started their “Sarap ng Pasko” campaign, I thought it was a very fitting theme for the foodie club Christmas party since it was about food and Christmas as well. And hence, through GeiserMaclang, the proposal for Kraft Eden went through.

To share what transpired in the event, I believe the best way to narrate is through visual photos which shows how much the participants – NomNom Foodie Club members and guests – enjoyed the event. 🙂

Kraft Eden Cheese Inspired Dishes

Traditional Exchange Gift

We first had dinner and some socialization among the members and guests. it was followed by the exchange-gift-giving where each one of the attendees were required to bring a P50 simple gift. It was drawn similar to a raffle system. The best gift within the prize range of P50 was also given an extra prize.

Exchange Gift / Gift Giving

Raffle Draw with  Samsung Microwave Oven Grand Prize

Joy Ramos, Samsung Microwave Oven Winner

It was followed by the main raffle where Samsung donated the major raffle prize -  Samsung Microwave Oven. Other prize donors included GeiserMaclang for the Havaianas slippers, and Angel’s Pizza Pasta for the gift certificates. Major winners were Ms. Joy Ramos who won the top prize and Ms. Ryan Joson who got the Havs slippers. Other raffle items included a Sunpiology Piolo Pascual Planner for 2011, gift certificates, and branded tokens.

Round 2 of Raffle Draw

Because I wanted everyone not to go home empty-handed, I brought around 50 raffle prizes for  the online registrants which reached about 50 as well, but since the actual attendees were only about 40, the excess prizes were given away on a raffle draw round 2. So some got two raffle prizes. 🙂

Christmas Party Raffle

Subdomain Service and Food Tour

In closing, GeiserMaclang had a message of thanks for the crowd and gave away Manny Pacquiao–Alaxan shirts to everyone for pickup at their Makati office. I also thanked everyone for a fruitful year and revealed NomNom’s plans for 2011 including a paid subdomain service (ie: jenjen.nomnomclub.com) which includes a number of free services for the clients. We are also targeting for a food tour for summer or the second year anniversary.

More Photos - NomNom Foodie Club

Thank you again to our main sponsor Kraft Eden Cheese who had a similar successful “Sarap ng Pasko” campaign, to GeiserMaclang,and  to Samsung for the major raffle giveaway of a Samsung Microwave Oven.

Venue and Sponsors

Merry Christmas from NomNom Club!

Thank you to all the readers, subscribers, and members of the NomNom Foodie Club! Belated Merry Christmas and a fruitful, yummy, and nomnom-y new year this coming 2011!

It’s NomNom Foodie Club‘s first Christmas together and what most fitting activity to celebrate the holiday but with the traditional Filipino culture of a Christmas Party!

To be held at the first day of the last month of the year, this Christmas foodie party will indeed start the Christmas month symbolically.

Geiser Maclang

The theme of our NomNom Foodie Club Christmas Party is “Sarap ng Pasko,” in recognition of our food and venue sponsor Kraft Eden Cheese‘s Christmas campaign “Sarap ng Pasko.” This was also made possible with the support of GeiserMaclang.

It will be held at the Kraft Eden Cheese Keso de Gallo Christmas Tree area and platform installation in front of Gerry’s Grill and IMAX theater entrance on the first floor of SM Mall of Asia.

In support of this campaign, we would like to encourage you to promote “Sarap ng Pasko” by simply posting in your Facebook walls any and at least one of the following links from November 27– November 30 (specifying that the deadline of voting is Dec 1, 2010):

• http://www.SarapNgPasko.com/
• http://www.SarapNgPasko.com/mechanics
• http://NomNomClub.com/affairs/2010/sarap-ng-pasko-christmas-food/
• http://YummyManila.blogspot.com/2010/09/world-longest-christmas-food.html
• http://www.LetsGoSago.net/2010/09/bauan-batangas-vegeden/
• http://www.SarapNgPasko.com/about

Kraft Eden Cheese's "Sarap Ng Pasko"

In your Faceboook wall, make sure to tag ‘@’ ‘NomNomClub’ or ‘@’ ‘Yummy Manila.’

If you are a blogger, you also have the option to blog about Kraft Eden Cheese’s “Sarap ng Pasko” campaign. Best blog gets a special prize from Kraft Eden during the party.

Soo what are you waiting for NomNom Foodie Club members? Simply email your link/s to admin AT NomNomClub.com with the link of your Facebook wall post and you are automatically registered to the Christmas party. Due to the limited space of the venue, we can only accept the first 50 (out of 100+) NomNom Foodie Club members to submit. You will receive a confirmation email a day after your submission if you are part of the first 50.

Please bring a monito-monita gift worth NOT MORE than P50 for your mystery monito-monita. 🙂

Here is the program flow for the Christmas Party:
0600 p – Registration and Dinner
0630 p – Short Introdution & Game
0700 p – Raffle Set 1 + Word from Kraft Eden Cheese
0730 p – NomNom Club 2010 and Plans for 2011 + Monito- Monita
0800 p – Raffle Set 2 & Closing Ceremonies

Some NomNom Foodie Club members during the 1st Anniversary Celebration at Greenwich SM North

Raffle Prizes would include Christmas Packs and other items
Special Prizes:

• Best Monito-Monita Gift under P51
• Best Christmassy attire/costume that best embodies the theme of “Sarap ng Pasko”
• Best Blog post on Kraft Eden’s “Sarap ng Pasko” campaign.

Summary:
What: “Sarap ng Pasko” NomNom Foodie Club Christmas Party
When: Decemeber 01, 2010 (Wednesday)
Where: SM mall of Asia – Kraft Eden Cheese Christmas Tree area & platform (near Gerry’s Grill & Starbucks MOA)

Requirements:

• FB wall post for “Sarap ng Pasko” campaign AND P50 Monito-Monita Gift.
• Email your links to admin@NomNomClub.com. This serves as your official registration for the party llimited to first 50 members.

Sarap Ng Pasko

Merry Christmas indeed! See you soon at the NomNom Foodie Club Christmas Party with Kraft Eden Cheese‘s “Sarap Ng Pasko.”

Cheese-inspired Christmas desserts flowed from the recent launch of the World’s Longest Christmas Celebration by Kraft Eden Cheese last September 4, 2010. The project features 100 unique cheese-based specialties of 100 towns nationwide to celebrate 100 Days of Christmas.

Here are 5 towns and their dishes among the list of 100:

Bacolod: Bakareta with Fried Potato and Kraft Eden Cheese and the Masskara Festival

Considered as one of the best places to live in the Philippines, Bacolod has already made a name for itself. Bacolod is also one of the top sugar producers of the country. Famous for is its magnificent Masskara Festival, it is a colorful, festive and widely-acclaimed annual festival that attracts a huge number of tourists. Get a taste of the rich and blossoming Bacolod through their native specialty Bakareta with Fried Potato and Kraft Eden Cheese.

Bacolod: Bakareta with Fried Potato and Kraft Eden Cheese and the Masskara Festival

Iloilo: Creamy Macaroni Soup with Eden Cheese and Dinagyang Festival (Top Photo)

Known as the “Textile Capital of the Philippines”, I have been to Iloilo twice and is looking forward for the third this coming November for the Visayas Blogging Summit.

Marked for its Dinagayang Festival, Iloilo’s specialties include La Paz Bachoy, Molo Soup, and biscocho. You may also try the famed Creamy Macaroni Soup with Eden Cheese.

Bauan, Batangas: Vegeden and Kampon ni Pakakak

Bot to far away from Manila, the town houses the 2.5m tall Anubing cross that is said to be miraculous and has since become a major attraction to devotees. But for beach lovers, it is hailed as a “Diver’s Sanctuary”.

It is also the home of their special wrap and roll called Vegeden.

San Carlos, Pangasinan: Sushi Catfish with Crabmeat con cheese and Veggie and the City Plaza of San Carlos

Known for their mango trees and mung beans, this side of Pangasinan also engages in livestock raising, crop production, inland fishing, pottery, food processing, tourism, and commerce. Formerly known as Binalotangan, San Carlos is rich in its agro industry.

Get a taste of the promising and aspiring San Carlos by enjoying their rich and creamy Sushi Catfish with Crabmeat con Cheese and Veggie.

San Carlos, Pangasinan: Sushi Catfish with Crabmeat con Cheese and Veggie and the City Plaza of San Carlos

Abucay, Bataan: Cheesy Eggplant Layers and the Sibul Spring

Abucay is home to the Sto. Domingo Abucay Church – one of the oldest churches in the Philippines. It is also where Pasukulan Falls – a natural wonder in the unexplored and unspoiled valley of Mt. Natib can be found.

It is reputably where the first printing press in the Philippines can be found, and claimed to be even older than that of the United States. So have a nature trip in Abucay while enjoying their Cheesy Eggplant Layers.

Abucay, Bataan: Cheesy Eggplant Layers and the Sibul Spring

Do you think one of these is the best dish to have this Christmas season?

Support your choice dish or your province by having 1 empty pack of Eden Sulit Pack, Eden 180g or Eden 500g, and a piece of paper with  your name, contact details, the name of the town you want to vote for and your signature. Drop your entries at the nearest Eden’s Sarap ng Pasko stations at the Prime Cast office, SM Mall of Asia or any ABS-CBN Main and Regional offices.

Sarap Ng Pasko

Check out more details about Kraft Eden‘s  Sarap ng Pasko by going to www.sarapngpasko.com and view the other unique cheese-based dishes that you think deserve to win.

Kraft Employee-cum-Photographers

15 to 20 Kraft employees unveiled a series of photographs in exhibit at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati.

'Discover Delicious...'

It’s not all work. Being the 2nd largest food company in the world, Kraft Foods Philippines also encourages their employees to enhance their other skills such as photography.

With this in mind, 15-20 of their employees were trained under renowned photographer Jay Alonzo through a 3-day photography workshop.

Kraft Photography Enthusiasts

“…our employees-cum-photographers captured delicious moments all around our workplace and definitely had fun,” says Sudip Mall, General Manager of Kraft Foods (Philippines) Inc.

Photo Exhibit at the Filipinas Heritage Library

Delicious means...

With the central theme of “Discover Delicious everywhere, everyday,” mentor Jay Alonzo had the participating employees to capture subjects of food and social relationships in Kraft’s own showcase kitchen facility.

Selected photos from the exhibit will be featured in a soon to be published Kusinang Kraft Teabook.

Food Photogrpahy

*Photos shot from the exhibit are for illustration purposes only and displayed in low resolution. Some photos were by Dave Hernandez and Alex dan Tacderas.

Please do visit the “Discover Delicious everwhere, everyday” photo exhibit as it was formally opened by Kraft Foods early last week for public viewing at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati City.