SM Master Chefs @ SM Hypermarket

From the success of last year’s SM Master Chefs, SM Hypermarket launches SM Master Chefs 2012 in a festive gathering of top brands, media, and bloggers at SM Hypermarket Cubao last August 16, 2012.

The grand launch in SM Hypermarket was participated in by SM Master Chefs brands namely Unilever, San Miguel, Nestle, Bounty Fresh, and CDO.

Of course, there were cooking demonstrations as well by the aforementioned brands led by their top chefs namely:

• Chef RJ Garcia (San Miguel)
• Chef Pau Sia (Unilever Food Solutions)
• Chef Arnold Bernardo (Bounty Fresh)
• Chef Tess Sulito (Nestle)
• Chef Menoy Gimenez (CDO)

Chef RJ Garcia of San Miguel

Chef Pau Sia of Unilever – Knorr

Chef Arnold Bernardo of Bounty Fresh

Chef Menoy Gimenez of CDO

Chef Tess Sulito of Nestle

SM Master Chefs 2012

This year’s SM Master Chefs has three (3) main components: the Recipe Contest, the Cooking Marathon, and the Carinderia Makeover.

SM Master Chefs 2012

Recipe Contest

SM Master Chefs recipe contest was conceptualized with the SM Hypermarket customer in mind and it is easy to participate in.

Just buy your ingredients at SM Hypermarket and whip up a great tasting and, if possible, a unique recipe using any of the SM Master brands. You are then now eligible to join and get the chance to win and be hailed as one of the thirty three SM Master Chefs for 2012. Just bring your finished product to any SM Hypermarket store on judging day.

Cooking Marathon

A big hit from last year’s SM Master Chefs was the cooking marathon, it is included again in this year’s program to the delight of the grocery shoppers who witness these beneficial and knowledge-enriching cooking demonstrations by the master brand chefs.

It is brought back this year with new recipes from master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food Solutions – Knorr. Each will have a featured chef who will go around the 34 branches of SM Hypermarket every week in three months (which started August 21) for cooking demonstrations. The best thing about this is that they are for free!

Please see the Cooking Marathon schedule below:

SM Master Chefs Cooking Marathon Schedule

Carinderia Makeover

Small businesses and entrepreneurs in the food service business are in for a treat from SM Hypermakret!

If you run a karinderia, catering, or small restaurant business, then you can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover!

SM Hypermarket is giving away a free makeover of their kitchen and dining area to five lucky and deserving food business operators in order to help them sustain their operations. With a minimum P500 worth of groceries inclusive of two sponsor brands or a fully stamped loyalty card, food business owners get a chance to win a makeover.

SM Master Chefs Master Brand Booths @ the Launch

What can you say about the SM Master Chefs program? I’m surely sharing all these great news from SM Hypermarket and about the SM Master Chefs 2012 with my mom.

SM Master Chefs‘ ‘Kitchen Makeover‘ will have five lucky shoppers’ kitchens redesigned and furnished by partner designers. This project will be done in partnership with established designers from the Philippine School of Interior Design (PSID).

The five Interior Designers are IDr. Vianca Añonuevo, IDr. JC Arcega, IDr. Mark Steven Perez, IDr. Joselito Soriano, Jr., and IDr. Anne Marie Christine Lim. The first three are partner interior designers of Empire Designs. The latter two are partners of Soriano-Lim Interior Design.

SM Master Chefs 2011

SM Master Chef 2011
Kitchen Makeover Mechanics

July 1 to October 31, 2011

1.    To join, interested shoppers must submit:

• P500 single receipt purchase, including at least one sponsor item of SM Master Chefs, entitles a customer to join the promo.
• Registration forms will be available at the Customer Service Counter of SM Hypermarket.
• Registration forms must be filled up with his/her complete name, address, age, occupation, contact numbers, signature and a written answer, in 50 words or less, to the question: Why does my kitchen deserve a free makeover?
• Attached at least three (3) clear printed photos of their home kitchen.
• Enclose filled up registration forms and pictures in an envelope and drop on the designated drop boxes at the Customer Service counters of all SM Hypermarket branches.

2.    All entries shall be delivered by the branches to Marketing Head Office at the end of deadline.
3.    There will be a total of five (5) winners of Kitchen Make-Over.
4.    SM Hypermarket Marketing staff shall go through all entries and pick one winner at each judging date.  DTI representative shall be invited to witness the selection of winners.
5.   Winners will be notified via registered mail and phone.
6.    An interior designer shall design a kitchen for the winner. He/she shall also determine the items that will
be used. Items shall be purchased at SM Hypermarket.
7.    The winner should be the owner of the kitchen or if rented, must have written consent of the owner.
8.    Employees of SM Hypermarket, all sponsors, it’s partners, its affiliates, and all companies and individual directly or indirectly connected with SM Hypermarket, its agency Ad Targets, Inc. and their relatives up to the second degree of consanguinity are disqualified from joining the promo.

Control Measures:

All registration forms shall be submitted after the deadline of submission of entries to the marketing office for safekeeping under the custody of the Marketing Manager. A DTI representative will be invited to be present in the determination of winners. Per DTI-NCR Permit No. 4959, Series of 2011

Kitchen Sample Exhibit during the SM Master Chefs Launch

Do you think your kitchen badly needs this makeover? Are you an SM Hypermarket  clientele? Then Join SM Master Chefs’ Kitchen Makeover with PSID interior designers!

On its 10th anniversary, SM Hypermarket sets its sights on creating milestones with its SM Master Chefs 2011 program.

Together with 19 master brands, SM Hypermarket will enliven the culinary world’s insatiable hunger for innovation with the launch of the SM Master Chefs. It will be a composite event made up of three components:

• A Grand Cooking Demo & Cooking Marathons
• A Supersized Cook Off Series
• Kitchen Makeovers

The nineteen master brands are Knorr, Nestle All Purpose Cream, Unilever Food Solutions, Tabasco, Lee Kum Kee, Lady’s Choice, Maggi, Clara Ole, Kikkoman Soy Sauce, San Remo, McCormick, Bounty Fresh Chicken, CDO, Purefoods Tender Juicy Hotdog, Purefoods Star Hotdog, Magnolia Cheeze spread, Magnolia Purefresh, Magnolia All Purpose Cream and Magnolia Dari Crème. Each a familiar staple in today’s Filipino kitchen who joins SM Hypermarket to feed the culinary world’s insatiable hunger for innovation.

Cooking Marathon

From July to September, every week in three months, SM Master Chefs will conduct a marathon of cooking demos that will tour SM Hypermarket branches all over the nation, showcasing innovations in culinary products and cooking aids.

More than just a source of entertainment for the onlookers, the Cooking Demos will also be a venue of culinary discovery for people who are passionate about cooking.

SM Hypermarket

Supersized Cook Off

Furthermore, a Supersized Cook Off series will also tour selected branches in the country by October.

We’ll go around the country like SM Hypermarket in Cubao, Batangas, Pampanga, and Cebu, among others!

Kitchen Makeover

Lastly, the Kitchen Makeover will be more hands on with the kiychens of five lucky SM Hypermarket customers who will get their kitchen upgraded by soome of the best interior designers in the country for free!

Their kitchens will be redesigned and furnished in partnership with established designers from the Philippine School of Interior Design (PSID).

Exciting times ahead indeed! Schedules for the Cooking Marathons, Supesized Cook Off Series, and mechanics for the Kitchen Makeovers will be announced soon!

SM Master Chefs

It’s going to be a hyper season with SM Hypermarket so watch out this coming July until October at your favorite SM Hypermarket brances!