SM Hypermarket Launches SM Master Chefs 2012

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SM Hypermarket Launches SM Master Chefs 2012
SM Master Chefs @ SM Hypermarket

SM Master Chefs @ SM Hypermarket

From the success of last year’s SM Master Chefs, SM Hypermarket launches SM Master Chefs 2012 in a festive gathering of top brands, media, and bloggers at SM Hypermarket Cubao last August 16, 2012.

The grand launch in SM Hypermarket was participated in by SM Master Chefs brands namely Unilever, San Miguel, Nestle, Bounty Fresh, and CDO.

Of course, there were cooking demonstrations as well by the aforementioned brands led by their top chefs namely:

  • Chef RJ Garcia (San Miguel)
  • Chef Pau Sia (Unilever Food Solutions)
  • Chef Arnold Bernardo (Bounty Fresh)
  • Chef Tess Sulito (Nestle)
  • Chef Menoy Gimenez (CDO)
Chef RJ Garcia of San Miguel

Chef RJ Garcia of San Miguel

Chef Pau Sia of Unilever - Knorr

Chef Pau Sia of Unilever – Knorr

Chef Arnold Bernardo of Bounty Fresh

Chef Arnold Bernardo of Bounty Fresh

Chef Menoy Gimenez of CDO

Chef Menoy Gimenez of CDO

Chef Tess Sulito of Nestle

Chef Tess Sulito of Nestle

SM Master Chefs 2012

This year’s SM Master Chefs has three (3) main components: the Recipe Contest, the Cooking Marathon, and the Carinderia Makeover.

SM Master Chefs 2012

SM Master Chefs 2012

Recipe Contest

SM Master Chefs recipe contest was conceptualized with the SM Hypermarket customer in mind and it is easy to participate in.

Just buy your ingredients at SM Hypermarket and whip up a great tasting and, if possible, a unique recipe using any of the SM Master brands. You are then now eligible to join and get the chance to win and be hailed as one of the thirty three SM Master Chefs for 2012. Just bring your finished product to any SM Hypermarket store on judging day.

Cooking Marathon

A big hit from last year’s SM Master Chefs was the cooking marathon, it is included again in this year’s program to the delight of the grocery shoppers who witness these beneficial and knowledge-enriching cooking demonstrations by the master brand chefs.

It is brought back this year with new recipes from master brands Bounty Fresh, CDO, Nestle, Purefoods, Magnolia and Unilever Food SolutionsKnorr. Each will have a featured chef who will go around the 34 branches of SM Hypermarket every week in three months (which started August 21) for cooking demonstrations. The best thing about this is that they are for free!

Please see the Cooking Marathon schedule below:

SM Master Chefs Cooking Marathon Schedule

SM Master Chefs Cooking Marathon Schedule

Carinderia Makeover

Small businesses and entrepreneurs in the food service business are in for a treat from SM Hypermakret!

If you run a karinderia, catering, or small restaurant business, then you can own a brand new kitchen and dining area furnished by SM Hypermarket with SM Master Chefs Free Carinderia Makeover!

SM Hypermarket is giving away a free makeover of their kitchen and dining area to five lucky and deserving food business operators in order to help them sustain their operations. With a minimum P500 worth of groceries inclusive of two sponsor brands or a fully stamped loyalty card, food business owners get a chance to win a makeover.

SM Master Chefs Master Brand Booths @ the Launch

SM Master Chefs Master Brand Booths @ the Launch

What can you say about the SM Master Chefs program? I’m surely sharing all these great news from SM Hypermarket and about the SM Master Chefs 2012 with my mom.

 

 

 

 

 

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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