Eat Beyond Nourishment: Eats For Joy!

Kraft Foods Philippines (KFP) is driving the purpose of eating food beyond nourishment and pleasure through “Eats For Joy!”

East for Joy Launch @ Chili's: Hpsts Marc Nelson & Miriam Quiambao

East for Joy Launch @ Chili’s: Hpsts Marc Nelson & Miriam Quiambao

In partnership with World Vision, KFP, which is now part of Mondelez International, is bringing joy to you as well as others in need. “Eats for Joy!” is a program with partner restaurants wherein for every purchase of a participating dish with Oreo grinds and KFP cheese, a portion of the proceeds will be donated to World Vision on your behalf.

“This is a worthy cause. We’re thankful for the partnership with KFP through “Eats for Joy,” shares World Vision Interim National Director, Filomena Portales.

Eats For Joy!

Launched earlier this month, “Eats for Joy” partnered with top restaurants including Chili’s, J.CO Donuts, Amber Golden Plate, Magic Melt and Lots-a-Pizza. Until December 2013, these partner restaurants will be serving special dishes made with KFP’s Oreo cookies and cheese products.

Here are some of the special dishes which you can order from the partner restaurants:

  • Chili’s
    • High and Mighty Pie
    • Oreo Chocolate Sundae
  • Mondelez Philippines

    Mondelez International

    Amber Golden Plate

    • Pichi-Pichi with Cheese and Spaghetti
  • Lots-a-Pizza
    • Any Pizzas such as Great Manhattan
  • J.CO Donuts
    • Oreology donut
  • Magic Melt
    • Ensaymada

“KFP aims not only to be a supplier or customer. We aim to be a valuable business partner and ally in growth,” explains KFP Sales and Strategy Director Ashish Pisharodi. “We created the “Eats for Joy” program with our partners so that we have a common platform not only to promote our delicious brands and their restaurants, but more importantly, so that we can all create delicious moments of joy together.”

Mondelez Officials and World Vision

Mondelez Officials and World Vision

Kraft Foods Philippines to Mondelēz Philippines

Later this year, Kraft Foods Philippines is changing its name to Mondelēz Philippines as part of its brand global alignment. But moreover, KFP is also celebrating its fifth decade which is also being celebrated in part with “Eats for Joy” by giving back to the community.

“That’s 50 years of delicious moments enjoyed by Filipinos through our brands. For making us a part of your moments of joy, we want to give back to our community. We hope you enjoy the dishes we have prepared through “Eats for Joy” and be a part of creating joy through our partner, World Vision. Whenever you taste a dish from participating restaurants, you get to help those in need through the Foundation,” shares KFP Category Sales Assistant Manager Regina Calpo.

Check out more from http://www.mondelezinternational.com/ph

Join Kraft's Eats For Joy!

Join Kraft’s Eats For Joy!

Beyond Nourishment

“Eats for Joy” goes beyond filling your hungry tummy – but others’ as well. So what are you waiting for? Choose from among Chili’s, J.CO Donuts, Amber Magic Plate, Magic Melt, Lots-a-Pizza, Figaro, Magoo’s Pizza, 3M Pizza, Aristocrat Bakeshop, Café France, Plato Wraps and 41 other partner establishments in Luzon, Metro Manila and the Visayas and enjoy their Oreo and cheesy dishes!

‘Discover Delicious…’ Exhibit With Kraft Foods

Kraft Employee-cum-Photographers

Kraft Employee-cum-Photographers

15 to 20 Kraft employees unveiled a series of photographs in exhibit at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati.

'Discover Delicious...'

'Discover Delicious...'

It’s not all work. Being the 2nd largest food company in the world, Kraft Foods Philippines also encourages their employees to enhance their other skills such as photography.

With this in mind, 15-20 of their employees were trained under renowned photographer Jay Alonzo through a 3-day photography workshop.

Kraft Photography Enthusiasts

Kraft Photography Enthusiasts

…our employees-cum-photographers captured delicious moments all around our workplace and definitely had fun,” says Sudip Mall, General Manager of Kraft Foods (Philippines) Inc.

Photo Exhibit at the Filipinas Heritage Library

Photo Exhibit at the Filipinas Heritage Library

Delicious means...

Delicious means...

With the central theme of “Discover Delicious everywhere, everyday,” mentor Jay Alonzo had the participating employees to capture subjects of food and social relationships in Kraft’s own showcase kitchen facility.

Selected photos from the exhibit will be featured in a soon to be published Kusinang Kraft Teabook.

Food Photogrpahy

Food Photogrpahy

*Photos shot from the exhibit are for illustration purposes only and displayed in low resolution. Some photos were by Dave Hernandez and Alex dan Tacderas.

Please do visit the “Discover Delicious everwhere, everydayphoto exhibit as it was formally opened by Kraft Foods early last week for public viewing at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati City.