Tik-Tok Food Cart

New year, new opportunities. This is what the food industry leaders behind a number of well-loved brands such as Mister Donut had in mind when they developed their newest foray into the food stall franchising business called Stallmart.

Siomai Central Food Cart

Stallmart Inc.

Stallmart, Inc. aims to become the strongest in the stall and kiosk industry. Having started way back in 2012, Stallmart already offers affordable packages for aspiring businessmen and provides support to franchisees such as site evaluation assistance, staff training, and operations and marketing support.

“There are always new and innovative ideas waiting to be materialized…Franchising allows brands to have multiple branches in strategic locations opening simultaneously, dominating the market even before competitors develop their own businesses,” says Terry Yap, Business Development and Franchising Director of Mister Donut Philippines.

Tik-Tok Offerings

Franchising in the Philippines

On the concept of franchising, it has been more than a trend in the local entrepreneurship scene of the Philippines. It started to boom about a decade ago but the busniess model continous to prosper. This is apparent with the influx of different franchise brands in the Philippines.

And one of the strongest factor in the success of franchise businesses in the Philippines is name recognition. In cases wherein numerous players in the market offer generally the same products, consumers tend to gravitate towards brands that are familiar to them.

Stallmart Franchise Business Products

ThirTea

More about Stallmart

In our meeting a few months ago, we came to know that Stallmart’s particular action point is the low-investment, high-profit businesses in the Philippine franchising sector. Hence, they recently launched three new food cart brands—ThirTea, Fold N’ Roll, and Little Mexico.

Fold ‘n Roll

ThirTea aims to provide the best milk tea experience especially for consumers on-the-go, offering pocket-friendly milk variants. Stallmart is optimistic that the milk tea boom is beyond trend but is more because of a concious market choice leaning toward a healthier lifestyle. Second is the Fold N’ Roll which aims to highlight the company’s version of New York-style folded pizza. Lastly, Little Mexico brings a taste of Mexico through bite-sized tacos, nachos, and burritos.

Little Mexico Food Cart

Today, Stallmart has over 90 franchised stores all around the country and more are expected soon considering the brands ThirTea, Fold N’ Roll, Little Mexico, Siomai Central, and Tik-Tok.

NomNom Club was able to try a variety of products from the above-mentioned brands. As per taste, the products of Fold N’ Roll piqued out interest. If it is able to maintain a consistent quality, Fold N’ Roll will go far.

ThirTea Food Cart

Fold N’ Roll Food Cart

If you are interested with the franchsiing opportunities offered by Stallmart among the brands of ThirTea, Fold N’ Roll, Little Mexico, Siomai Central, and Tik-Tok, you may contact them at the following channels:

Stallmart Inc,
Wesbite http://www.stallmart.com.ph/
Telephone: +632.370-1236
Email: foodcartfranchising@foodventures.ph

Stallmart Franchise Business

Stallmart Food Carts

NomNom Tip: If you are new in business, starting up using the franchise business model will really help a lot in ensuring the success of your first venture. And one of the most important aspect of that is a reliable franchise supplier. In the case of foodcarts, with the years of experience of the owners of Stallmart with Mister Donut and other brands such as KFC, I believe you will be in good hands with them.

Croquetas are basically croquettes which are famous in European countries like Spain and Netherlands, hence the ‘Dutch croquetas‘. The Dutch word means a ‘little, round ball‘. In the Philippines, mashed potatoes has replaced the bechamel-filled ones like those from Spain. It is then rolled, breadcrumbed, fried and branded as Kroketten.

Kroketten SM MOA

From Croquetas to Kroketten

Slowly being pushed in to the mainstream Filipino snack diet, Maribel Bosch of Kroketten has played with the ‘Croquetas‘ word and made it more Filipino with the “K” and adding the last syllable – “ten“. They further brought it within the common Filipinos’ reach with their chain of stalls, mall kiosks, and transport terminal branches.

Banking on Filipinos’ love for carb, they hope that the new potato snack would ‘click‘. Further innovating on more flavors that makes it more yummy, appealing, and extra healthy, they introduced three varieties: Original Kroket, Kroketballen, and the Miniballen.

Kroketten Terminal Transport Kiosk

Kroketten Miniballen

Kroketten Menu

The Original Kroket (Php 35) is the oblong-shaped croquettes with ground beef, chicken, and cheese. On the other hand, a Kroketballen (Php 35 for 3pcs) is a set of three crunchy potato balls that come with dips.

Lastly, the Miniballen bite-sized potato balls is considered best for sharing and are the best sellers, perhaps due to its variant offerings with five pieces mini ballen for Php 20, four pieces mini ballen with the 6.5 oz revitalize 10 or Nutri 10 fresh fruit drink for Php 35. It is further made interesting with the assorted flavors including cheese, chicken, beef, bacon, hotdog, longganisa, pork adobo, mango, and tuyo flakes.

Kroketten Menu

Kroketten with Tuyo Flakes breadcrumb

Kroketten Fresh Fruit Drink, I Like!

I tried several dips and they were surprisingly good! Honestly, since the one we tried was at the terminal of SM Mall of Asia, I initially have somehow managed to lower my expexctations. 🙂 Moreover, as much as I liked the potato balls and the dips, I loved the drinks even more! They were the Nutri 10 fresh fruit drink served in 6.5 oz cups. They tasted like simplified Jamba Juice concoctions at street prices!

I later got to learn that they’re made of the natural fruit juice minus the white sugar and has no preservatives, branded exclusively by Vers En Snel for Kroketten.

Their two signature thirst quenchers are the Nutri 10 (mango and guyabano) and Revita 10 (strawberry and passion fruit) for a vitamin boost and revitalization, respectively. They’re so good Kroketten is working on having them sold in bottles in the near future. On the other hand, when I tired it in SM MOA, they only had two drink dispensers and only the Nutri 10 Mango and Revita 10 strawberry were available.

4pc. Kroketten Miniballen + 6.5oz Drink = Php 35

Kroketten Branch

Kroketten: Fried and Healthy?

I asked one of their managers with regards to their tagline “Fun and Healthy Potato Dutch Snacks.” I inquired how it can be healthy if it’s fried. And he said that they use corn oil instead of the regular oil, that even if corn oil was bit more expensive, they wanted to ‘walk the talk‘ when they claim that thier krokettens are healthier.

Fried Kroketten

Croquetas For Filipinos and Franchise

Frequently touring other countries with her husband and kids, Ms. Maribel Bosch discovered that croquettes deserve to be in the Philippines for its simple and delicious taste which she thought will appeal to all levels of people.

Confident about the potential of the product, the company is also open for franchise for a total investment of P195,000 (vat exclusive). For inquiries on franchising, please call (632) 822-5711 or 09178596623.

Cross Section of Original Kroket

Minballen with Dip

Kroketten Take-Out

There are currently thirteen branches / outlets including SM Mall of Asia (transport terminal) in Pasay City. The others are in Festival Mall Alabang, Albang Town Center, GT Tower Makati, Market! Market!, Starmall Edsa Shaw, Robinsons Galleria, Robinsons Metro East, SM North Edsa (Foodcourt), SM Lipa Batangas, and soon at SM Megamall.

I also bought a handful of take-out packs to bring home and share with the household. Let’s see how Kroketten, the first healthy Dutch potato snack in the Philippines, will further expand in the country. I will surely be back specially to get the Nutri 10 natural fruit juices. 🙂

I recently observed a number of small businesses offering delivery services through the network of “TWO AnyONE” with the numbers 21212. I haven’t tried that though. The other day, I saw this “Mang Inasal, Pa-deliver na!” ad banner atop a public jeepney enroute Buendia. I was reminded of an email encouraging me to try this out.

Mang Inasal Delivery

And so I did, over last Sunday.

October 10, 2010 – 1:30pm, I called-up 733-1111 and ordered from Mang Inasal. It was the usual fast food hotline greeting and order placement inquiries. I timed it consciously since it was my first with Mang Inasal delivery.

By 1:54pm, it came! With 24 minutes, I should say that it was a good delivery time.

I had quite high expectations actually  because I had it delievered in my Makati residence. I know of many Mang Inasal branches nearby and being a Sunday, there was virtually no traffic.

Mang Inasal Delivery Boy Photo

On another note, I think Mang Inasal should incorporate, if not yet, validation call backs to verify the orders and contact numbers given by customers. The ‘order’ guy asked for my cellphone number (since I don’t have a landline in my Makati residence). I was actually waiting for a verification call back first but delivery immedaitely came.

Nonetheless, congratulations Mang Inasal! It was a good delivery job. No wonder Mang Inasal restaurant franchise inquiries abound.

Mang Inasal Pecho Meal

it was a filling lunch with Mang Inasal Paa with rice (Paborito Meal 1; top photo) and Mang Inasal Pecho with rice (Paborito Meal 2). I loved the rice packed in banana leaves. The former is P97 while the latter is P99. it comes with chili, calamansi, and soy sauce (toyo) condiments. You can try ordering from Mang Inasal Delivery yourself at 733-1111.