Food Franchise Opportunities at the Filipino Franchise Show 2010

Food Franchise Opportunities at the Filipino Franchise Show 2010

If you are looking into the opportunity of starting a food business, starting with a franchise business is an option specially if it would be your first time to explore the entrepreneurship world.

Filipino Franchise Show 2010

Filipino Franchise Show 2010

Yesterday, I got to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay where more than half of the exhibitors are from the food franchise businesses.

Regular entrance ticket costs P100 per person while students can get in for P50 and senior citizen at P80. I got my free ticket care of the organizer – Association of Filipino Franchisers Inc. (AFFI). Check their website at and event website

Franchise Finds

Attention grabbing structures are the usual big booths from big brands like Mang Inasal, Julie’s Bakeshop, Binalot, and Eng Bee Tin whose mooncakes would be a hit in the next few days due to the upcoming Chinese Mooncake Festival.

Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin

Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin

However, you would observe new brands as well such as Buko House, Mozarella Stick, Sankalan, Wrap A Lumpia, Sisig in the City, and food carts by JC Franchising. (See first photo).

On Ice Scrambles

Ice Scrambles Food Carts

Ice Scrambles Food Carts

As expected, the ice scrambles craze proliferated in the franchise show as I found at least four ice scramble franchise offerings including Ice Cramble The Original Ice Crumble“, Scramboi Ice Scrambles, Scramble King, and Chillax Ice Scramble.

I like the hip sound of Chillax the most. 🙂 However, Scramble King rides on the name recall of the monosyllabic “king.” I think Scramboi could have settled with “Scramboy” instead, investing on the common Filipino street name.

I didn’t find the Manila Scrambles cart I see in most malls, however.

The Ice Scrambles food cart idea is currently taking the low-cost food franchise by storm primarily because of its low cost and comparatively simple operations involved in preparing the product. Time would say if this would only be a fad or if the ice scrambles industry would stay for good.

Innovative Names

RBX (Rice in a Box) and Taxi Cab

RBX (Rice in a Box) and Taxi Cab

Moving on, there are also food businesses with innovative names like RBX or Rice in a Box and Tapsi Cab. The former seem to be moving from the usual cart type to kiosk with their dine-in showcase at the franchise fair. The latter reminds us of a similar sounding pizza chain. 🙂

Potato Loops

Potato Loops


AFFI Seminars

Lastly, I found this interesting-looking potato product that looks peculiar from our regular French fries. It’s fried but swirled in a stick and called “Potato Loops.” I wasn’t able to taste one but the aesthetics is enough to possibly pique a passers-by’s interest giving it the ‘curious-purchase’ advantage. I think it’s innovative and have a high-market potential in the near future given that it tastes good enough for a snack.

Philippines Franchisees and Franchisors

Philippines Franchisees and Franchisors

You still have today and tomorrow to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay. Tel:(02) 506-8883, 0917-518-AFFI, 347-0153, 534-1134. Email or A ride away from SM Mall of Asia, it opens 11am and closes 7pm.

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Jonel Uy is the EIC of and Managing Director of, a social media marketing agency. He is also an IT Instructor at Grace Christian College. Know more @

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21 Responses to “Food Franchise Opportunities at the Filipino Franchise Show 2010”

  1. Smarla says:

    Thanks for sharing this! 🙂 I love food expos!

  2. wow. that Potato Loops sure looks yummy. But I haven’t seen it anywhere, can’t wait to try it.

  3. Charmagne says:

    Planning for an Ice Cramble or Buko House foodcart?
    MFB is here to make your plans into reality.
    Be one of our successful franchisees, celebrate with us as we commemorate our 10th YEAR ANNIVERSARY!!
    Discounts & Freebies awaits September franchisees.
    Look for CHA , 0923-7099762 & 0917-3542137

  4. nanette binatero says:

    i’m so interested about the potato can i franchise this? i’m from davao..

  5. Jay says:

    Ginugutom nyo ako… ma-follow nga! hehe

  6. wentot says:

    I’ve that potato loop somewhere. I didn’t even know it was potato. Potato Loop is another addition to our on-stick snacks like banana-que.

  7. Badet says:

    Saw the potato loops in HK, but I was too full to try it there. Will try that here if may magfranchise na.

  8. Dawn says:

    Would you happen to have information about the Mozarella Stick franchise? Thanks! 🙂

  9. catherine magante says:

    im interested to franchise much po kaylangan na investment? Any contact number i can call for details??? thanks

  10. ramir says:

    yung Potato loops,, meron niyan sa sta. Mesa Manila,, Teresa st.. 15 lang yun dun….

  11. LARIZA GARCIA says:

    Nxt AFI event, please check Solerex Water Technologies, they do the franchazing for Crystal Clear

  12. Thanks for sharing, this is the only way we get to know about different franchise businesses. Such fares must be held at regular intervals that gives opportunities to the people.

  13. Does anyone know when the 2011 Flippino franchise show will be?


  14. minton says:

    hi..i would like to ask if you have any contacts with the Ersao Milk Tea with regards to their franchise plicies and fees..i am interested to buy one..thank you sso much..

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