The much awaited tradeshow / conference / exhibit by franchised-business hunters is here again – the 10th Filipino Franchise Show 2011. Brought to us by the Association of Filipino Franchisers Inc. (AFFI), It will be held at the World Trade Center Manila (Philippines) on July 21 to 24, 2011.
An improvement from last year, this year’s Filipino Franchise Show 2011 will be housed in two exhibit halls and will run for four days instead of the usual three. So if you are wanting to start your business, franchised or otherwise, you might like to get some idea which business to target.
Learn the basics and know-how of owning a franchise through seminars and explore almost 300 franchisors. Let the business gurus enrich the entrepreneur in you! Leading brand participants would include Figaro Coffee, Aquabest, Sea Oil, Mang Inasal, Binalot, Fruitas, Reyes Barbecue and Bibingkinitan. Speakers include Randell Tiongson, Susan “Toots†Ople, Carlo Ople, Glenn Yu, Carson Tan, and Miriam Quiambao, among others, who will share their stories as entrpreneurs or as experts in thier respective fields.
10th Filipino Franchise Show 2011
“The 10th Filipino Franchise Show will be opened by AFFI’s Board of Directors on July 21 at the World Trade Center. Paulo Tibig AFFI’s president and Ricardo ‘Richie’ Cuna AFFI’s Chairman Emeritus will deliver the keynote address and opening remarks,” according to its website.
To know more about this event, please visit www.affi.com.ph or call the AFFI secretariat at 0917-5182334 /506 8883 / 9000002 loc 121. Judging from last year’s Filipino Franchise Show I have attended, this would be another great event worth visiting. 🙂
The 10th Filipino Franchise Show
July 21 – 24, 2011
World Trade Center Manila, Philippines
If you are looking into the opportunity of starting a food business, starting with a franchise business is an option specially if it would be your first time to explore the entrepreneurship world.
Filipino Franchise Show 2010
Yesterday, I got to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay where more than half of the exhibitors are from the food franchise businesses.
Regular entrance ticket costs P100 per person while students can get in for P50 and senior citizen at P80. I got my free ticket care of the organizer – Association of Filipino Franchisers Inc. (AFFI). Check their website at http://www.affi.com.ph/ and event website http://www.franchiseshowphilippines.com/
Franchise Finds
Attention grabbing structures are the usual big booths from big brands like Mang Inasal, Julie’s Bakeshop, Binalot, and Eng Bee Tin whose mooncakes would be a hit in the next few days due to the upcoming Chinese Mooncake Festival.
Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin
However, you would observe new brands as well such as Buko House, Mozarella Stick, Sankalan, Wrap A Lumpia, Sisig in the City, and food carts by JC Franchising. (See first photo).
On Ice Scrambles
Ice Scrambles Food Carts
As expected, the ice scrambles craze proliferated in the franchise show as I found at least four ice scramble franchise offerings including Ice Cramble “The Original Ice Crumble“, Scramboi Ice Scrambles, Scramble King, and Chillax Ice Scramble.
I like the hip sound of Chillax the most. 🙂 However, Scramble King rides on the name recall of the monosyllabic “king.” I think Scramboi could have settled with “Scramboy” instead, investing on the common Filipino street name.
I didn’t find the Manila Scrambles cart I see in most malls, however.
The Ice Scrambles food cart idea is currently taking the low-cost food franchise by storm primarily because of its low cost and comparatively simple operations involved in preparing the product. Time would say if this would only be a fad or if the ice scrambles industry would stay for good.
Innovative Names
RBX (Rice in a Box) and Taxi Cab
Moving on, there are also food businesses with innovative names like RBX or Rice in a Box and Tapsi Cab. The former seem to be moving from the usual cart type to kiosk with their dine-in showcase at the franchise fair. The latter reminds us of a similar sounding pizza chain. 🙂
Potato Loops
AFFI Seminars
Lastly, I found this interesting-looking potato product that looks peculiar from our regular French fries. It’s fried but swirled in a stick and called “Potato Loops.” I wasn’t able to taste one but the aesthetics is enough to possibly pique a passers-by’s interest giving it the ‘curious-purchase’ advantage. I think it’s innovative and have a high-market potential in the near future given that it tastes good enough for a snack.
Philippines Franchisees and Franchisors
You still have today and tomorrow to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay. Tel:(02) 506-8883, 0917-518-AFFI, 347-0153, 534-1134. Email info@tradenetevents@gmail.com or affi.secretariat_raffy@yahoo.com. A ride away from SM Mall of Asia, it opens 11am and closes 7pm.