MAFBEX 2011 in Two Hours

MAFBEX Registration / Entrance Ticket Fee

MAFBEX Registration / Entrance Ticket Fee

I think my window shopping skills in large scale food business-related exhibits and expositions like the recent MAFBEX has already matured.

Before, it used to take me several hours as I visit each one of them.

Nnow, it’s down to two hours include watching whatever show or seminar that is going on during my visit; in this case – Flair Cup 2011.

MAFBEX's Flair Cup 2011

MAFBEX's Flair Cup 2011

Flair Cup is a flairing competition among students of competing colleges and universities which usually offer HRM-related courses.

Here are photos of other exhibitors which I found is of interest.

Coke - Shakey's Bus

Coke - Shakey's Bus

Yummy Magazine and Enderun in MAFBEX 2011

Yummy Magazine and Enderun in MAFBEX 2011

There were also international booths including USA, Korea, Europe, and others.

International Booths in MAFBEX - USA, Europe, Kore, et al

International Booths in MAFBEX - USA, Europe, Kore, et al

GONegosyo Booth

GONegosyo Booth

Of the foods that I have bought and tasted, it was the Korean Egg Cake which hit the mark. It’s very similar to French Toast but the egg is ‘cooked’ on top of the bread using a special machine similar to one used in making Japanese cakes.

Korean Egg Cake

Korean Egg Cake

Lambanog in Attractive Bottles!

Lambanog in Attractive Bottles!

There was also the P10 Halo-halo which is obviously a gave-away. This was a good marketing strategy by the merchant who sells halo-halo ingredients so he can have the people taste her products without the freeloaders. 😛

‘Til next year’s MAFBEX!

MAFBEX 2011: Manila Food and Beverage Exposition

MAFBEX 2011 will take you around the world in 5 days with one of the biggest showcase of the year at World Trade Center Manila (WTC) this June 15-19, 2011 10am to 8pm.

Organized by Worldbex, it follows the success of the Manila Food and Beverage Exposition 2010. MAFBEX 2011 offers to take every foodie’s palate around the world  through a 5-day food fest while drawing in all sectors of the food and beverage industry.

It will feature a diverse array of food and beverage products and categories, innovative technologies, latest supplies, original and competitive services, and modern formulations from all over the globe. Get to explore the different tastes the Chefs of the World parade have to offer and the diverse showcases at the International Pavilion while standing to benefit ABS-CBN Foundation Inc.

“MAFBEX is committed to impart a comprehensive access to excellent food and beverage products, events, newsworthy information as we showcase a host of food services and products from every corner of the world,” Mr. Joseph Ang, WSI Founding Chairman says.

Aside from its varied list of cooking demos, MAFBEX also has free seminars for food enthusiasts, culinary students and professionals.

These educational sessions include the following:

o Mananging Diabetes Nekkutus through Diet
o Updates on Philippine Food Safety Framework
o You Are What You Eat – a walk through on the effects of foods to health
o Dietary Management for Cardiovascular Disease

o Eventology 101: Basic Event Management

Controlling Buffet Cost
How to start your own Beverages Catering Business
Branding 101: How to make your product standout in the market
Handling Guest Complaints
Basic Rules for Selling: Finding Success in Sales
Unstoppable Sales: The Need for Growing Profits in Events

o Competitive Baking and Pastry
o Kitchen Chemistry: A Peek into Modernist Cuisine
o Junkfood Substitute
o Cruisin’ 101
o Food Styling
o Italian 101
o Cooking with your five senses

NAFBEX 2011 - Manila Food And Beverage Exposition

NAFBEX 2011 - Manila Food And Beverage Exposition

There are also interschool competitions co-organized by De La Salle-College of Saint Benilde School of Hotel Restaurant and Institution Management (SHRIM). Moreover, there is also the Flair Cup 2011 and MAFBEX Singing Idol where MAFBEX features the Young Hoteliers Exposition (YHE).

Now on its 5th year, MAFBEX aims to serve as an avenue for food enthusiasts and  small to large-scale food businesses. For more event information, you can visit or contact Worldbex Services International at (632) 531-6350/ 74; (632) 534- 1334; (632) 534- 3615.

With about 400 booths of both foreign and local exhibitors on the show floor, MAFBEX 2011 be one of the biggest and most awaited food show of the year.

Philippine International Food & Beverage Expo 2011

The upcoming Philippine International Food & Beverage Expo 2011 (PIFBEX 2011) is set fro  March 31 – April 2, 2011! Also known as the 4th International Exposition on Foodservice, Catering Systems, Specialty Foods, Beverages & Wines, Food Franchising, Supplies, Equipment & Technology, it will be held at the World Trade Center in Pasay City, Metro Manila, Philippines.

The three-day food expo event will bring together Food & Beverage industry players and professionals from around the country and the world. PIFBEX 2011 offers opportunities for businesses and related industry players for new potential customers. The latest development in food & manufacturing, machinery, equipment and technology related to food processing, handling and packaging will also be featured.

An estimate of at least 300 exhibitors both locally and internationally will fill the halls hosting three sub-located events namely:


  • Ingredients
  • Bakery & Confectionery
  • Food Processing & Packaging


  • Food & Beverages – Food Products
  • Beverage Products
  • Organic /Health Foods
  • Retail & Hospitality Equipment – Restaurant, Hotel & Catering Equipments, supplies & services
  • Technology Equipment
  • Trade Franchise, Consultancy, Specialist Skill Training Program of Food & Drink Processing and Preserving


There would also be a dessert making competition and cocktail competition.

Register at for free admission. For more information about Philippine International Food & Beverage Expo 2011 (PIFBEX 2011), email or contact Tradecon, INC. at 395-5137, 395-5009.

10th Philippine Food Expo Set

The 10th Philippine Food Expo will be held on February 24 to 27, 2011 at the World Trade Center in Pasay City.

The Philippine Food Expo is a grand showcase of manufacturers of quality all-Filipino food products. The event is led by Philfoodex Inc., the biggest umbrella organization of food manufacturers and exporters in the Philippines.

The expo will also house other events such as Food Styling, Photography, Food Blogging. and the “Pinoy Chef, A Culinary Experience of the Philippines’ Best Cuisine.” It features an open competition among culinary students and aspiring chefs in coming up with their innovative Pinoy dishes using local produce. This would also be the first time the Philippine Food Expo will be held at the World Trade Center.

Free Tickets:

Entrance is regularly P50 but you can get your free tickets here (look for the 10th Philippine Food Expo deal).

World Trade Center
Roxas Boulevard corner Sen Gil J. Puyat Avenue, Pasay City
Operating Hours:10am8pm,
Tel: (02)6873292 / 6870654

For other details and inquiries, contact the follwoing:
Philfoodex Inc.
Tel: 634.2171

Cut Unlimited
Tel: 687.0654 / 687.3292

Check their website and See you at the 10th Philippine Food Expo at the World Trade Center!