Christmas is just around the corner! The Jollibee Maaga ang Pasko toy and book drive is back with the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko“.

Aga Muhlach

To bring this concept to life as they celebrate its 20th year, celebrities shared in their time and talents to highlight the campaign.

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Silangan Elementary School

A follow up to the earlier Christmas hangover post is a charity-related event where Jollibee‘s Christmas Caravan went to Silangan Elementary School in Sta. Cruz, Laguna.

This is part of Jollibee‘s “MaAga Ang Pasko” program where they collected children’s used toys through theor Christmas boxes in all Jollibee branches nationwide.

After the collection period, the toys were cleaned and washed in partnership with a commercial laundry group and some volunteers.

Then from hereon, they selected a number of public schools from different locations around the Philippines. One of which is the Silangan Elementary School.

Celebrity/Actor Aga Muhlach

Jollibee MaAga Ang Pasko

A school ravaged by last year’s typhoon Ondoy (Internaitonal typhoon Ketsana), Silangan Elementary School was still in the process of recovery when we went there last December of 2009.

Interestingly, this event opened the first day of their classes as well. (School operations stopped while the school was under construction and rehabilitation from the typhoon).

In line with this, Jollibee will be assisting the school in its recovery efforts.

All the students gathered at the school gym with its stage prepped-up for the program.

More Photos as a movie:

And of course, the celebrity model for the Jollibee MaAga Ang Pasko program is none other than Aga Muhlach. Aga spearheaded the program after two stage presentations from the school’s student representatives. Aga Muhlach went around the school as well before helping in the distribution of the Jollibee MaAga Ang Pasko toys and gift packs to the students.

Jollibee Christmas Caravan

The Jollibee Christmas Caravan was a long trip from Manila to Laguna but it was all worth it having seen the happy faces of the children and students.

On its 15th year, Jollibee, together with Aga Muhlach and the Jolly Toy Scouts has started the campaign for “MaAga ang Pasko” early this month. Jollibee’s MaAga ang Pasko is the longest running toy and book donation drive in the country that aims to continue spreading Christmas cheer to children in need.

Jollibee Donated Toys

The launch kicking-off the campaign was held in SMX beside SM Mall of Asia. Led by Jollibee executives, Aga Muhlach, and participating schools, they held ceremonial gift giving of donations in form of books and toys placing them in the donation stations to symbolize the start of the campaign.

MaAga Ang Pasko

With the series of unfortunate natural calamities that have struck the Philippines, Jollibee‘s MaAga ang Pasko drive aims to enhance the spirit of sharing and giving with more ways to make kids happy this Christmas season.

Jolly Toy Scout

Be Empowered! Be a Jolly Toy Scout!

Introduced last year, the Jolly Toy Scouts helped reinforce the message of sharing in a fun and exciting way by having more than 15,000 Jolly Toy Scouts from over 30 partner schools signed up last year to lead efforts in collecting donations such as toys and books for needy children. They also help clean up, pack gifts, and join the distribution drives.

Aga Muhlach

Aga Muhlach as Advocate

Once again, Aga Muhlach lends his support for the project and was honored as a Toy Scout Troop Leader in last year’s campaign.

“Seeing young kids and grown-ups pitching in to make other children happy never fails to brighten my day. These young Jolly Toy Scouts get to really understand the value of sharing …” says Aga.

Double Up Gifts, Double Up Happiness

Jollibee MaAga Ang Pasko Launch at SMX, SM Mall of Asia

In celebration of its 15th year, Jollibee will match every donation with a Jollibee toy, effectively doubling the number of gifts to be collected this year.

Albert Cuadrante

“As Jollibee matches every donated toy and book with a Jollibee toy, we will be able to double the number of donations and consequently, double the number of children who will get to enjoy a more memorable and happier Christmas,” exclaimed Albert Cuadrante, Vice President for Jollibee-SBU Marketing.

MaAga Ang Pasko Donations and Member Schools

Supporting Member Schools Make a Pledge

Children Looks Forward To Christmas

Adopt-A-School Program

In addition to this year’s campaign, MaAga Ang Pasko introduces a new component: the ADOPT-A-SCHOOL program that encourages schools and various institutions in becoming a partner of a beneficiary school. All toys and books collected, as well as the corresponding toys to be given by Jollibee to match their collection, will be given to their partner beneficiary school.

Jollibee MaAga Ang Pasko Toys

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Please do support Jollibee‘s MaAga ang Pasko campaign. In your own way, you can teach your children selfless giving by encouraging them to voluntarily donate some of their toys, old or new, in any Jollibee branch nationwide.