Christmas is just around the corner! The Jollibee Maaga ang Pasko toy and book drive is back with the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko“.

Aga Muhlach

To bring this concept to life as they celebrate its 20th year, celebrities shared in their time and talents to highlight the campaign.

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Silangan Elementary School

A follow up to the earlier Christmas hangover post is a charity-related event where Jollibee‘s Christmas Caravan went to Silangan Elementary School in Sta. Cruz, Laguna.

This is part of Jollibee‘s “MaAga Ang Pasko” program where they collected children’s used toys through theor Christmas boxes in all Jollibee branches nationwide.

After the collection period, the toys were cleaned and washed in partnership with a commercial laundry group and some volunteers.

Then from hereon, they selected a number of public schools from different locations around the Philippines. One of which is the Silangan Elementary School.

Celebrity/Actor Aga Muhlach

Jollibee MaAga Ang Pasko

A school ravaged by last year’s typhoon Ondoy (Internaitonal typhoon Ketsana), Silangan Elementary School was still in the process of recovery when we went there last December of 2009.

Interestingly, this event opened the first day of their classes as well. (School operations stopped while the school was under construction and rehabilitation from the typhoon).

In line with this, Jollibee will be assisting the school in its recovery efforts.

All the students gathered at the school gym with its stage prepped-up for the program.

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And of course, the celebrity model for the Jollibee MaAga Ang Pasko program is none other than Aga Muhlach. Aga spearheaded the program after two stage presentations from the school’s student representatives. Aga Muhlach went around the school as well before helping in the distribution of the Jollibee MaAga Ang Pasko toys and gift packs to the students.

Jollibee Christmas Caravan

The Jollibee Christmas Caravan was a long trip from Manila to Laguna but it was all worth it having seen the happy faces of the children and students.