Since 1945, the Filipino palate has considered the iconic taste of Max’s Fried Chicken as a classic. Whatever other fried chicken brands come up with, the Max’s Chicken recipe will always have that special place on the Pinoy taste profile only a Max’s can fill.

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With our fast-paced lifestyle in the urban city, fast-food restaurants are our go-to place for lunch, dinner, or some quick bites. But there are times we just want to “real food” – meals that consists of viands and rice that reminds us of home-style cooking by our parents of ‘lolas‘ and ‘lolos‘.

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Our family has been eating at Max’s Restaurant since I can remember. They were gatherings that went beyond just a decent meal, they were family bonding moments shared over good food, conversations, and laughters that were cherished through the years.

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Let’s get straight to the good news - Max’s Chicken-All-You-Can Promo is Back!

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Valentine’s Day is just 6 days away! Are you thinking of sharing a sweet and heartwarming Valentine’s celebration with someone?

Then Max’s Restaurant has prepared some treats for you and your loved ones! Continue reading →

Max’s Adobong Kangkong is a staple favorite in the family. This is specially true with one of my aunts, she never fails to order ’em every time she visits any Max’s Restaurant. Continue reading →

Likas sa pamilyang Pilipino ang palaging magkakasama – sa hapunan, sa pamamasyal, at sa iba’t-iba pang okasyon. “Isang malaki at masayang pamilya,” ika nga.

Max’s Restaurant in Lipa City, Batangas

Ang aking pamilya ay mula Lipa City sa probinsiya ng Batangas. Doon nagkatagpo ang aking mga magulang at doon sila nagsimula ng kanilang pamilya. Subalit ako’y ipinanganak sa Maynila, dito rin ako nag-aral at nagtapos. Sa makatuwid, dito na ako lumaki…malayo sa kanila. Ngunit tuwing may mga okasyon tulad ng kaarawan at Pasko, sinisigurado kong makakauwi ako.

Ngunit may mga panahon talagang mahirap maiwasan tulad ng nakaraang Disyembre kung saan ako’y nagbagong taon sa Bulacan kapiling ang aking kasintahan at ang kanyang pamilya. Ito ay aming napagkasunduan dahil sa Batangas naman kami nag-Pasko, kasama naman ang aking pamilya.

Max’s Restaurant Website & Online Delivery

Ngayong ako’y nagbabalik-tanaw, bigla kong naalala ang Max’s Restaurant at ang kakaibang paraan nila nang pag-order at pag-deliber. Sa pagsipat ng www.maxschicken.com gamit ang iyong kompyuter o telepono na konektdo sa Internet, makikita na isa sa paraan ng pag-order ‘online‘ ay ang ‘Delivery Now‘ o ‘Deliver Later‘ at pwede ko itong ipa-deliber sa iba’t-ibang lugar sa Pilipinas.

Naisip ko na kahit wala ako sa Batangas sa piling ng aking mga magulang, pwede ko itong gamitin na pang-sorpresa sa kanila. Pwede akong magpa-deliber ng ‘sarap-to-the-bones‘ fried chicken, Kare-Kare, Crispy Pata, Pancit Canton, o kahit Sinigang! Kakaiba, hindi ba!  Para kaming ‘sama-sama kahit malayo!’ 🙂

Max’s Chicken on facebook

Magandang ideya rin ito para sa mga kababayan nating OFWs (Overseas Filipino Workers). Kahit nasaan man sila sa mundo, kahit wala sila dito sa Pilipinas, pwede silang umorder at magbayad gamit ang internet at surpresang darating ang Max’s Chicken sa kaarawan ng kanyang mahal sa buhay o sa pagtatapos ng kanyang anak na parang nandoon din siya sa kasiyahan.

Salo-salo kahit malayo!

Panoorin ninyo ang napakagandang video na ito:

At siyempre, nandiyan parin ang Max’s Delivery hotline 7-9000 para sa regular na pagpapadeliver. Nasasabik na akong subukan ang kakaibang pag-order na ito sa www.maxschicken.com. Sino ba ang may nalalapit na kaarawan? 🙂

He’s back home. Coco Martin, although busy taping for his latest and upcoming teleserye at ABS-CBN called “Juan Dela Cruz“, found his way back to a family where he was once a part of – Max’s Restaurant.

Max’s Restaurant Presscon with “Juan Dela Cruz”

Not known to many, Coco Martin once served Max’s Fried Chicken dishes to customers in one of Max’s Restaurant branches, specifically at SM Fairview, back in 2001.

Even before his big break in showbiz, he has been getting cameo roles and modeling stints. While still making ends meet, it all started when he was offered to audition in ABS-CBN with Johnny Manahan through a talent-scout whom he met at Max’s Restaurant. 12 years after, he now serves as the celebrity endorser of the well-loved brand – Max’s Restaurant.

Philippine Celebrity Coco Martin

Since late last year, you would have seen several ‘Coco Martin‘ standees in all Max’s Restaurant branches.

Coco accepting Max’s memorabillas

In a recent press con, it was asked what happens to Piolo Pascual then? After 7 years of being Max’s main celebrity endorser, Piolo remains to be part of the Max’s family. As a Max’s officer mentioned, their endorsers don’t just come and go after a contract, they just “grow their family.” Celebrating their 70th year in two years, who knows, a reunion among Max’s celebrity endorsers might even be possible.

Start of Something New

This is only the start. You might have seen his introductory Max’s TV commercial back in November 2012. This will be followed by a series, the first of which will come out by the end of February or early March of this year. The series focuses on Coco’s relationship with the brand slowly unfolding the ‘connection.’

“Pag dumating ang pinaka-love mo, ang sarap!“, exclaims Coco Martin.

Max’s Chicken – Coco Martin Ad

But more than the ‘yummy‘ smile girls giggle over, you would see through Coco’s words and actions. You can see his sincerity and support for the brand that he knows very well by heart and you will feel his humble spirit in joining back a family he once was with  that is Max’s.