Batangas Vice Governor Mark Leviste

Magnolia is one of the first names in the ice cream industry in the Philippines.  And just in time for the festival month of May, Magnolia Ice Cream launched a new collection called “Best of the Philippines.”

Best of the Philippines

Everybody got to taste the Magnolia Ice Cream Best of the Philippines Flavors

In the gigantic media launch, Magnolia Ice Cream revealed the “Best of the Philippines” collection: the Macapuno Banana and Macapuno Langka representing the province of Laguna, Coffee Crumble and Tsokolate Tablea (chocolate) from the province of Batangas, Mangoes & Cream of Guimaras, and finally the Ube Keso (cheese) from the cool climate of Baguio. It reminds me of the ube jam from the sisters of Good Shepherd.

Special Guest DOT Secretary Ramon Jimenez, Jr.

Magnolis Ice Cream Team with DOT Secretary Ramon Jimenez, Jr.

Magnolia Ice Cream Best of the Philippines Grand Media Launch

Obviously, the “Best of the Philippines” ice cream collection is in line with DOT’s current tourism campaign, “It’s more fun in the Philippines.” The honorable DOT Secretray Ramon Jimenez, Jr. himself was a guest speaker in the grand launch and admired the nationalistic-themed ice cream collection. The newest flavors of Magnolia Ice Cream do not only taste good but also promotes tourism and nationalism in the country.

I believe these are the best flavors I have tasted in the Philippines, not only because of the yummy flavor, but also because the variants that promote tourist spots and festivals of the Philippines. Imagine that, nationalism that can be promoted even through our ice cream. 🙂

Like what they said in the event, “Huwag maging dayuhan sa sariling ice cream” (Don’t be a foreigner in your country’s own ice cream”). I agree, even the ingredients used in manufacturing the ice cream and its sources, are very Filipino.

Magnolia Ice Cream Best of the Philippines Collection: Macapuno Banana, Macapuno Langka, Coffee Crumble, Tsokolate Tablea, Mangoes & Cream, and Ube Keso

Nationalistic Packaging

Moreover, the reusable plastic containers are illustrated with Filipino festivals that we can be proud of and organizations of the provinces each flavor represents. A truly colorful packaging befitting the colorful flavors of Magnolia Ice Cream’s Best of the Philippines collection!

MIC General Manager Mayo Alcon said that the flavors best represent these provinces in the same way that the brand promoted the Baguio Good Shepherd with the Ube Keso variety.

* Story by Athena Tria of AthenaTria.com for the Blogger Apprentice Challenge. Photos by NomNom Club

The media launch was a success and I know the newest flavors will be a success too specially the Tsokolate Tablea from Batangas which is my favorite (although most seemed to like Baguio’s Ube Keso most)! Thank you to Magnolia Ice Cream for bringing out the “Best of the Philippines!”

The new Philippine tourism slogan was launched last Saturday and marked the start of DOT’s new tourism campaign. It says: “It’s More Fun in The Philippines!“

Slogan issues discussed in this article aside, the propagation of the slogan highly depended on social media and its viral nature. To be more specific, the DOT wanted to promote the Philippines online through a meme.

Wikipedia defines a meme as

1. An element of a culture or behavior that may be passed from one individual to another by nongenetic means, esp. imitation.
2. An image, video, etc. that is passed electronically from one Internet user to another.

It's More Fun in The Philippines

‘It’s More Fun in The Philippines‘ Food Meme

And as NomNom Club‘s contribution in this social media effort, we have joined the ‘Fun‘. I opened up food-related folders and looked for something Filipino.

First of our contribution which I released this afternoon is the ‘Banan Leaf‘ meme. This is a shot I got about early October of 2011 at Venuce Piazza in McKinley Hill, Taguig City. We were dining alfresco in one of their dining promos.

I encourage you to create your own food memes too that will fit in promoting the Philippines as a fun food destination. Feel free to post your food photos Facebook and Twitter with the hash tags #ItsMoreFunInThePhilippines #1ForFun so that it will automatically be collated. Feel free to share our post in Facebook. Check out this tutorial on How to Create Your Own It’s More Fun in the Philippines Meme.

Help out and prove that it is indeed ‘More Fun in The Philippines!’