The new Philippine tourism slogan was launched last Saturday and marked the start of DOT’s new tourism campaign. It says: “It’s More Fun in The Philippines!“
Slogan issues discussed in this article aside, the propagation of the slogan highly depended on social media and its viral nature. To be more specific, the DOT wanted to promote the Philippines online through a meme.
Wikipedia defines a meme as
- An element of a culture or behavior that may be passed from one individual to another by nongenetic means, esp. imitation.
- An image, video, etc. that is passed electronically from one Internet user to another.
‘It’s More Fun in The Philippines‘ Food Meme
And as NomNom Club‘s contribution in this social media effort, we have joined the ‘Fun‘. I opened up food-related folders and looked for something Filipino.
First of our contribution which I released this afternoon is the ‘Banan Leaf‘ meme. This is a shot I got about early October of 2011 at Venuce Piazza in McKinley Hill, Taguig City. We were dining alfresco in one of their dining promos.