Entries Tagged 'Street Fare' ↓

Cucina Andare: First Philippine Food Truck Market

Top Food Blogger Anton Diaz on Cucina Andare

Top Food Blogger Anton Diaz at the Cucina Andare Opening

We often visualize trucks as big nasty vehicles on the road. The nearest I could associate it with food are the fruit-delivery trucks from the provinces or the ones used by caterers and big restaurants.

But the Philippine foodie scene just got better as the group behind Mercato Centrale night market, led by Anton Diaz of Our Awesome Planet and author/celebrity RJ Ledsema, brings the US concept of food trucks to the Philippines. Hence, Cucina Andare was born two nights ago.

Cucina Andare Food Truck Finds: (L-R, T-B) Brother's Burger, Bundaberg Apple Ale, Chicken Waffle, Beef Shawarma Plare

Cucina Andare Food Truck Finds: (L-R, T-B) Brother’s Burger, Bundaberg Apple Ale, Chicken Waffle, Beef Shawarma Plare

Mexicombi (Van)

Mexicombi (Van)

Just in time for the hustle and bustle of the Christmas season, the Cucina Andare food truck market is located at the Glorietta Park in front of Greenbelt 3, Landmark, and Makati Shangri-La Hotel. It will be open every Friday, Saturday, and Sunday from 4pm3am for the whole of December which started Last December 14, 2012.

It brings together specialty and gourmet food trucks, new and innovative food, drink and pastry vendors from home-based food businesses from around Makati plus some live acoustic performances.

“The food truck is a staple in the American foodie scene…There are now popular gourmet food trucks in San Francisco, New York and Australia, and people follow them wherever they go. We believe it’s about time that food trucks make their debut in the Philippine foodie scene,” shares top food blogger Anton Diaz.

Upper Right: Hungry Rover's UD Beef Kofta Sliders (Mini Burgers) made of grilled patties, veggies, choice of suace, and cheese in baked buns with chips on the side. P110

Upper Left: Hungry Rover’s UD Beef Kofta Sliders (Mini Burgers) made of grilled patties, veggies, choice of sauce, and cheese in baked buns with chips on the side. P110

They also launched the Food Truck Association of the Philippines during the opening of the market to encourage more food trucks vendors and related innovative ideas. I think this is the start of a new niche in the Philippine food retail industry.

And what did NomNom Club do there? What else but to eat! And here are our TOP FINDS from the first Philippine food truck market :

  1. Gab Sobrepena’s Shawarma Bros Shawarma Truck

    Shawarma Bros

    Shawarma Bros

  2. Hungry Rover truck by Romeo, Joseph, and Voltaire

    Hungry Rover: Check out their US Beef Tapa Grilled Wraps for P120

    Hungry Rover: Check out their US Beef Tapa Grilled Wraps for P120

  3. QKebab Shawarma Truck by Chef RJ Ungco

    QKebab Shawarma Truck by Chef RJ Ungco

    QKebab Shawarma Truck by Chef RJ Ungco

  4. Brothers Burger Gourmet Burger Truck

    Brothers Burger Gourmet Burger Truck

    Brothers Burger Gourmet Burger Truck

  5. Bundaberg Ginger Beer

    Bundaberg Ginger Beer & Other Variants

    Bundaberg Ginger Beer & Other Variants

  6. GuacTruck Taco Truck – a partnership with the Big Chill

    GuacTruck Taco Truck - a partnership with the Big Chill (lower right)

    GuacTruck Taco Truck – a partnership with the Big Chill (lower right)

  7. MioGelati Gelato Truck

    MioGelati Gelato Truck

    MioGelati Gelato Truck

Best Food Truck

Since the new food truck market is so eye-catching, we can’t help but compare and judge them.  The best-tasting food for the night came from Shawarma Bros courtesy of the Beef Shawarma plate while the Best Food Truck Design goes to QKebab Shawarma & Shawarma  Bros.

QKebab Shawarma Truck

QKebab Shawarma Truck

Beef Shawarma Plate by Shawarma Bros

Beef Shawarma Plate by Shawarma Bros

On the other hand, the Best Food Truck Experience belongs to the Hungry Rover truck which even have a dining area inside the truck (good for about 8 people.) for the complete food truck experience.

Hungry Rover Truck

Hungry Rover Truck

Other food establishments who participated in the food truck market include Mexicombi, Chicken Waffle Haus, Taclings,  Top Dog  Best Hotdogs on the World, Cakes by K, Carlo’s Kitchen, Petra & Pilar, the Spanish Club, and Chef Resty’s Roast Beef Carving Station, among others.

B. Wings creates a unique mix of buffalo wing variants

B. Wings creates a unique mix of buffalo wing variants

Taclings' small malunggay tacos for about P120 a dozen

Taclings’ small malunggay tacos for about P120 a dozen

Cucina Andare Food Truck Market

Cucina Andare Food Truck Market

Know more about Cucina Andare Food Truck Market via www.facebook.com /CucinaAndare and @CucinaAndare on Twitter. Contact them at admin@CucinaAndare.com or 09178401152. See you there again next Friday!

 

Rockwell’s Ultimate Taste Test 2 on Sept 15!

NomNom with Anton Diaz (right)

NomNom with Anton Diaz (right) in UTT

In Rockwell’s Ultimate Taste Test 2011, NomNom was able to conquer 51 food stalls. How many would this year’s count be? On September 15 and 16, test your appetite and set your own records at Rockwell’s 2nd Ultimate Taste Test happening at Rockwell Tent as brought to us by Anton DiazOur Awesome Planet together with San Miguel Lifestyle Brews and more.

This two-day food tasting event happens from 11 in the morning up until 9 in the evening of both days. Get to taste samplings from over 40 home-based food businesses, concessionaires, and Power Plant mall establishments as they set up shop to have food lovers, connoisseurs, and foodies, become ” food critics for a day.

Food Rating Activity

Rockwell’s ltimate Taste Test traditional ratings of the food by the visitors within the scale of 1 to 5, with 5 being the highest, will be one of the event’s highlights. The top performing food stalls with the average rating of 3.8 and above, will be specially features in Anton Daiz’s Our Awesome Planet blog in October 2012.

Rockwell's Ultimate Taste Test 2011 Score Sheet

Rockwell’s Ultimate Taste Test 2011 Score Sheet

Purchase Tickets

The ticket rates for the tenth (10th) edition of the Ultimate Taste Test  (UTT) is at P585/person/day or P1,000/person for 2 days. This covers the food taste portions and a bottle of San Miguel Super Dry, Premium All-Malt or Cerveza Negra (age 18 and above).

Buy the tickets from Creative Juice Office (Tel. # 5707827) during office hours or Rockwell Customer Care (Tel. # 8981702) during mall hours . You may also email admin@ultimatetastetest.com for questions and inquiries.

Rockwell's Ultimate Taste Test 2012

Rockwell’s Ultimate Taste Test 2012

For Interested Food Suppliers

Interested in becoming one of the food suppliers? Email the organizers at admin@ultimatetastetest.com. 

Buy your tickets now as only 1,000 tickets to be sold are allocated per day. See you at Rockwell’s Ultimate Taste Test 2 in 10 days! 🙂

 

Kroketten Potato Snack Cut Up

Croquetas are basically croquettes which are famous in European countries like Spain and Netherlands, hence the ‘Dutch croquetas‘. The Dutch word means a ‘little, round ball‘. In the Philippines, mashed potatoes has replaced the bechamel-filled ones like those from Spain. It is then rolled, breadcrumbed, fried and branded as Kroketten.

Kroketten SM MOA

Kroketten SM MOA

From Croquetas to Kroketten

Slowly being pushed in to the mainstream Filipino snack diet, Maribel Bosch of Kroketten has played with the ‘Croquetas‘ word and made it more Filipino with the “K” and adding the last syllable – “ten“. They further brought it within the common Filipinos’ reach with their chain of stalls, mall kiosks, and transport terminal branches.

Banking on Filipinos’ love for carb, they hope that the new potato snack would ‘click‘. Further innovating on more flavors that makes it more yummy, appealing, and extra healthy, they introduced three varieties: Original Kroket, Kroketballen, and the Miniballen.

Kroketten Terminal Transport Kiosk

Kroketten Terminal Transport Kiosk

Kroketten Miniballen

Kroketten Miniballen

Kroketten Menu

The Original Kroket (Php 35) is the oblong-shaped croquettes with ground beef, chicken, and cheese. On the other hand, a Kroketballen (Php 35 for 3pcs) is a set of three crunchy potato balls that come with dips.

Lastly, the Miniballen bite-sized potato balls is considered best for sharing and are the best sellers, perhaps due to its variant offerings with five pieces mini ballen for Php 20, four pieces mini ballen with the 6.5 oz revitalize 10 or Nutri 10 fresh fruit drink for Php 35. It is further made interesting with the assorted flavors including cheese, chicken, beef, bacon, hotdog, longganisa, pork adobo, mango, and tuyo flakes.

Kroketten Menu

Kroketten Menu

Kroketten with Tuyo Flakes breadcrumb

Kroketten with Tuyo Flakes breadcrumb

Kroketten Fresh Fruit Drink, I Like!

I tried several dips and they were surprisingly good! Honestly, since the one we tried was at the terminal of SM Mall of Asia, I initially have somehow managed to lower my expexctations. 🙂 Moreover, as much as I liked the potato balls and the dips, I loved the drinks even more! They were the Nutri 10 fresh fruit drink served in 6.5 oz cups. They tasted like simplified Jamba Juice concoctions at street prices!

I later got to learn that they’re made of the natural fruit juice minus the white sugar and has no preservatives, branded exclusively by Vers En Snel for Kroketten.

Their two signature thirst quenchers are the Nutri 10 (mango and guyabano) and Revita 10 (strawberry and passion fruit) for a vitamin boost and revitalization, respectively. They’re so good Kroketten is working on having them sold in bottles in the near future. On the other hand, when I tired it in SM MOA, they only had two drink dispensers and only the Nutri 10 Mango and Revita 10 strawberry were available.

4pc. Kroketten Miniballen + 6.5oz Drink = Php 35

4pc. Kroketten Miniballen + 6.5oz Drink = Php 35

Kroketten Branch

Kroketten Branch

Kroketten: Fried and Healthy?

I asked one of their managers with regards to their tagline “Fun and Healthy Potato Dutch Snacks.” I inquired how it can be healthy if it’s fried. And he said that they use corn oil instead of the regular oil, that even if corn oil was bit more expensive, they wanted to ‘walk the talk‘ when they claim that thier krokettens are healthier.

Fried Kroketten

Fried Kroketten

Croquetas For Filipinos and Franchise

Frequently touring other countries with her husband and kids, Ms. Maribel Bosch discovered that croquettes deserve to be in the Philippines for its simple and delicious taste which she thought will appeal to all levels of people.

Confident about the potential of the product, the company is also open for franchise for a total investment of P195,000 (vat exclusive). For inquiries on franchising, please call (632) 822-5711 or 09178596623.

Cross Section of Original Kroket

Cross Section of Original Kroket

Miniballen with Dip

Minballen with Dip

Kroketten Take-Out

Kroketten Take-Out

There are currently thirteen branches / outlets including SM Mall of Asia (transport terminal) in Pasay City. The others are in Festival Mall Alabang, Albang Town Center, GT Tower Makati, Market! Market!, Starmall Edsa Shaw, Robinsons Galleria, Robinsons Metro East, SM North Edsa (Foodcourt), SM Lipa Batangas, and soon at SM Megamall.

I also bought a handful of take-out packs to bring home and share with the household. Let’s see how Kroketten, the first healthy Dutch potato snack in the Philippines, will further expand in the country. I will surely be back specially to get the Nutri 10 natural fruit juices. 🙂

Ultimate Taste Test: How I Made it Through 51 Food Stalls in 5 Hours

What do you call the act of devouring food at the Ultimate Taste Test event? – ‘Ultimate Taste Testing’. 🙂

Anton Diaz of Our Awesome Planet, NomNom, & Tricie (R-L)

Anton Diaz of Our Awesome Planet, NomNom, & Tricie (R-L)

Ok, I made that up.

A week after the Ultimate Taste Test 6.0, people have been asking how many food stalls was I able to try. And when I answer 51, they seemed to be amazed and ask how I did it.

It’s simple actually.

If you approach it mathematically, ~50 stalls in 5 hours is equal to 10 stalls per hour or 6 minutes per food stall. Thinking about it, 6 minutes is already a good rate which includes taking photos, lining up, and asking  a little background about the food from the owners.

Here are some tips on how I was able to make it through 51 of the 55 food stalls in Ultimate Taste Test 6.0:

1) Skip Breakfast – this readies your tummy with maximize space available. 🙂

2) Come Early – I came 15 mins. ahead of time. There were only a handful of people and you’ve got the food suppliers pulling you by the arm just to try their delicacies. You’ll never feel unwanted. 🙂

Conquering 51 Food Stalls at the Ultimate Taste Test 6 (2011)

Conquering 51 Food Stalls at the Ultimate Taste Test 6 (2011)

3) Relax, Don’t Panic – Eat in pace, one at a time. You’re not in a race. Get rid of the greedy mentality and trust the organizers that they prepared enough food for everyone and that you will not run out of food to taste.

4) Take a Sip after every food stall visit – this helps clear your palate for objective tasting of the next, and pushes down the previous. You can also bring a water bottle just in case the event lacks beverage suppliers.

Nomnomnom...

Nomnomnom...

5) Eat in Line – when rush hour strikes, you might find yourself waiting in line specially if the stall is a blockbuster hit. This is the best time to eat your haul from the previous stall. By the time you’re finished, your’re in front of the line. Efficiency is key. 🙂

6) Bring an Eating Buddy – (preferably with the same level of appetite)  nothing beats peer support. If you see your friend eating along with you, you will be more determined. Although I came by myself, we didn’t fall short of having the other food bloggers around for company (and critique).

7) Strategize – being my third UTT, I already learned from my previous mistakes. I utilized a different strategy this time. For the first hour (11am-12nn), I just took photos. The title should actually be 51 Stalls in 4 Hours. 🙂

8 ) Alternate Main Dishes and Desserts – my first approach was from left to right, but there came a point when there was a series of dessert food stalls which overwhelmed even my sweet tooth. I decided to drop my sequence and just remember to go back to the ones I skipped.

6 Ultimate Finds from the Ultimate Taste Test 6.0

This was my alternate title for this article. But since a lot of food bloggers already came out with theirs days ago. I surmised mine was old news.

Anyhow, so here’s NomNom Club‘s Top 6 Ulitmate Finds from the Ultimate Taste Test 6.0 last week:

Symphony of Flavors

Symphony of Flavors

6.)  Symphony of Flavors – Best Leche Flan Cheesecake ever! The goodness of Lech Flan and Cheesecake combined.

Carmen's Best - Holly's Milk and Ice Cream

Carmen's Best - Holly's Milk and Ice Cream

5.)  Carmen’s Best – Using 100% fresh cow’s milk, I love the Salted Caramel Ice Cream.

Chef C's Paella

Chef C's Paella

4.)  Chef C’s – I can’t remember if they served other dishes but I was extremely satisfied with their Paella De Andaluz.

Dek A Thai Authentic Cuisine

Dek A Thai Authentic Cuisine

3.)  Dek A Thai Authentic Cuisine – The Popia and Thai Milk Tea were indeed authentic and very good. You’d want to dine in and ask for a full serving. 🙂

Luigi's

Luigi's

2.)  Luigi’s -  They almost made my top spot with their awesome Phillychangas and Chicken Cordon Bleu with Aligue Mayo. Yummy!

PinakBest

PinakBest

1.)  Pinakbest – Aptly named, Pinakbest was my pinaka-best pick with their Bagnet and Ilocos empanada. They also got the longest line.

But…but…I have  more recommendations! Allow me to give my next 6 as well:

Spring By Ha Yuan

Spring By Ha Yuan

7.)  Spring by Ha Yuan – Their Ka-Pao variants Pulled Pork, Beef Shortrib, and Monk’s Dream were a sight. I was only allowed to try one though – Beef Shortrib – and it was good!

Theo & Philo Artisan Chocolates

Theo & Philo Artisan Chocolates

8.)  Theo & Philo Chocolate – these Artisan Chocolates come in interesting packages and chocolate flavors combined with the not-your-usual chocolate partners. 🙂

5 Loaves & 2 Fish

5 Loaves & 2 Fish

9.)  5 Loaves and 2 Fish – not sure if I should call it nachos or tortillas, but the baked chips were crunchy and the dips were interesting and flavorful

Chori Chori Burger Joint

Chori Chori Burger Joint

10.)  Chori Chori Burger Joint – they got the Chori Burger taste from Boracay. You should try the Chori Burger with Egg.

The Sweet LIfe's 'Sweet Surrender'

The Sweet LIfe's 'Sweet Surrender'

11.)  The Sweet Life – You should try their “Sweet Surrender” which is a frozen soft meringue with custard and French Vanilla ice cream. It is held by a graham cracker crust.

Eat My GF (Garlic Fries)

Eat My GF (Garlic Fries)

12.)  Eat My GF – Aside from the interesting name, it’s basically Garlic French Fries at it’s best.

An additional special mention would be  Chef Bruce Lim’s Chef Table’s Buco Pie Martini for its creativeness. 🙂

Chef's Table Buco Pandan Martini

Chef's Table Buco Pandan Martini

For more photos of the other exhibitors, check out the photo albums in our NomNom Club Facebook fanpage.

Ultimate Taste Test 6

Ultimate Taste Test 6

And those are my 13 Top Picks form the recent Ultimate Taste Test 6 and how I made it through 51 of them in 5 hours. See you next year! 🙂

 

Midnight Mercato: A Weekend Night Market

I haven’t visited Mercato Centrale (the day market) since it started, but I was able to check out Midnight Mercato first with other blogger friends last weekend. This is defiintely for night people like me who can’t wake up early on weekend mornings. 🙂

Chille/Hot Taho!

Chilled/Hot Taho by Tahooo!

It was also the launching night of Midnight Mercato at the Bonifacio Global City last Friday so there was a simple opening ceremony, ribbon-cutting, guests, and the likes.

Briefly to the unaware, Midnight Mercato is a weekend late night food bazaar where foodies and barkadas can hanging out and enjoy great food you can’t easily find otherwise. You can feast on a wide array of food choices from gourmet selections to ‘lutong bahay‘ (home cooked) dishes; even sosyal street food and balut included. Add to that acoustic musical performances by Rock Ed – all in an air-conditioned ‘kubol.’ Yes, that is Tagalog for ‘tent’ (as fellow blogger Alex shared).

Here are some food trip photos I’m sharing from:

Buy 1 take 1 Sausages & Chips To Go

Buy 1 take 1 Sausages @ P150 and Chips To Go Booth (similar to Potato Loops)

Monster Burger & the Monster Burger Challenge

Monster Burger & the Monster Burger Challenge (finish it in 4 minutes and it's FREE!)

Nutsylicious

Nutsylicious have different kinds of nuts including walnuts and pistachios!

After all the photos, it’s my tummy’s turn. So I got an authentic shawarma (P75) from a Mediterranean-looking guy whose booth I forgot, three Mochiko mochi ice cream, and  some Takoyaki balls.

Mochiko Mochi Ice Cream @ P70

Mochiko Mochi Ice Cream @ P70

Mochiko had a very long line and was out of stock before 12midnight. That speaks for itself. 🙂

I also had a set of Armenian Lavosh Chips with Pesto Mozarella Cheese dip (P145) from the stall with a witty name of ‘5 loaves and 2 Fishes.’

Armenian Lavosh Chips and Claypot Chicken Rice

Armenian Lavosh Chips (right); Claypot Chicken Rice (left)

Big Bob's Burgers

Big Bob's Quarter Pounder Burgers

I also got a bottle of Raw Honey and Organic Gourmet Rice from ‘Fresh Start‘. They’re quite pricey actually but I know mom would love the brown rice while I use the honey as sugar substitute in my morning milk (there goes the revelation). 🙂

Fresh Start Organic Gourmet Rice & Raw Honey

Fresh Start Organic Gourmet Rice (Brown Rice P200) & Raw Honey (P300)

There were a number of media outfits and got to spot some celebrities including Mara’s Mom in ‘Mara Clara‘ , Ashlee Gosengfiao, Sarah Meier (I think), Mercato Centrale guy RJ Ledesma, and others. I also spotted Anton Diaz and wife Rachel at the Human Nature booth.

Human Nature Mexican Kitchen

Rachel @ Human Nature booth (right); Mexican Kitchen (left)

Balut (Duck Embryo)

Balut (Duck Embryo)

I wanted to try so much more but I can only take in so much having come from a full dinner at Rai-Rai Ken a few minutes before going to Mercato Centrale.

There were also other food finds which caught NomNom’s fancy and instantly became a favorite.

Watch out for that post coming out next week including my predictable Mochiko review. 🙂

Mercato Centrale Grilled Food

It was a haven of grilled food, hamburgers, and suasages outside the Midnight Mercato Tent.

Moreover, I got some tips from foodie friends and is looking forward to try the following in my next visits:

Off Beat Burger‘s Krispy Kreme Burger,  Ravioli’s of Natalia,  and the Angus Beef Tapa Rice Toppings, among others.

Krispy Kreme Burger

Krispy Kreme Burger

I also got news from Antin Diaz’s blog that Bale Dutung will start tonight @ Midnight Mercato! I’ll have to wait a little longer though as I will be going to Thunderbird’s Resort in Rizal tonight and I’ll be at the Pyromusical competition in SM Mall of Asia tomorrow.

Check out more about Midnight Mercato and Mercato Centrale here.

Midnight Mercato Tent, Tables, and Interiors

Midnight Mercato Tent, Tables, and Interiors

Midnight Mercato happens every Fridays and Saturdays at Bonifacio Global City from 11pm to 3am the next day. They are located at the corner of 31st and 9th streets (vacant lots between Serendra and STI Fort). Mercato Centrale day market continues Saturday and Sunday 7am to 2pm.

Upcoming Treats: Goodles & Mercato Centrale

Goodles Noodles & Mercato Centrale

Goodles Anniversary Promo

Goodles is celebrating its 1st anniversary on November 24, 2010 and they are sharing an anniversary promotion. From 11am to 9pm, three (3) of Goodles’ best selling pasta tubs will be sold for P100 only during various times. (see photo below for details).

Goodles Anniversary Promo - P100 Noodles

Goodles Anniversary Promo - P100 Noodles

Check their online pages as well at facebook.com/ilovegoodles and ilovegoodles.com .

Mercato Centrale

We have the market-style foodie destinations Salcedo Market (Saturdays) and Legaspi Market (Sundays) both in Makati City. While on the other prime business district of Ortigas in Pasig, is Banchetto.

And then there will be Mercato Centrale – Bonifacio Global City’s answer to the weekend’s demand for great meals and food adventures. nomnomnom

Inspired by the outdoor markets of Mercato Centrale in Florence and the Boroughs Market in London, Mercato Centrale at Bonifacio Global City is an innovative weekend lifestyle market with unique, great tasting food finds that you won’t find anywhere around the metro! Mercato also has an extensive selection of healthy and organic fruits, vegetables and livestock, all located in a clean, comfortable, well-ventilated and organized setting.” – http://www.mercatocentrale.ph/

Mercato Centrale BGC

Mercato Centrale BGC

They start tomorrow – November 21 – at the corner of 30th st. and 9th avenue in Bonifacio Global City from 6am to 12nn. See you at Mercato Centrale at about 9am! 🙂

Food Franchise Opportunities at the Filipino Franchise Show 2010

If you are looking into the opportunity of starting a food business, starting with a franchise business is an option specially if it would be your first time to explore the entrepreneurship world.

Filipino Franchise Show 2010

Filipino Franchise Show 2010

Yesterday, I got to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay where more than half of the exhibitors are from the food franchise businesses.

Regular entrance ticket costs P100 per person while students can get in for P50 and senior citizen at P80. I got my free ticket care of the organizer – Association of Filipino Franchisers Inc. (AFFI). Check their website at http://www.affi.com.ph/ and event website http://www.franchiseshowphilippines.com/

Franchise Finds

Attention grabbing structures are the usual big booths from big brands like Mang Inasal, Julie’s Bakeshop, Binalot, and Eng Bee Tin whose mooncakes would be a hit in the next few days due to the upcoming Chinese Mooncake Festival.

Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin

Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin

However, you would observe new brands as well such as Buko House, Mozarella Stick, Sankalan, Wrap A Lumpia, Sisig in the City, and food carts by JC Franchising. (See first photo).

On Ice Scrambles

Ice Scrambles Food Carts

Ice Scrambles Food Carts

As expected, the ice scrambles craze proliferated in the franchise show as I found at least four ice scramble franchise offerings including Ice Cramble The Original Ice Crumble“, Scramboi Ice Scrambles, Scramble King, and Chillax Ice Scramble.

I like the hip sound of Chillax the most. 🙂 However, Scramble King rides on the name recall of the monosyllabic “king.” I think Scramboi could have settled with “Scramboy” instead, investing on the common Filipino street name.

I didn’t find the Manila Scrambles cart I see in most malls, however.

The Ice Scrambles food cart idea is currently taking the low-cost food franchise by storm primarily because of its low cost and comparatively simple operations involved in preparing the product. Time would say if this would only be a fad or if the ice scrambles industry would stay for good.

Innovative Names

RBX (Rice in a Box) and Taxi Cab

RBX (Rice in a Box) and Taxi Cab

Moving on, there are also food businesses with innovative names like RBX or Rice in a Box and Tapsi Cab. The former seem to be moving from the usual cart type to kiosk with their dine-in showcase at the franchise fair. The latter reminds us of a similar sounding pizza chain. 🙂

Potato Loops

Potato Loops

AFFI

AFFI Seminars

Lastly, I found this interesting-looking potato product that looks peculiar from our regular French fries. It’s fried but swirled in a stick and called “Potato Loops.” I wasn’t able to taste one but the aesthetics is enough to possibly pique a passers-by’s interest giving it the ‘curious-purchase’ advantage. I think it’s innovative and have a high-market potential in the near future given that it tastes good enough for a snack.

Philippines Franchisees and Franchisors

Philippines Franchisees and Franchisors

You still have today and tomorrow to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay. Tel:(02) 506-8883, 0917-518-AFFI, 347-0153, 534-1134. Email info@tradenetevents@gmail.com or affi.secretariat_raffy@yahoo.com. A ride away from SM Mall of Asia, it opens 11am and closes 7pm.

The Ultimate Taste Test 4.0 in Photos

ManilaQ Corned Beef Pansigang

ManilaQ's Corned Beef Pansigang

The Ultimate Taste Test 4.0 was concluded a  few hours ago – May 14 – at the NBC Tent in Fort Bonifacio, Taguig.

I’m usually slow in publishing my stories taking a few days or more. So, I’m first releasing some of the photos I took earlier in the Ultimate Taste Test 4.0 foodie event organized by Anton Diaz of Our Awesome Planet and hosted by foodies Ivan Man Dy and Spanky Enriquez.

Marty's Baconette Strips Snack (chichirya)

Marty's Baconette Strips Snack (chichirya)

A lot happened and so much food consumed within the three solid hours of food tasting by more than 1000 foodies being served by about 50 food suppliers.

There’s even a voting / ranking system of the best tasting food in the UTT.

For now, feel free to feast on some photos of the Ultimate Lamon, este, Tasting event:

Main Courses / Entrees

Denim Kitchen

Denim Kitchen

Ultimate taste Test Lechon

Ultimate taste Test Lechon

The Fruit Garden

The Fruit Garden (leftmost top), Happy Green (Right bottom)

Ultimate Taste Test 4.0 - ManilaQ

Ultimate Taste Test 4.0 - ManilaQ

Empanada Avenue

Empanada Avenue

Roast DucK Siopao

Roast DucK Siopao

Desserts:

Chocolate Moist Cake

Chocolate Moist Cake

Purple Dough Desserts

Purple Dough Desserts

Frozen Meringue by Tina Raines

Frozen Meringue by Tina Raines

Dulceline Gourmets

Divinr Drsserts (Leftmost Top ); Dulceline Gourmets (Leftmost Bottom); Monterey (Upper Right)

Kraze Kitch Bakeshop

Kraze Kitch Bakeshop

Ultimate Taste Test Desserts

Ultimate Taste Test Desserts (I forgot the dessert place name) 🙂

More Brands

ManilaQ, Crave Burger, Muscovy, Swirls

ManilaQ, Crave Burger, Muscovy, Swirls

The People / Crowd

Mombloggers (upper left); Performers (lower left); Bobby Yan (lower right)

Mombloggers (upper left); Performers (lower left); Bobby Yan (lower right)

Arpee Lazaro of Aqua Health Alkaline Water

Arpee Lazaro of Aqua Health Alkaline Water

Ella Ganda's Liempo (upper left); college orgmates (upper center); Crave Burger (upper right)

Ella Ganda's Liempo (upper left); college orgmates (upper center); Crave Burger (upper right)

Ivan Man Dy

Ivan Man Dy of Old Manila Walks (night's host with Spanky Enriquez)

Ultimate Taste Test 4.0

Ultimate Taste Test 4.0

The stories behind the photos and my recommendations of the Ultimate Taste Test 4 will follow in a few days so visit this blog again to check out which servings made it to NomNom‘s top list. 🙂