We were invited to the launch of Segafredo Zanetti MyEspresso machine on a rainy Friday afternoon. I sensed that I might be going alone since my boyfriend has been sick for two days. With the unpredictable weather outside, I wouldn’t allow him so I decided to go on my own to the Net Plaza at The Fort, armed with an umbrella and cardigan.
I’ve been consuming coffee for almost half of my life and to spice up my coffee experience last year, I decided to buy a coffee maker. I wanted to wake up my senses with the aroma of freshly brewed coffee. When I learned about espresso machines I dreamt of owning one someday, much more when I tried Segafredo’s espresso and cappuccino.
Every sip of espresso gives a brand new coffee experience. I’ve never really appreciated the true meaning of “perfect cup of coffee” until recently. It became more satisfying and more delicious with the sandwiches and pizzas they served us. Just before I left, I had a smooth, creamy and perfectly made cappuccino. I cannot be too descriptive, all I know is that cappuccino is delicious!
Segafredo Zanetti brought the Italian espresso tradition in the country by introducing two world-renowned espresso masters from Italy and Japan to share their knowledge about authentic Italian Espresso.
Mr. Ilija Naumovski, the Grand Chef Barista & Supervisor of Segafredo Zanetti in Asia together with Mr. Andrea Borghesan, Export Manager of Segafredo Zanetti Coffee Systems Italy demonstrated how to concoct an excellent cup of espresso. Fashion icon and celebrity Ms. Tessa Prieto-Valdez arrived in her red long gown.
The Company
Segafredo Zanetti is the leading espresso producer in Italy and throughout the whole world, with more than 100,000 clients and millions of espresso drunk each day. The company belongs to Massimo Zanetti Beverage Group, a holding which unites 37 companies across the world.The company owns green beans plantations in Brazil and Costa Rica and has 11 roasting plants all over the world.
Ove the years, SZE developed four unique brands, Segafredo Zanetti a brand for wholesale market which incldes hotels, cafes and domestic users. Another is the Zegadredo Zanetti Espresso, a brand exclusive for espresso bars such as this place, the SZE Net Plaza, SZE Podium and SZE Greenhills.
The third is Segafredo Coffee System, a brand for retail market for home and office coffee machines. Last but not the least is the La San Marco handling large-scale espresso machines. With different offerings for different industries and uses, the Segafredo Complete Coffee Solutionsexcellently cater to specific production needs.
Segafredo Zinatti has more than 500 outlets of Segafredo Zanetti Espresso Bar and 150,000 tons of coffee manufactured each year. Segafredo Zanetti continues to innovate the authentic Italian espresso experience with the new MyEspresso machine, we can now enjoy strong, creamy cup available in the comfort of our homes and work place.
* Story and photos by Marjorie Pineda of Living Marjorney