SM Master Chefs‘ ‘Kitchen Makeover‘ will have five lucky shoppers’ kitchens redesigned and furnished by partner designers. This project will be done in partnership with established designers from the Philippine School of Interior Design (PSID).
The five Interior Designers are IDr. Vianca Añonuevo, IDr. JC Arcega, IDr. Mark Steven Perez, IDr. Joselito Soriano, Jr., and IDr. Anne Marie Christine Lim. The first three are partner interior designers of Empire Designs. The latter two are partners of Soriano-Lim Interior Design.
SM Master Chef 2011
Kitchen Makeover Mechanics
July 1 to October 31, 2011
1.   To join, interested shoppers must submit:
- P500 single receipt purchase, including at least one sponsor item of SM Master Chefs, entitles a customer to join the promo.
- Registration forms will be available at the Customer Service Counter of SM Hypermarket.
- Registration forms must be filled up with his/her complete name, address, age, occupation, contact numbers, signature and a written answer, in 50 words or less, to the question: Why does my kitchen deserve a free makeover?
- Attached at least three (3) clear printed photos of their home kitchen.
- Enclose filled up registration forms and pictures in an envelope and drop on the designated drop boxes at the Customer Service counters of all SM Hypermarket branches.
2.   All entries shall be delivered by the branches to Marketing Head Office at the end of deadline.
3.   There will be a total of five (5) winners of Kitchen Make-Over.
4.   SM Hypermarket Marketing staff shall go through all entries and pick one winner at each judging date. DTI representative shall be invited to witness the selection of winners.
5.  Winners will be notified via registered mail and phone.
6.   An interior designer shall design a kitchen for the winner. He/she shall also determine the items that will
be used. Items shall be purchased at SM Hypermarket.
7.   The winner should be the owner of the kitchen or if rented, must have written consent of the owner.
8.   Employees of SM Hypermarket, all sponsors, it’s partners, its affiliates, and all companies and individual directly or indirectly connected with SM Hypermarket, its agency Ad Targets, Inc. and their relatives up to the second degree of consanguinity are disqualified from joining the promo.
Control Measures:
All registration forms shall be submitted after the deadline of submission of entries to the marketing office for safekeeping under the custody of the Marketing Manager. A DTI representative will be invited to be present in the determination of winners. Per DTI-NCR Permit No. 4959, Series of 2011