Jamba Juice Opens Alabang Town Center Branch

After Jamba Juice Bonifacio High Street opened in the Philippines last year, Manila is now its biggest market in Asia. It is no surprise then that they immediately opened their second branch in the Philippines (first store in the south) at the Alabang Town Center earlier this month.

Jamba Juice ATC Interiors

Jamba Juice ATC Interiors

Brief Background

Jamba Juice is known for its all-natural smoothies and juices sourcing high quality fruits from around the globe.

Originating from California since the 1900s and making it big in South Korea, Jamba Juice has been brought to the Philippines by one of the largest food chains in the Philippines. It is the same one who’s behind the Max’s Group of Companies including Max’s Restaurant and Krispy Kreme – the Fuentabellas.

It’s not surprising then that the Jamba Juice ATC branch is situated right beside Krispy Kreme Alabang Town Center.

Jamba Juice Philippines

Jamba Juice Philippines

Jamba Juice Menu Board

Jamba Juice Menu Board

Jamba Juice Boosters

Jamba Juice Boosters!

Janmba Juice ATC 2nd Floor

Janmba Juice ATC 2nd Floor

Jamba Juice Fruit Smoothie

Jamba Juice Fruit Smoothie

Jamba Juice Alabang Town Center Opens

The opening program of the ATC branch started with members of the Max’s Group of Companies welcoming Jamba Juice’s President and CEO Mr. James D. White and Global & Franchise Development and Senior VP Mr. Thibault De Chatellus.

They were greeted with a parade of cheers and placards showcasing the core ideals behind the Jamba Juice brand.

The festivities matched the energy and excitement symbolic of the product and its health benefits.

Here are some of the photos we got from the celebrations:

Guests from Jamba Juice International Arrives in Alabang Town Center

Guests from Jamba Juice International Arrives in Alabang Town Center

Jamba Juice President and CEO Mr. James D. White Shakes Hands with Guests

Jamba Juice President and CEO Mr. James D. White Shakes Hands with Guests

Jamba Juice Senior Vice President Mr. Thibault De Chatellus joins Ribbon Cutting (in white polo)

Jamba Juice Senior Vice President Mr. Thibault De Chatellus joins Ribbon Cutting (in white polo)

 “Alabang is a great model for a district that exudes a dynamic lifestyle…known for being the hometown of cyclists—an example of the active lifestyle market that Jamba Juice has successfully served in California for many years,” adds Mark Gamboa, Jamba Juice Philippines Marketing Director.

Press Conference

Together with a select group of media, we then had a more private presscon with the aforementioned officers and Jamba Juice Philippines Managing Director Ms. Sharon Fuentebella.

Jamba Juice Smoothies Fever!

Jamba Juice Smoothies Fever!

Ms. Sharon Fuentebella Jamba (Juice Ph Managing Director) Joins the Press Conference
Ms. Sharon Fuentebella (Jamba Juice Ph Managing Director) in the press conference

They revealed in the interview that Jamba Juice Philippines will continue to effectively position its growth now that Manila is considered the biggest market in Asia. They also hihglighted that they intended to open their second branch in the south to cater to the big market which more often than not is neglected by some brands in terms of immediate expansion.

The Fuentabellas also disclosed that further expansion in other parts of Metro Manila is in the pipeline with the third branch opening soon in SM Mall of Asia.

Meet an Ace! (Aces is the term for Jamba Juice experts in each section)

Meet an Ace! (Aces is the term for Jamba Juice experts in each section)

Jamba Juice Smoothies

Jamba Juice Smoothies

Jamba Juice Alabang Town Center

Jamba Juice Alabang Town Center

Watch out for Jamba Juice’s third branch soon in SM Mall of Asia! With the large market in that area, I believe Jamba Juice SM Mall of Asia will easily be a hit as well.

Congratulations Jamba Juice Alabang Town Center and keep on serving those healthy drinks!