Pinoy street food has been a favorite among the working-class Filipinos, But lately, it has gotten into mainstream society and the ‘balut‘ (duck embryo) got some foreigners raving for it as well!

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It’s Miss Philippines Earth season once again! And one of their recent fun activities in cooperation with SM Markets is a grocery and cooking challenge with no less than the Philippines’ Kusina Master – Chef Boy Logro!

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Pinoys love street food, so when SM Hypermarket came up with the idea to host the search for the first-ever Best Pinoy Street Food 2014 champ, SM Hypermarket was met with a huge number of registrations and participants.

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With passion for food that tastes great, I’ve always wished I could cook well myself. I can manage some but I leave the complicated ones to the expertise of my wife. 🙂

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No less than Chef Boy Logro, the celebrity pinoy chef of “Idol sa Kusina,” challenged SM Hypermarket‘s Best Pinoy Street Food 2014 participants in the semi-finals yesterday held at Oceana at the SM By The Bay complex in Pasay City.

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It’s the last day of the month – March 31, 2014! But before the month ends, we’d like to remind you guys of SM Supermarket‘s “2 for Php 100” Magnum Gold promo in all SM Supermarket, SM Hypermarket, and Savemore Market nationwide!

Magnum Gold 2 for Php 100 Promo in all SM Supermarket, SM Hypermarket, & Savemore Market

It’s been almost two months now since the launch of Magnum’s newest flavor in the Philippines – Magnum Gold.

It was launched last February 9 in different parts of the country. At the same time, they were revealed in select SM Supermarket branches. It was also about the same time whene the “2 for P100” promotion was launched.

As much as some good things come to an end, you still have until today – March 31 – to catch the Magnum Gold fever of 2 for P100 in all SM Supermarket, SM Hypermarket, and Savemore Market.

I recently attended the media launch of the newly opened Todd English Food Hall Manila at the 5th floor of SM Aura and guess what I saw nearby? A Magnum Manila  shop! Continue reading →

Magnum Gold

“It’s coming…”, says the teaser of an ice cream brand with a golden shadow on its side. Came Sunday – 02.09.14, Selecta ice cream announced the coming of the newest Magnum variant in the Philippines – Magnum Gold?!

After the luxurious Belgian chocolate ice cream bar came to the Philippines since two years ago, the premium ice cream on a stick has already made mark in the local market .

Not resting on its laurels, Magnum ice cream kicked off 2014 with its big news for loyal pleasure seekers with the new Magnum Gold. This new level of indulgence mixes a swirl of sea salt caramel with the silky vanilla ice cream. Moreover, it is the first double dipped Magnum bar wherein the ice cream bar is first coated with a layer of Belgian milk chocolate and dipped again in a layer of golden-colored white chocolate!

In a campaign prior to launch, Magnum hinted the public with the hashtag #GrabTheGold while SM Supermarket complemented it with #GRABtheGOLDatSM to highlight its convenient availability in SM Mall’s SM Supermarket areas.

Furthermore, Magnum has tied up with Hollywood acclaimed director Bryan Singer (XMen 2014), Oscar winner Benicio del Torro (The Collector – The Guardians of the Galaxy,  Avengers), and Brazilian supermodel and actress Caroline Correa to create a golden cinematic trailer to launch the newest flavor that is Magnum Gold.

Magnum Gold Philippine Launch

Magnum Gold Price

Here in the Philippines, celebrity Raymond Gutierrez led the pre-launch teaser at SM Aura‘s Director’s Club theater for the media three days prior to the grand reveal.

On the field, motorists around Metro Manila, particularly Makati, have caught a glimpse of a massive golden vault, marked only by the letter ‘M,’ being escorted through traffic. The 7×7 foot-large vault of shining gold was hauled from the RCBC Tower on Ayala Avenue to the Fort Bonifacio Activity Center, guarded by an entourage of BMWs ensuring its safe arrival. At the Fort, the golden vault was held under security until its unveiling last February 9.

Online, Magnum lovers were also teased with ‘unlocking the gold‘ through mysterious activities at www.magnum.com.ph.

Magnum Gold revealed

Magnum Gold Bite

NomNom Club w/ Raymond Gutierrez

NomNom Club & Magnum Gold

And so it came. NomNom Club was among the first to try the new Magnum Gold 3 days prior to the reveal.

The vanilla ice cream we love maintained its silky smooth quality and is now even more enhanced with the sea salt caramel swirls. The double coating made the experience more interesting with its thinker coating and stronger-pitched crackling sound. :) The golden white chocolate was also a welcome twist.

Grab the Gold at SM

The golden day came and mini gold vaults popped up in cinema lobbies and SM Supermarkets of malls around Metro Manila. These malls included: SM Megamall, SM MOA SM Hypermarket, SM North Edsa, SM Southmall, SM Aura, and SM Makati, among others.

At exactly 3pm, the first 100 consumers to line up at the cinema lobbies at the malls got the chance to experience the Magnum Gold standard.

In SM Supermarket groceries, shoppers got instant rewards to claim their free Magnum Gold at the “Unlock the Gold” booths where they also got the chance to win one of five iPhone shuffles that day among the 200 lucky SM Supermarket customers. #GrabtheGoldatSM

2 for P100 at SM Supermarkets

Magnum Gold in SM Supermarket

One Magnum Gold is regularly priced at P55 each but from February 10 to 28, you can get 2 Magnum Gold for only P100 in all SM Supermarket, SM Hypermarket, and Savemore Market.

Know more about the new Magnum Gold in the Philippines at www.magnum.com.ph, So spread the word and let everyone know, it’s now time to #GrabtheGold, or better yet, #GrabtheGoldatSM !