Magnolia Cookie Monster was first released in the market a few months ago together with the Magnolia Ice Cream Best of the Philippines collection. It is endorsed by Philippine teen celebrity Elmo Magalona, son of the late Filipino celebrity rapper and music icon Francis Magalona.

A few months after and with an aggressive marketing, Magnolia, through a media event held at Magnolia Flavor House in the new Robinsons Magnolia mall, announced two new flavors or variants of the Magnolia Cookie Monster in addition to the Choco Classic. The two new flavors are Choco Caramel and Choco Hazelnut. A grand fans day for the  followers of Elmo Magalona was also held afterwards.

Magnolia Cookie Monster,Choco Classic

Magnolia Cookie Monster Choco Caramel and Choco Hazelnut

Yours truly was invited as a blogger to the launch and was able to try the new products.

The packaging design is generally the same as that of the Magnolia Cookie Monster Choco Classic but in yellow and red colors for the caramel and hazelnut flavors, respectively.

It’s main thrust is its over-indulgence with chocolate having been made with four different kinds of chocolate from coating to filling. The coating would remind you of the classic Pinipig Crunch because of the rice balls in the coating. I’m not sure if they are also rice crispies (pinipig) and they just changed the name for marketing reasons. You may also be briefly reminded of the Magnum craze, only more conservative (thinner coating).

Magnolia Cookie Monster Choco Hazelnut

Moreover, Magnolia Cookie Monster is filled with a fudgy center filling on the inside, surrounded by chocolate ice cream.

As per the taste, I found the caramel variant too sweet and was not even able to finish the whole choco-stick. For an ice cream lover such as I, my friends would be surprised of this rare occurrence.  🙂

Magnolia Cookie Monster Choco Caramel

On the other hand, the Choco Hazelnut (Top Photo) gets the thumbs up for it’s interesting twist on the flavor. It’s not common to find a hazelnut flavor in a choco ice cream bar which retails for only P20. However, the Choco Classic retains it’s top spot on my favorites.

Magnolia Cookie Monster TVC

Tomorrow – October 28, 2012 – the Magnolia Cookie Monster television commercial will be released in major television networks (watch the TVC video in advance here).

Elmo Magalona is still it’s endorser effectively catering to the young market, specially the ladies who usually succumbs to the impulse of buying one of the best comfort food known to man – ice cream. 🙂 And also, the play of words with ‘Elmo‘ and ‘Cookie Monster‘…Sesame Street, anyone?

If you haven’t tried the Magnolia Cookie Monster ice cream bars, you can find them in major supermarkets nationwide specially in Rustans Supermarket, Robinsons Supermarket, and Ministop outlets. Try their new flavors too – the Magnolia Cookie Monster Choco Hazelnut and Choco Caramel and see if my verdicts are right. But of course, don’t miss the Choco Classic which is a NomNomClub.com recommendation for a price-busting P20. Follow Magnolia Ice Cream on Facebook at Best of the Philippines & Magnolia Cookie Monster and Twitter as well at @MagIceCream & @MagCMonster.

It’s Summer Time! And Filipinos beat the heat of the hot season with cool fusions like that of Magnolia Frozen Delights!

To highlight this even further and treat Magnolia Ice Cream‘s awesome blogger friends, Magnolia Frozen Delights is hosting an indoor Summer Bloggers’ Party on April 1, 2011 entitled “Cool Summer with Magnolia Frozen Delights!”

To participate, simply post a Facebook photo and message in your Facebook wall tagging @MagnoliaIceCreamOfficial from March 21 to 30.

Magnolia Frozen Delights Summer Bloggers' Party

How to Join:

1. Register in this spreadsheet so we can reference your blog and details to contact you.
2. Post in YOUR Facebook Wall any ONE of the four Magnolia Frozen Delights product photo below (Pinipig Crunch, Popsies, Fun Bar, or Sweetie Bites).
3. Add your creative caption that shall include the terms
   – “Summer”
   – “Magnolia Ice Cream Frozen Delights“, and
   – “<ONE of the four products>“

The ‘Magnolia Ice Cream’ should be the tag of ‘@MagnoliaIceCreamOfficial‘ Facebook page (see example below).

4. Tag four of your friends in the photo.

And you are done!

Example:

Facebook WallPost Example

Format:

Indeed, it’s going to be an awesome cool <SUMMER> for me with <@Magnolia Ice Cream tag> Frozen Delights <one of the four products>! 🙂 My favorite!

Actual:

Indeed, it’s going to be an awesome cool summer for me with Magnolia Ice Cream Frozen Delights Pinipig Crunch! 🙂 My favorite!

Click for actual FB page example HERE.

Magnolia Frozen Delights Products

(click for bigger images):

Pinipig Crunch / Popsies / Fun Bar / Sweeties Bites

Magnolia Ice Cream will then send an email to the participating bloggers on 10am of March 30, 2011 who will then join us at 7pm on April 1, 2011 at the “Cool Summer w/ Magnolia Frozen Delights” Summer Bloggers’ Party! This shall be announced in MagnoliaIceCreamOfficial FB Page.

Parteh Parteh!

Come in your best summer / beach (not swimming) attire and be chosen as one of the three “Summer Dude of the Night” or one of the three “Summer Babe of the Night” to win cool prizes.

Party registration on April 1 start 7pm and closes 9pm. Dinner will be served and you can dance your heart away with the best summer beats. There would be awesome games, prizes, and raffle during the party as well. Magnolia Frozen Delights will be giving away thousands worth of prizes, giveaways, and raffle items!

Venue about the party is on the poster. Don’t forget to bring your ID with photo for verification by the San Miguel security guards at the gate. They will be furnished with the names of the bloggers for verification and security.

Are you ready to party-party for a cool summer with Magnolia Frozen Delights?