Oishi has been a long established snack brand in the Philippines. It was one of the few I grew up with as a child when there were only a handful of snack brands in the market.

Oishi Kirei

Years forward, NomNom Club was invited the other day for Oishi’s new campaign/slogan – “O Wow!” It’s long withstanding snacks like the Oishi Prawn Crackers & Kirei  and the newer ones like the Gourmet Picks, Baked Porky Pops (which I just tried last week off the grocery shelf), Marty’s Cracklin’ , the ultra sweet Pillows, Bread Pan, Oishi Potato Fries, and Wafu were all presented in an “O Wow” way.

Baked Porky Pops

NomoNom Favorites

The Oishi Prawn Crackers brought back a lot of childhood memories but among the Oishi products, Smart C has been my favorite in the beverages line. It’s not too sweet like other bottled juice and tea drinks.

Oishi Prawn Crackers

Among the snacks, the Gourmet Picks is almost always a staple in our grocery cart while Oishi Wafu wafer stick is my personal sweet indulgence – highly recommended. 🙂

Also getting my thumbs up are the Oishi Potato Fries (for being baked, not fried) and Marty’s vegetarian chicharon that’s almost as good as it’s sinful pork counterpart.

Marty's Cracklin'

Finally making in the NomNom’s a-list is the Bread Pan (photo above) whenever I wanted a quick toast-bread-fix matched with some jam. 🙂

Two more of my favorites which I did not see that day was Marty’s Baconette Strips and Oishi Ridges. Something I forgot to ask the people from Oishi.

Elmo for Oishi

Elmo Magalona: New Oishi Celebrity Endorser

In the finale of the Oishi-O-Wow presentations, their newest product celebrity endorser was revealed in the personality of Elmo Magalona, the son of the late Francis Magalona – an icon in the Philippine music industry.

Still in his teen years, Elmo represents Oishi’s energetic and dynamic product line from beverages to the variety of its unique snacks.

Oishi ‘O Wow’
Website: http://oishi.com.ph/
Facebook: http://www.facebook.com/oishi.ph

Elmo Magalona: New Oishi Snacks Celebrity Endorser

It’s good to see a long-established brand like Oishi continually developing itself and keeping abreast with the times and its market. Oishi deserves it’s own “O, Wow!” 🙂