Learn & Win with Electrolux’s #Discover-E & Instagram!

Undeniably, Filipinos love to eat! Be it in birthday parties, family gatherings, community fiestas, or meeting old friends in a restaurant – they just have to do everything while sharing food!

Electrolux Discover-E Kitchen Campaign

Electrolux Discover-E Kitchen Campaign

Appreciating this phenomenon positively, Electrolux is embarking on a journey to re-discover our appreciation of Filipino food, culture, and heritage through its #Discover-E kitchen campaign. It will involve a series of activities including the Discover-E Web Series, photo contest, and the Discover-E Food Festival in June.

Discover-E Web Series

The Discover-E Web Series will teach and demonstrate to home cooks easy ways to do Neo-Filipino dishes which they can prepare and enjoy in their own kitchen. Electrolux’s celebrity chefs Chef Bruce Lim and Chef Rosebud Benitez will showcase the delicacies of different regions of the Philippines per episode through these instructional 10-minute YouTube videos. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes www.youtube.com/ElectroluxPH1.

Discover-E Web Series

Discover-E Web Series w/ Chef Bruce Lim & Chef Rosebud Benitez

Instagram & Twitter #Discover-E Photo Contest

Calling all food lovers who love taking photos of their even more! You shouldn’t miss out on the chance to win amazing prizes every week by publishing your food photo through Instagram and Twitter with the tags #DiscoverE , @ElectroluxPH , and @NomNomClubcom. The photo should be about a Filipino dish.

Once a week, three entries with the yummiest picture will be awarded free items, gift certificates and Food Passports for Electrolux Discover-E Food Festival! This contest is ongoing until June 30, 2013.

Instant Discovery Photo Contest

Instant Discovery Photo Contest

Discover-E Food Festival this June

Scheduled for June 15 – 16, 2013, the “Electrolux Discover-E Food Festival” brings together all-time favorite Filipino dishes from all over the Philippines. It will open doors to lets consumers discover Electrolux kitchen appliances through new flavors and tastes.

Celebrating and discovering Filipino cuisine, it will be held at the NBC Tent. They will feature different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.

Electrolux Discover-E Food Festival

Electrolux Discover-E Food Festival

“Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine. Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances,” says Andrea Pionilla, Group Product Manager, Electrolux Philippines.

Go on this journey of Discover-E with Electrolux and NomNom Club! Know more by visiting www.electrolux.com.ph/discover-e

Red Ribbon Chocolate Heaven Photo Contest Winners Revealed

Fifty-two photo entries, three weeks, and one engaging photo contest – this is how we describe Red Ribbon’s Chocolate Heaven cake online contest.

After launching their newest uber-chocolatey cake, Red Ribbon immediately announced the start of Chocolate Heaven cake photo contest looking for the photo that “best expresses how chocolatey the cake is.” Check out the mechanics and article.

One week after the end of the online contest last March 10, 2010, 5 judges from Red Ribbon was able to come up with the top 3 best photos. They had a hard time as there were a lot of very good entries!

Red Ribbon would like to thank all those 52 heavenly entries for participating.

Without further adieu, the winners are:

1st – Jenniffer Go’s “Choco Fingers
2nd – Rose Declaro Obias’ “Heavenly Sinful
3rd – Camille Zaballa’s “Gusto Ko Pa!

Congratulations to the winners!

1st – Jenniffer Go’s “Choco Fingers”

Jenniffer Go's "Choco Fingers"

Jenniffer Go's "Choco Fingers" : Mama told me to never play with my food, but I guess we can make an exemption with Red Ribbon's Chocolate Heaven Cake...

2nd – Rose Declaro Obias’ “Heavenly Sinful”

Rose Declaro Obias' "Heavenly Sinful"

Rose Declaro Obias' "Heavenly Sinful" : To an innocent child, this sinful yummy treat from Red Ribbon is heavenly. To him, he is in Chocolate Heaven with his every bite.

3rd – Camille Zaballa’s “Gusto Ko Pa!”

Camille Zaballa's "Gusto Ko Pa!"

Camille Zaballa's "Gusto Ko Pa!" : I never knew what heaven was until mommy introduced me to Red Ribbon Chocolate Heaven. Ooh baby, do you know what that's worth? Ooh heaven is a place on earth.

The grand winner receives P3000 worth of Red Ribbon gift certificates, the second placer receives P2000 worth of Red Ribbon gift certificates while the third gets P1000 worth of GCs.

They will be contacted/emailed for their addresses where the gift certificates will be couriered anywhere in the Philippines.

For those who wants to join another contest, check out this Havaianas Flip-Flop USB giveaway!

Continue to enjoy the heavenly Red Ribbon Chocolate Heaven cake!

Red Ribbon Launches Chocolate Heaven Cake Photo Contest

The sweetness of Valentine isn’t over just yet! Red Ribbon recently launched its newest and chocolate-full cake – the Chocolate Heaven. In connection to this, Red Ribbon has formed an online photo contest where would-be participants can take a photo of themselves, family, or others showing a ‘heavenly‘ expression while eating the new Red Ribbon Chocolate Heaven.

Chocolate Heaven Cake Slice

Chocolate Heaven Cake Slice

Those who best expresses how chocolatey the cake is can win thousands worth of Red Ribbon gift certificates.

Be creative and imaginative in your entries as this comprise a major part of the criteria. The photo should include the Chocolate Heaven cake – in whole or even just a slice.

How To Join

Submit and upload this entry at


anytime until March 10, 2010.
Include a 130-character photo caption in the submission form. The caption should include the words “Red Ribbon” and “Chocolate Heaven“. Filipinos above 18yrs old with a valid Philippine address is qualified to join.

See Full Mechanics Here

Winners will be announced in this blog on March 17, 2010.

Submit Now! It’s that simple! 🙂

Chocolate Heaven Layers

Chocolate Heaven Layers

Criteria for Judging:

Winners will be judged based on the following criteria:
  • Originality/creativity and concept- 30%
  • Photo aesthetic quality- 20%
  • Appetite appeal- 30%
  • Overall Impact- 20%
  • View Photo Entries Here


    Grand Winner – Php 3000 worth of Red Ribbon Gift Certificates

    2nd Place Winner – Php 2000 worth of Red Ribbon Gift Certificates

    3rd Place Winner – Php 1000 worth of Red Ribbon Gift Certificates

    Photo Requirements:

    1. Photo should not exceed 2MB in size.
    2. Only basic editing of the photo is allowed including cropping, brightness, and contrast.
    3. The photo should not have any watermarks on it to avoid bias during judging.
    4. As Red Ribbon honors proper copyright procedures, submitted photos are assumed and should be owned by the one who submitted the entry.
    5. No exclusivity clause involved. Contestant retains ownership of the photo and can post it in their blogs or other social network photo albums
    Red Ribbon Chocolate Heaven

    Red Ribbon Chocolate Heaven

    Make sure though that you hold the copyright of the photos you submit. Submitted photos will not be sold or used by this blog or the contest sponsor in any other ways except for general promotional purposes of the contest.

    So capture your heavenly expressions while nomnoming the divine Red Ribbon Chocolate Heaven cake and join this contest! 🙂

    Nomnom Club’s Thank You Day Photo Contest Finalists

    Woot! Thank you to all who participated in my Thank You Day Photo Contest Promo a few weeks ago! This is actually a back post as I was very busy lately. Nonetheless, the 5 Nomnom Club finalists and winners are:

    • Thank You Mama! by LittleNars.com
    • “I am doing this for Mama, this is how I will show my love for her. She doesn’t deserve any other disappointment. She only deserve happiness. So please God, MAKE THIS HAPPEN.”

    • How do you spread the sweetness of gratitude? by Mamuyac.Multiply
    • “I can’t find the right words to say to my baby Charles but “thank you” on how he made my life an exciting and worthy journey that it is today.”

    • An Entry … by IAmNicely.com
    • “I want the world to know how grateful I am to God for giving me such cool and loving parents.”

    • My Entry… by Misha
    • “I am thankful for my best friends who have always been there for me through the good times & the bad.”

    • Spread The Sweetness… by NextJam
    • “I’ll be showing you how to be appreciated through my passion in Toy Photography.”

      Thank You Day

    I wish you guys the best and hopefully Toblerone would be able to select one of you in their top 3 winners from among all the finalists from the online community! Cheers!

    Nonetheless, by being finlaists in my contest, all you five automatically receives Thank You Toblerone Gift Packs! You will be informed via email as to how to claim these items.

    Thank you also to GeiserMaclang and Toblerone for hosting this contest.

    For more information on the National Thank You Day, visit www.thankyoudayphilippines.com HERE

    A Merry Jollibee Spaghetti Contest

    They rhyme! 🙂 Kidding aside, Jollibee’s Spaghetti has been my favorite fast food spaghetti because of it’s tendency to be sweeter than the usual spaghetti we know. Actually, it’s called the Filipino-style spaghetti – a sweet one.

    To make it even sweeter,  Jollibee launches its search for your Spaghettiest Moments with your family, friends and officemates!


    Send in your pictures enjoying the Jollibee Spaghetti or any Jollibee Spaghetti value meal combination in any of the following categories:

    1. the happiest moments with your family
    2. the wackiest moments with your barkada
    3. the funniest moments with your officemates

    Entries must include a one-line caption to describe the photo. An individual may submit a maximum of three entries, or one entry per category.

    Entries may be submitted online at photos@spaghettiest.com . Suppy your full name, residential address, email address and contact numbers.

    You may also submit via snail mail. Entries should be placed inside a sealed short brown envelope containing one 4R photo entry and the corresponding details (caption and participant’s information) typewritten on a short bond paper. Mail to

    30th Floor Tycoon Centre
    Pearl Drive, Ortigas Center
    1605 Pasig City

    Jollibee Spaghettiest Moments Photo Contest

    Jollibee Spaghettiest Moments Photo Contest


    One winner in each category:

    Family Prize Package

    • a Jollibee family party package worth P7,000
    • Jollibee gift certificates worth P5,000
    • Sony digital photo frame.

    Barkada Prize Package

    • a Jollibee barkada party package worth P7,000
    • Jollibee gift certificates worth P5,000
    • Sony digital camera.

    Officemates Prize Package

    • a Jollibee officemates party package worth P7,000
    • Jollibee gift certificates worth P5,000
    • Sony photo printer

    Deadline for the submission of entries is at midnight of November 22, 2009. You may check out www.jollibee.com.ph.

    Jollibee Spaghetti Meals

    Jollibee Spaghetti Meals

    Jollibee has also recently packaged the Jollibee Spaghetti into 3 set meals like Spaghetti Solo, Spaghetti and Chickenjoy, and Spaghetti and Yum.

    “Red Ribbon White Forest Cake Brings Families Closer” Wins Writing Contest

    Weeks after Red Ribbon hosted the “A Memorable Dessert Experience” online writing contest, the winners can now be revealed. This is in celebration of Red Ribbon‘s newest White Forest cake.

    Continue reading →