Bounty Fresh

Bounty Fresh Chicken recently invited NomNom in their first online product launch and quad-media day at Chef’s Table Restaurant at Fort Bonifacio in Taguig City.

A Filipino-owned supplier of leading chicken products, Bounty Fresh aims to providing quality poultry produce to Filipinos. In fact, their president Mr. Tennyson Chen recently won the Ernst & Young Entrepreneur of the Year 2010 award. Moreover, they bagged the 2009 Asian Livestock Award for best practices as Asia’s Best in the broiler integrator category.

The Programme

Ms. Patricia Cheng, Ms. Kathy Gomez and Meg Entrata (inset)

The program started with welcome remarks from host Meg Entrata. Some games including Pinoy Henyo about chicken brought entertainment to the crowd while a raffles was also conducted in the end.

There was also an AVP presentation  by Bounty Fresh Brand Marketing Group Head Patricia Cheng on Bounty Fresh’s history.

It was followed by a brand talk by Bounty Fresh Assistant Brand Manager for Processed Meat & Fresh Chicken Kathy Gomez.

All these with free Wi-Fi and free-flowing coffee and tea.

Of Chicken & Health

Boutny Fresh Chicken dishes served

Chicken Recipes

Aside from the awesome chicken dishes prepared by Chef’s Table Chef Bruce Lim, I found the Wellness Talk by renowned & respected nutritionist Joan Sumpio RND very interesting.

I often see regular and vacuum-packed chickens at the grocery or at the kitchen as prepared by my mom. But I just regard them as the same and considers the latter as more expensive in exchange for the extra safety having been ‘pre-packed‘.

It turns out that there is more to it with vacuum packs than just safety.

Wellness Talk

Ms. Joan Sumpio RND

As former head of the Dietary Department in University of Santo Tomas Hospital, Ms. Sumpio pointed out the benefits of vaccum-packed dressed chicken:

1. Fresh – Chicken is stored in an air-free environment that keeps it fresh always
2. Delicious – The chicken’s natural flavor and juice are preserved
3. Safe – The pack keeps chicken away from harmful bacteria that migrates from other foods and  those coming from the external air
4. Longer-Lasting – It can have as much as 5x its normal refrigerated shelf life.

That’s something new to me and I think every mom and foodies should know as well.

Moreover, she mentioned in her talk that chicken is an excellent source of protein (from meat), phosphorous (chicken head), selenium, and vitamin B3 (liver part) & B6. Add to that manageable amount of fat, calcium, iron, beta-Carotene (vitamin A), Vitamin B1, and Vitamin B2. Healthy weapons we need these days against cancer, diabetes, heart disease, malnutrition, and osteoporosis.

“It’s about time, you think about good foods for your health and not just simply looking for delicious dishes…it’s chicken,” adds Ms. Sumpio “Chicken is one of the most versatile and healthy ingredient  we can include in our meals.”

Chicken Menu Calendar shows Chicken DIsh Versatility

She ended the nutrition talk with a funny acronym of CHICKEN: Choosing Healthy Ingredients for Cooking & Knowing the Essentials in Nutrition. It was indeed an enlightening realization of the importance of chicken meat, nutrition and finding the right product in the market.

The Bounty Fresh Chicken Dishes

Of course, this blogpost will not end without featuring some of the chicken dishes we had in the Bounty Fresh event.

TV celebrity gourmet Chef Bruce Lim prepared some delicious and healthy chicken meals for the guests. He also demonstrated some of his well-loved chicken recipes such as the Chicken Pandan.

Chicken Pandan by Chef Bruce Lim

Chicken Tocino served at Chef's Table

Chef Bruce Lim captured taking photos of his craft

According to Chef Bruce, Chef’s Table Restaurant itself uses Bounty Fresh chicken for their chicken dishes which include whole dressed chicken and chicken cut-ups (for Chicken Tinola).

Bounty Fresh also have Chicken Nuggets, Corned Chicken, Juicy Liempo and Super Leg. Interestingly, they are also the sister company of the 900++ roast chicken chain stations of Chooks-to-Go famous for the ‘masarap kahit walang sauce’ flavor.

Chooks-To-Go

Bounty Fresh Brand Marketing Group Head Patricia Cheng further elaborates that “from the day Bounty Fresh Foods was established in 1996, the company has always been committed in providing clean and fresh chicken and chicken-related products…[whose] standard of quality are met at all times.

Bounty Fresh’s Group Marketing Manager Dondi Alentajan adds that  their unique processing methods include triple washing carefully grown chickens (first of its kind). Vacuum-packing is done immediately to preserve the freshness and flavour with “world-class vacuum packing process.”

Chef Bruce of Chef's Table in Fort Bonifacio

Check them out on their website http://bountyfreshchicken.com/ and Facebook – http://www.facebook.com/pages/Bounty-Fresh-Chicken/43041273378 as well.

They also had celebrity Lea Salonga as their latest endorser. With Lea and Chef Bruce, they further indeed symbolize Bounty Fresh as Asia’s Best Chicken.

In a recent press conference, Tipco 100% Fruit Juices held a Wellness Day at Icings in Tomas Morato.

Mona Chua, VP for Sales, TXN

The Wellness Day involved sharing of juices’ health benefits and how this impacts our daily lives. It also discussed how we should incorporate drinking of real fruit juices to help prevent diseases such as cancer and heart-related ailments.

Dra. Jocelyn Margelino, a registered nutritionist and dietician from a prestigious hospital in the country, gave a short lecture about today’s lifestyles and it’s affect on our well-being.

“…follow a simple regimen of rights: sleeping right, feeling right, exercising right, and eating right.  A glass of natural fruit and veggie juice gives you significant daily doses of fiber, vitamins and minerals.” says Margelino.

Some statistics and facts:

• 70% of the leading causes of death are related to lifestyle choices according to the FNRI
• WHO estimates that by 2010, cancer will be the leading cause of death globally
• Philippine Cancer Society estimates that 80% of cancers can be prevented

Tipco 100% 32 Veggie & Mixed Fruit Juice (left) and Gojiberry & Mixed Fruit (right)

In reaction to this, they promote drinking of unadulterated fruit & veggie juice. But since juicing fresh greens and fruits are tedious, this is where Tipco 100% fruit juices come into the picture.

The Transaxion Unlimited Corp. (TXN) team has launched a healthy and nutritious fruit and veggie packed beverage- Tipco 100% 32 Veggie & Mixed Fruits Juice and 100% Gojiberry Juice. This is in addition to its 22 juice blend variety introduced a few years back and still available in the market today.

“32 Veggies & Mixed Fruit Juice along with Gojiberry Juice will surely satisfy one’s dietary and taste bud needs because the ingredients are amusingly put together to make each variant naturally good down to the last drop.” shared Kerwin Wong, CEO of TXN.

Event host was Ms. Meg Entrata. TXN VP for Sales Ms. Mona Chua also shared some facts about Tipco.

Transaxion Unlimited Corp. - Kerwin Wong (leftmost), Mona Chua (2nd from right)

Other variants of Tipco juices include Spinach & Mixed Fruit with Wheatgrass Juice, Broccoli & Mixed Fruit Juice, Aloe Vera & White Grape Juice, and Beetroot & Mixed Fruit Juice. The special packing system also allows the juices to have all the nutritious benefits, but without harmful preservatives. Found in major stores and supermarkets, Tipco Juices are sold in 1L and 200ml sizes.

Tipco 100% Fruit Juices 200ml

I have tried Purple Carrot, 32 Veggie, and Cranberry juice that day (and the Aloe Vera sometime ago); The Aloe Vera remains to be my favorite and the 32 Veggie gets a new thumbs up from NomNom. 🙂

You mayvisit www.tipco.net or call 353-2878 for more information.  Tipco Fruit Juices can also be reached through email: jaclo_txn@yahoo.com.