MAFBEX Registration / Entrance Ticket Fee

I think my window shopping skills in large scale food business-related exhibits and expositions like the recent MAFBEX has already matured.

Before, it used to take me several hours as I visit each one of them.

Nnow, it’s down to two hours include watching whatever show or seminar that is going on during my visit; in this case – Flair Cup 2011.

MAFBEX's Flair Cup 2011

Flair Cup is a flairing competition among students of competing colleges and universities which usually offer HRM-related courses.

Here are photos of other exhibitors which I found is of interest.

Coke - Shakey's Bus

Yummy Magazine and Enderun in MAFBEX 2011

There were also international booths including USA, Korea, Europe, and others.

International Booths in MAFBEX - USA, Europe, Kore, et al

GONegosyo Booth

Of the foods that I have bought and tasted, it was the Korean Egg Cake which hit the mark. It’s very similar to French Toast but the egg is ‘cooked’ on top of the bread using a special machine similar to one used in making Japanese cakes.

Korean Egg Cake

Lambanog in Attractive Bottles!

There was also the P10 Halo-halo which is obviously a gave-away. This was a good marketing strategy by the merchant who sells halo-halo ingredients so he can have the people taste her products without the freeloaders. 😛

‘Til next year’s MAFBEX!

MAFBEX 2011 will take you around the world in 5 days with one of the biggest showcase of the year at World Trade Center Manila (WTC) this June 15-19, 2011 10am to 8pm.

Organized by Worldbex, it follows the success of the Manila Food and Beverage Exposition 2010. MAFBEX 2011 offers to take every foodie’s palate around the world  through a 5-day food fest while drawing in all sectors of the food and beverage industry.

It will feature a diverse array of food and beverage products and categories, innovative technologies, latest supplies, original and competitive services, and modern formulations from all over the globe. Get to explore the different tastes the Chefs of the World parade have to offer and the diverse showcases at the International Pavilion while standing to benefit ABS-CBN Foundation Inc.

“MAFBEX is committed to impart a comprehensive access to excellent food and beverage products, events, newsworthy information as we showcase a host of food services and products from every corner of the world,” Mr. Joseph Ang, WSI Founding Chairman says.

Aside from its varied list of cooking demos, MAFBEX also has free seminars for food enthusiasts, culinary students and professionals.

These educational sessions include the following:

• ON NEWS WORTHY INFO / HEALTH:
o Mananging Diabetes Nekkutus through Diet
o Updates on Philippine Food Safety Framework
o You Are What You Eat – a walk through on the effects of foods to health
o Dietary Management for Cardiovascular Disease

• ON BUSINESS:
o Eventology 101: Basic Event Management

Controlling Buffet Cost
How to start your own Beverages Catering Business
Branding 101: How to make your product standout in the market
Handling Guest Complaints
Basic Rules for Selling: Finding Success in Sales
Unstoppable Sales: The Need for Growing Profits in Events

• ON HOW TOs:
o Competitive Baking and Pastry
o Kitchen Chemistry: A Peek into Modernist Cuisine
o Junkfood Substitute
o Cruisin’ 101
o Food Styling
o Italian 101
o Cooking with your five senses

NAFBEX 2011 - Manila Food And Beverage Exposition

There are also interschool competitions co-organized by De La Salle-College of Saint Benilde School of Hotel Restaurant and Institution Management (SHRIM). Moreover, there is also the Flair Cup 2011 and MAFBEX Singing Idol where MAFBEX features the Young Hoteliers Exposition (YHE).

Now on its 5th year, MAFBEX aims to serve as an avenue for food enthusiasts and  small to large-scale food businesses. For more event information, you can visit www.worldbex.com or contact Worldbex Services International at (632) 531-6350/ 74; (632) 534- 1334; (632) 534- 3615.

With about 400 booths of both foreign and local exhibitors on the show floor, MAFBEX 2011 be one of the biggest and most awaited food show of the year.