Pinoy and Proud

Today is Philippine Independence Day; which is one of the most important national holiday for Filipinos. It symbolizes their pride in their history and culture.

And as the late and former president Diosdado Macapagal once said:

I end with the proud declaration of the truth that the Philippines is irrevocably a land of freedom. The love for freedom is the outstanding trait of the Filipino.

And one of the national symbols of Filipinos in the aspect of food is Jollibee! Currently, the season is appropriately celebrated by the brand in a #PinoyAndProud spirit through a series of campaigns that stirs the Filipino pride and joy in each if us.


Jollibee in the traditional Barong Tagalog!


In a recent press event held last May 31, 2016, Jollibee introduced their grandest Independence Day campaign called “#PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino!”

This campaign closely follows two successful Pinoy pride celebrations from Jollibee. 2014’s “Foreignoy” campaign related the stories of foreigners who consider themselves Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled wishes, hopes, and promises of the Filipino citizens.

In this light, Jollibee adds new, exciting, and definitely Pinoy twists this June as they launched products and collaborations that brings out the loud and proud Pinoys in everyone.

Things to definitely watch out for this June are: a new Pinoy Pride tune to sing along to, Jollibee and friends’ new look, as well as well-loved Pinoy favorites in Jollibee’s menu!

“Being a homegrown Pinoy brand is always a source of immense pride for Jollibee,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Head of Marketing. “This year, we are celebrating the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”

Thyro Yumi

Young Pinoy hit-makers Thyro and Yumi , performing the Jollibee #PinoyAndProud campaign’s anthem titled “Sarap at Saya.”

Jollibee Adobo Flakes Yum Burger + Halo-Halo Sundae & More

Jollibee favorites meet classic Pinoy favorites with the new Adobo Flakes Yum! Burger (P59) and the new Halo-Halo Sundae (P35)!

The langhap-sarap Yum! Burger that we all know is now added with real beefy adobo flakes and special adobo sauce, while the well-loved Jollibee Sundae is made more special with favorite Halo-Halo toppings such as nata de coco, macapuno.

Moreover, the bucket of crispylicious, juicylicious Chickenjoy has been updated with a new Limited Edition Independence Day Bucket design featuring Jollibee and Friends in their adorable Filipiniana costumes.

Both the new Adobo Flakes Yum! Burger and Halo-Halo Sundae are available in Jollibee stores nationwide!

Jollibee Halo-Halo SUndae

Jollibee Asado Falkes Yum Burger & Halo-Halo SUndae

Viber stickers from Jollibee

Best friend Jollibee is back with another Viber sticker pack! Spread the #PinoyAndProud message across the popular messaging app with Jollibee Viber Stickers Pack 2, available for free download which started June 1, 2016 across all devices.

Watch out for more surprises in store for Jollibee this Independence Day 2016! Like the Facebook page, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram.

Jollibee Asado Yum Burger

Jonel Uy of NomNom Club trying out the Jollibee Asado Yum Burger & Halo-Halo Sundae

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There are more reasons to celebrate Pinoy Pride, even beyond this Philippine Independence Day.