Bounty Fresh

Bounty Fresh Chicken recently invited NomNom in their first online product launch and quad-media day at Chef’s Table Restaurant at Fort Bonifacio in Taguig City.

A Filipino-owned supplier of leading chicken products, Bounty Fresh aims to providing quality poultry produce to Filipinos. In fact, their president Mr. Tennyson Chen recently won the Ernst & Young Entrepreneur of the Year 2010 award. Moreover, they bagged the 2009 Asian Livestock Award for best practices as Asia’s Best in the broiler integrator category.

The Programme

Ms. Patricia Cheng, Ms. Kathy Gomez and Meg Entrata (inset)

The program started with welcome remarks from host Meg Entrata. Some games including Pinoy Henyo about chicken brought entertainment to the crowd while a raffles was also conducted in the end.

There was also an AVP presentation  by Bounty Fresh Brand Marketing Group Head Patricia Cheng on Bounty Fresh’s history.

It was followed by a brand talk by Bounty Fresh Assistant Brand Manager for Processed Meat & Fresh Chicken Kathy Gomez.

All these with free Wi-Fi and free-flowing coffee and tea.

Of Chicken & Health

Boutny Fresh Chicken dishes served

Chicken Recipes

Aside from the awesome chicken dishes prepared by Chef’s Table Chef Bruce Lim, I found the Wellness Talk by renowned & respected nutritionist Joan Sumpio RND very interesting.

I often see regular and vacuum-packed chickens at the grocery or at the kitchen as prepared by my mom. But I just regard them as the same and considers the latter as more expensive in exchange for the extra safety having been ‘pre-packed‘.

It turns out that there is more to it with vacuum packs than just safety.

Wellness Talk

Ms. Joan Sumpio RND

As former head of the Dietary Department in University of Santo Tomas Hospital, Ms. Sumpio pointed out the benefits of vaccum-packed dressed chicken:

1. Fresh – Chicken is stored in an air-free environment that keeps it fresh always
2. Delicious – The chicken’s natural flavor and juice are preserved
3. Safe – The pack keeps chicken away from harmful bacteria that migrates from other foods and  those coming from the external air
4. Longer-Lasting – It can have as much as 5x its normal refrigerated shelf life.

That’s something new to me and I think every mom and foodies should know as well.

Moreover, she mentioned in her talk that chicken is an excellent source of protein (from meat), phosphorous (chicken head), selenium, and vitamin B3 (liver part) & B6. Add to that manageable amount of fat, calcium, iron, beta-Carotene (vitamin A), Vitamin B1, and Vitamin B2. Healthy weapons we need these days against cancer, diabetes, heart disease, malnutrition, and osteoporosis.

“It’s about time, you think about good foods for your health and not just simply looking for delicious dishes…it’s chicken,” adds Ms. Sumpio “Chicken is one of the most versatile and healthy ingredient  we can include in our meals.”

Chicken Menu Calendar shows Chicken DIsh Versatility

She ended the nutrition talk with a funny acronym of CHICKEN: Choosing Healthy Ingredients for Cooking & Knowing the Essentials in Nutrition. It was indeed an enlightening realization of the importance of chicken meat, nutrition and finding the right product in the market.

The Bounty Fresh Chicken Dishes

Of course, this blogpost will not end without featuring some of the chicken dishes we had in the Bounty Fresh event.

TV celebrity gourmet Chef Bruce Lim prepared some delicious and healthy chicken meals for the guests. He also demonstrated some of his well-loved chicken recipes such as the Chicken Pandan.

Chicken Pandan by Chef Bruce Lim

Chicken Tocino served at Chef's Table

Chef Bruce Lim captured taking photos of his craft

According to Chef Bruce, Chef’s Table Restaurant itself uses Bounty Fresh chicken for their chicken dishes which include whole dressed chicken and chicken cut-ups (for Chicken Tinola).

Bounty Fresh also have Chicken Nuggets, Corned Chicken, Juicy Liempo and Super Leg. Interestingly, they are also the sister company of the 900++ roast chicken chain stations of Chooks-to-Go famous for the ‘masarap kahit walang sauce’ flavor.

Chooks-To-Go

Bounty Fresh Brand Marketing Group Head Patricia Cheng further elaborates that “from the day Bounty Fresh Foods was established in 1996, the company has always been committed in providing clean and fresh chicken and chicken-related products…[whose] standard of quality are met at all times.

Bounty Fresh’s Group Marketing Manager Dondi Alentajan adds that  their unique processing methods include triple washing carefully grown chickens (first of its kind). Vacuum-packing is done immediately to preserve the freshness and flavour with “world-class vacuum packing process.”

Chef Bruce of Chef's Table in Fort Bonifacio

Check them out on their website http://bountyfreshchicken.com/ and Facebook – http://www.facebook.com/pages/Bounty-Fresh-Chicken/43041273378 as well.

They also had celebrity Lea Salonga as their latest endorser. With Lea and Chef Bruce, they further indeed symbolize Bounty Fresh as Asia’s Best Chicken.