June 13th, 2013 — Affairs, Promos / Events
It’s time for Filipino dishes to take centerstage as the Electrolux Discover-E Food Festival weekend happens soon!
Electrolux Discover-E Food Festival
Discover Delicious through a variety of food stalls serving scrumptious Neo-Filipino food! Set to be held at the NBC Tent, Fort Bonifacio in Taguig City, on Saturday, June 15 & 16, 2013, Electrolux wil be hosting cooking demos and a Media Cook Off Challenge, among others.
Celebrity Chef Endorsers Chef Bruce Lim & Chef Rosebud Benitez
Come in as chef-in-the-making or a Filipino food connoisseur where an open functional Electrolux kitchen will give everyone a hands-on kitchen experience. “Consumers will be asked to try out our kitchen display in the Electrolux Mobile Home and cook something with the assistance of our stay-in chef,†explains Andrea Pionilla, Group Product Manager, Electrolux Philippines.
Food Festival Activities
Starting at 11:00 AM, guests and attendees can also enjoy the taste of favorite Filipino flavors from the different food stalls at the venue while Electrolux celebrity endorsers Chef Bruce Lim and Chef Rosebud Benitez lead the cooking demos and workshops. Participants of the Media Cook Off Challenge can also get a chance to win Electrolux kitchen appliances! What do you know, you might even see some range cookers offering double and single ovens.
Up Dharma Down & Baihana
There would also be live entertainment featuring live performances. Prepare to sing and dance with Baihana on June 15 and Up Dharma Down on June 16 as they complement the festive mood of the foodies.
How to Get Your Tickets
One-day entrance tickets costs P50 online (ie: Ensogo) but the 1st 10 NomNom Club readers to comment in the section below gets to join for free. One day Entrance Ticket to the Electrolux DiscoverE Food Festival :
- Access to unique food merchants showcasing Filipino & Neo-Filipino Cuisine.
- Cooking Demos by Chef Bruce Lim & Chef Rosebud Benitez
- Performances from Up Dharma Down &Baihana
- Inter-School Discover-E Cooking Challenge
- Open Kitchen – Cook anything you like, it’s on us
- Chef’s Little Apprentice – Kids learn how to cook from the master Chefs
- Special Promotion on Electrolux Appliances
Discover-E Food Festival Passport
Program Flow
Day 1 – June 15, 2013 Saturday
- 11:00AM – Food Festival Opening with hosts Chico, Delamar& Gino
- 2:00PM – Student Cook-Off Elimination Round
- 6:00PM – Cooking Demo
- 7:00PM – Announcement of Finalist & Raffle
- 8:00PM – Performance from Baihana
Day 2 – June 16, 2013 Saturday
- 10:00AM – Chef’s Little Apprentice
- 12:30PM – Raffle
- 1:00PM – Student Cook-Off –Semi-Finals
- 3:00PM – Cooking Demo
- 4:00PM – Student Cook-Off –Grand Finals
- 7:00PM – Raffle / Games
- 8:00PM – Performance from Up Dharma Down
Electrolux Discover-E Food Festival NBC Tent, 8th avenue corner Katipunan Circle, Bonifacio Global City (across the FORT STRIP, walking distance from ROX,Bonifacio High Street) Website: www.electrolux.com.ph/discover-e Twitter: www.twitter.com/ElectroluxPH
Neo-Filipino Food @ Electrolux Discover-E Food Festival
So save the date and join NomNom Club this foodie weekend at the very first Electrolux Food Festival with a neo-filipino twist and lots of fun surprises!
June 5th, 2013 — Affairs, Promos / Events
Undeniably, Filipinos love to eat! Be it in birthday parties, family gatherings, community fiestas, or meeting old friends in a restaurant – they just have to do everything while sharing food!
Electrolux Discover-E Kitchen Campaign
Appreciating this phenomenon positively, Electrolux is embarking on a journey to re-discover our appreciation of Filipino food, culture, and heritage through its #Discover-E kitchen campaign. It will involve a series of activities including the Discover-E Web Series, photo contest, and the Discover-E Food Festival in June.
Discover-E Web Series
The Discover-E Web Series will teach and demonstrate to home cooks easy ways to do Neo-Filipino dishes which they can prepare and enjoy in their own kitchen. Electrolux’s celebrity chefs Chef Bruce Lim and Chef Rosebud Benitez will showcase the delicacies of different regions of the Philippines per episode through these instructional 10-minute YouTube videos. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes www.youtube.com/ElectroluxPH1.
Discover-E Web Series w/ Chef Bruce Lim & Chef Rosebud Benitez
Instagram & Twitter #Discover-E Photo Contest
Calling all food lovers who love taking photos of their even more! You shouldn’t miss out on the chance to win amazing prizes every week by publishing your food photo through Instagram and Twitter with the tags #DiscoverE , @ElectroluxPH , and @NomNomClubcom. The photo should be about a Filipino dish.
Once a week, three entries with the yummiest picture will be awarded free items, gift certificates and Food Passports for Electrolux Discover-E Food Festival! This contest is ongoing until June 30, 2013.
Instant Discovery Photo Contest
Discover-E Food Festival this June
Scheduled for June 15 – 16, 2013, the “Electrolux Discover-E Food Festival” brings together all-time favorite Filipino dishes from all over the Philippines. It will open doors to lets consumers discover Electrolux kitchen appliances through new flavors and tastes.
Celebrating and discovering Filipino cuisine, it will be held at the NBC Tent. They will feature different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.
Electrolux Discover-E Food Festival
“Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine. Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances,†says Andrea Pionilla, Group Product Manager, Electrolux Philippines.
March 22nd, 2010 — Affairs, Casual, Cravings, Makati, Ortigas, places, Promos / Events, Restaurants, The Fort, Where To Eat
Lead by president Erwin Elechicon, Chowking recently celebrated its 25th year in the foodservice industry with a familiar vibrant color.
Jericho Rosales for Orange Chicken
Chowking President Mr. Erwin Elechicon
Last week, the Fort Bonifacio branch was immediately filled with bloggers, cosplayers, celebrities, and Chowking’s own Managing Director Edward Arandia and Brand Group Manager Chris Monteron.
Chowking Managing Director Edward Arandia
The event’s highlight was famous local actor Jericho Rosales who is also their latest endorser for Chowking’s newest product – the OH!some OH!range Chicken.
As expected, the presence of Jericho brought the house down with cheers and jeers especially from the female admirers. Also known as “Echo“, Jericho is game with almost everything and readily interacted with the crowd without any of the negative superstar complex. Something rare in the entertainment industry. Hats off to Jericho.:)
Now, for the OH!some OH!range Chicken, Chef Rosebud Benitez introduced it as Chowking’s newest serving of crispy chicken with the orange twist.
OH!some OH!range Chicken
The OH!some OH!range Chicken rice topping meal was served with chunks of the crispy chicken, rice on the side, an orangy and tangy amber-colored glaze syrup, and some real mandarin orange bits.
The Orange Chicken rice chow meal is priced at P69 while the lauriat with crispy noodles, chicharap, and buchi is P99. The Salo-Salo set for sharing is P125.
Orange Chicken Rice Chow Meal
The deal looked enticing and Oh!some with its color and real orange bits. It smelled good too. However, the product can still be improved with lesser breadings on the chicken meat and some more orange syrup just like in the product photos.
They also need to work on the consistency of the ‘tenderness’ of the chicken meat. I’m not too sure though if this was just an effect of the cold dishes served that night.
I would have to say though that the program was fantastic. The party’s level of energy was always high led by Jericho’s oh!some chicken dance. Crowd participation was more than satisfactory. Surely, the videos of the varied chicken dances are now all over the internet and YouTube. 🙂 If the info I got was correct, it was not surprising that I discovered later on that Robbie Carmona, who was also present at the party, organized the oh!some event.
With over 400 branches, Cheers to Chowking‘s 25th year in the food industry! I’m a lauriat suki and the Chowking halo-halo is always a great heat quencher for me especially now that it’s summer.