I have attended a number of food bazaars and exposition in the past years but the recent Electrolux Discover-E Food Festival held at the NBC Tent in Taguig last month was exceptionally fun. Beyond just tummy filling, the food festival was also a great event.
Electrolux Discover-E Food Festival @ NBC Tent
What made the Electrolux Discover-E Food Festival a Success
The two-day first Electrolux Discover-E Food Festival held last June 2013 was a resounding success for the brand after being able to come up the big event.smooth and easy.
Here are the following reasons which I think made the first Electrolux Discover-E Food Festival a success:
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The Food Festival
First, of course, is the food. There were a lot of food kiosk and stalls serving great food.
Moreover, with a theme focusing on Filipino cusine and pinoy specialties, most of the food stalls and exhibitors, even those not necessarily have a pinoy inclination came up with specific pinoy specialties to showcase exclusively during the event only.
Vigan Empanada
Inutak
The Juice Barista & Pedro’s Buko
Choco ATBP. & Mrs. Grahams
Some of which that were substantial are the following: Inutak, Teue Deli, Kesong Puti Tsiskeyk, The Juice Barista, Mrs. Grahams, Choco ATBP, Manongs Bagnet Station, Tiltilan, Vigan Empanada, Pinoysilog, Whisk, Pedro’s Buko, Double Delights, Manila Bake,
My favorites were Inutak, Mrs. Grahams, The Juice Barista, and True Deli‘s Litson baboy Ramo with Sarsa ng Kabote which I had for lunch albeit it costs P270. I think it was my first time to eat baboy ramo. 🙂
Litson Baboy Ramo with Sarsa ng Kabote
True Deli
Tamarind Dressing from Whisk & Localized Premium Chocolates
Greek Yoghurt & Frabelle’s Ocean Fresh
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Chef Bruce Lim and Chef Rosebud Cooking Demos
Chef Bruce Lim and Chef Rosebud each held one or two cooking demos which exhibited great Pinoy cuisines using practical Electrolux appliances in the kitchen.
Chef Bruce Lim
Chef Rosebud
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Partner Brands
Second, there were a lot of partner brands relevant to the food industry. Some of the them include Anolon by Meyer, Chefs Lab, The Orange Project, CIF, and Corelle.
Anolon by Meyer
Dole Philippines
CIF
The Orange Project
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Sagip Kapamilya Kitchen Project
The evemt also showcased the construction of Sagip Kapamilya Kitchen project where Electrolux Philippines donated a kitchen showcase gave the ABS-CBN Foundation a kitchen make-over to give the group voluteers a great kitchen to work on essential to their daily operations.
Electrolux-Sagip Kapamilya Kitchen Project
Ms. Andrea Pionilla, Group Product Manager of Electrolux Philippines, also delivered a speech.
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Contests
There were a number of contests held for the audience and the media during the program proper. Electrolux gave away kitchen goodies and appliances including a pair of Electrolux microwave ovens for the top prize in the on-the-spot cooking contests for the unsuspecting crowd participants.
Winners of the On-The-Spot Cooking Contest: Byahilo and Pinoy Adventursita
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Freebies
Electrolux DiscoverE Activities
More than just giving away lootbags and freebies, exhibitors made sure it was an interacive one where participants were only able to recieve the loots upon completion of the Discover-E passports after completing some easy tasks.
The social media hastags #DiscoverE with the @ElectroluxPH tags were also encouraged from the blogosphere, Twitter world, Facebook, and Instagram.
More Photos Here (to be updated soon)
Electrolux Discover-E Food Festival
Kudos and congratulations to Electrolux Philippines and the organizers of the Electrolux Discover-E Food Festival. I hope there will be another one in 2014! 🙂
