I have attended a number of food bazaars and exposition in the past years but the recent Electrolux Discover-E Food Festival held at the NBC Tent in Taguig last month was exceptionally fun. Beyond just tummy filling, the food festival was also a great event.
Electrolux Discover-E Food Festival @ NBC Tent
What made the Electrolux Discover-E Food Festival a Success
The two-day first Electrolux Discover-E Food Festival held last June 2013 was a resounding success for the brand after being able to come up the big event.smooth and easy.
Here are the following reasons which I think made the first Electrolux Discover-E Food Festival a success:
First, of course, is the food. There were a lot of food kiosk and stalls serving great food.
Moreover, with a theme focusing on Filipino cusine and pinoy specialties, most of the food stalls and exhibitors, even those not necessarily have a pinoy inclination came up with specific pinoy specialties to showcase exclusively during the event only.
Vigan Empanada
Inutak
The Juice Barista & Pedro’s Buko
Choco ATBP. & Mrs. Grahams
Some of which that were substantial are the following: Inutak, Teue Deli, Kesong Puti Tsiskeyk, The Juice Barista, Mrs. Grahams, Choco ATBP, Manongs Bagnet Station, Tiltilan, Vigan Empanada, Pinoysilog, Whisk, Pedro’s Buko, Double Delights, Manila Bake,
My favorites were Inutak, Mrs. Grahams, The Juice Barista, and True Deli‘s Litson baboy Ramo with Sarsa ng Kabote which I had for lunch albeit it costs P270. I think it was my first time to eat baboy ramo. 🙂
Litson Baboy Ramo with Sarsa ng Kabote
True Deli
Tamarind Dressing from Whisk & Localized Premium Chocolates
Greek Yoghurt & Frabelle’s Ocean Fresh
-
Chef Bruce Lim and Chef Rosebud Cooking Demos
Chef Bruce Lim and Chef Rosebud each held one or two cooking demos which exhibited great Pinoy cuisines using practical Electrolux appliances in the kitchen.
Chef Bruce Lim
Chef Rosebud
Second, there were a lot of partner brands relevant to the food industry. Some of the them include Anolon by Meyer, Chefs Lab, The Orange Project, CIF, and Corelle.
Anolon by Meyer
Dole Philippines
CIF
The Orange Project
-
Sagip Kapamilya Kitchen Project
The evemt also showcased the construction of Sagip Kapamilya Kitchen project where Electrolux Philippines donated a kitchen showcase gave the ABS-CBN Foundation a kitchen make-over to give the group voluteers a great kitchen to work on essential to their daily operations.
Electrolux-Sagip Kapamilya Kitchen Project
Ms. Andrea Pionilla, Group Product Manager of Electrolux Philippines, also delivered a speech.
There were a number of contests held for the audience and the media during the program proper. Electrolux gave away kitchen goodies and appliances including a pair of Electrolux microwave ovens for the top prize in the on-the-spot cooking contests for the unsuspecting crowd participants.
Winners of the On-The-Spot Cooking Contest: Byahilo and Pinoy Adventursita
Electrolux DiscoverE Activities
More than just giving away lootbags and freebies, exhibitors made sure it was an interacive one where participants were only able to recieve the loots upon completion of the Discover-E passports after completing some easy tasks.
The social media hastags #DiscoverE with the @ElectroluxPH tags were also encouraged from the blogosphere, Twitter world, Facebook, and Instagram.
More Photos Here (to be updated soon)
Electrolux Discover-E Food Festival
Kudos and congratulations to Electrolux Philippines and the organizers of the Electrolux Discover-E Food Festival. I hope there will be another one in 2014! 🙂
It’s time for Filipino dishes to take centerstage as the Electrolux Discover-E Food Festival weekend happens soon!
Electrolux Discover-E Food Festival
Discover Delicious through a variety of food stalls serving scrumptious Neo-Filipino food! Set to be held at the NBC Tent, Fort Bonifacio in Taguig City, on Saturday, June 15 & 16, 2013, Electrolux wil be hosting cooking demos and a Media Cook Off Challenge, among others.
Celebrity Chef Endorsers Chef Bruce Lim & Chef Rosebud Benitez
Come in as chef-in-the-making or a Filipino food connoisseur where an open functional Electrolux kitchen will give everyone a hands-on kitchen experience. “Consumers will be asked to try out our kitchen display in the Electrolux Mobile Home and cook something with the assistance of our stay-in chef,†explains Andrea Pionilla, Group Product Manager, Electrolux Philippines.
Food Festival Activities
Starting at 11:00 AM, guests and attendees can also enjoy the taste of favorite Filipino flavors from the different food stalls at the venue while Electrolux celebrity endorsers Chef Bruce Lim and Chef Rosebud Benitez lead the cooking demos and workshops. Participants of the Media Cook Off Challenge can also get a chance to win Electrolux kitchen appliances! What do you know, you might even see some range cookers offering double and single ovens.
Up Dharma Down & Baihana
There would also be live entertainment featuring live performances. Prepare to sing and dance with Baihana on June 15 and Up Dharma Down on June 16 as they complement the festive mood of the foodies.
How to Get Your Tickets
One-day entrance tickets costs P50 online (ie: Ensogo) but the 1st 10 NomNom Club readers to comment in the section below gets to join for free. One day Entrance Ticket to the Electrolux DiscoverE Food Festival :
- Access to unique food merchants showcasing Filipino & Neo-Filipino Cuisine.
- Cooking Demos by Chef Bruce Lim & Chef Rosebud Benitez
- Performances from Up Dharma Down &Baihana
- Inter-School Discover-E Cooking Challenge
- Open Kitchen – Cook anything you like, it’s on us
- Chef’s Little Apprentice – Kids learn how to cook from the master Chefs
- Special Promotion on Electrolux Appliances
Discover-E Food Festival Passport
Program Flow
Day 1 – June 15, 2013 Saturday
- 11:00AM – Food Festival Opening with hosts Chico, Delamar& Gino
- 2:00PM – Student Cook-Off Elimination Round
- 6:00PM – Cooking Demo
- 7:00PM – Announcement of Finalist & Raffle
- 8:00PM – Performance from Baihana
Day 2 – June 16, 2013 Saturday
- 10:00AM – Chef’s Little Apprentice
- 12:30PM – Raffle
- 1:00PM – Student Cook-Off –Semi-Finals
- 3:00PM – Cooking Demo
- 4:00PM – Student Cook-Off –Grand Finals
- 7:00PM – Raffle / Games
- 8:00PM – Performance from Up Dharma Down
Electrolux Discover-E Food Festival NBC Tent, 8th avenue corner Katipunan Circle, Bonifacio Global City (across the FORT STRIP, walking distance from ROX,Bonifacio High Street) Website: www.electrolux.com.ph/discover-e Twitter: www.twitter.com/ElectroluxPH
Neo-Filipino Food @ Electrolux Discover-E Food Festival
So save the date and join NomNom Club this foodie weekend at the very first Electrolux Food Festival with a neo-filipino twist and lots of fun surprises!
Undeniably, Filipinos love to eat! Be it in birthday parties, family gatherings, community fiestas, or meeting old friends in a restaurant – they just have to do everything while sharing food!
Electrolux Discover-E Kitchen Campaign
Appreciating this phenomenon positively, Electrolux is embarking on a journey to re-discover our appreciation of Filipino food, culture, and heritage through its #Discover-E kitchen campaign. It will involve a series of activities including the Discover-E Web Series, photo contest, and the Discover-E Food Festival in June.
Discover-E Web Series
The Discover-E Web Series will teach and demonstrate to home cooks easy ways to do Neo-Filipino dishes which they can prepare and enjoy in their own kitchen. Electrolux’s celebrity chefs Chef Bruce Lim and Chef Rosebud Benitez will showcase the delicacies of different regions of the Philippines per episode through these instructional 10-minute YouTube videos. The two chefs will be presenting their own recipes and will teach viewers how to turn ordinary and traditional Filipino dishes to 5-star restaurant dishes www.youtube.com/ElectroluxPH1.
Discover-E Web Series w/ Chef Bruce Lim & Chef Rosebud Benitez
Instagram & Twitter #Discover-E Photo Contest
Calling all food lovers who love taking photos of their even more! You shouldn’t miss out on the chance to win amazing prizes every week by publishing your food photo through Instagram and Twitter with the tags #DiscoverE , @ElectroluxPH , and @NomNomClubcom. The photo should be about a Filipino dish.
Once a week, three entries with the yummiest picture will be awarded free items, gift certificates and Food Passports for Electrolux Discover-E Food Festival! This contest is ongoing until June 30, 2013.
Instant Discovery Photo Contest
Discover-E Food Festival this June
Scheduled for June 15 – 16, 2013, the “Electrolux Discover-E Food Festival” brings together all-time favorite Filipino dishes from all over the Philippines. It will open doors to lets consumers discover Electrolux kitchen appliances through new flavors and tastes.
Celebrating and discovering Filipino cuisine, it will be held at the NBC Tent. They will feature different food vendors selling Filipino food, cooking demos by celebrity chefs, little chef apprentice cooking workshops, cooking challenge for culinary students, live entertainment, raffles, and games.
Electrolux Discover-E Food Festival
“Electrolux has carried out a nationwide initiative designed to promote culinary discovery and enjoyment of Filipino cuisine. Our Discover-E campaign will let consumers discover and do more culinary exploration in their kitchens with the help of Electrolux kitchen appliances,†says Andrea Pionilla, Group Product Manager, Electrolux Philippines.