Chowking Celebrates 25th Year With Internet Community

Lead by president Erwin Elechicon, Chowking recently celebrated its 25th year in the foodservice industry with a familiar vibrant color.

Last week, the Fort Bonifacio branch was immediately filled with bloggers, cosplayers, celebrities, and Chowking’s own Managing Director Edward Arandia and Brand Group Manager Chris Monteron.

The event’s highlight was famous local actor Jericho Rosales who is also their latest endorser for Chowking’s newest product – the  OH!some OH!range Chicken.

As expected, the presence of Jericho brought the house down with cheers and jeers especially from the female admirers. Also known as “Echo“, Jericho is game with almost everything and readily interacted with the crowd without any of the negative superstar complex. Something rare in the entertainment industry. Hats off to Jericho.:)

Now, for the OH!some OH!range Chicken, Chef Rosebud Benitez introduced it as Chowking’s newest serving of crispy chicken with the orange twist.

The OH!some OH!range Chicken rice topping meal was served with chunks of the crispy chicken, rice on the side, an orangy and tangy amber-colored glaze syrup, and some real mandarin orange bits.

The Orange Chicken rice chow meal is priced at P69 while the lauriat with crispy noodles, chicharap, and buchi is P99. The Salo-Salo set for sharing is P125.

The deal looked enticing and Oh!some with its color and real orange bits. It smelled good too. However, the product can still be improved with lesser breadings on the chicken meat and some more orange syrup just like in the product photos.

They also need to work on the consistency of the ‘tenderness’ of the chicken meat. I’m not too sure though if this was just an effect of the cold dishes served that night.

I would  have to say though that the program was fantastic. The party’s level of energy was always high led by Jericho’s oh!some chicken dance. Crowd participation was more than satisfactory. Surely, the videos of the varied chicken dances are now all over the internet and YouTube. 🙂 If the info I got was correct, it was not surprising that I discovered later on that Robbie Carmona, who was also present at the party, organized the oh!some event.

With over 400 branches, Cheers to Chowking‘s 25th year in the food industry! I’m a lauriat suki and the Chowking halo-halo is always a great heat quencher for me especially now that it’s summer.

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