Gatorade & the FIBA Basketball World Cup 2023 Milestones

The FIBA Basketball World Cup 2023 concludes with Europe as the new powerhouse in the biggest sports spectacle anticipated by more than 12,000 fans.

Gatorade, the World’s No. 1 Sports Drink in the World, congratulates Germany for it sweeping campaign, capped off by an 83-77 triumph over Serbia at the finals match.

As the official sports drink of the FIBA Basketball World Cup 2023, Gatorade joins FIBA in bringing the biggest hoop spectacle to life. Hosted in not one but three countries for the first time, the FIBA Basketball World Cup 2023 set multiple milestones – including the most-attended FIBA game held at the Philippine Arena on August 25 with a record-breaking crowd of 38,115. This even surpassed the 32,616 previously set in the 1994 games when Team USA defeated Russia, 137-91, for the gold medal.

Manila co-hosted the event with Okinawa and Jakarta wherein the latter posted a new mark in attendance during the group stage matches – a total of 111,000 spectators from August 25 to September 3 held at the newly built Indonesia Arena Stadium. It was the highest ever achieved in Indonesian basketball, according to Indonesian State-Owned Enterprise Minister Erick Thohir.

Basketball is life for many Filipino fans which is why Gatorade was present both on and off the court. Only the Number 1 Sports Drink can bring fans closer to the action with halftime segments, namely the 3-Point Shootout and the Gatorade No Sugar Fit-O-Meter. Gatorade also surprised fans queuing for snacks outside the court with a Gatorade shooting game and a Gatorade No Sugar bike challenge. For those who couldn’t watch the games in person, Gatorade partnered up with supermarkets, gearing the fans with sports bottle and ticket raffles.

This made for a truly unforgettable basketball experience here in the Philippines, as it brought together fans and supporters from all over the world to our very own homecourt. All teams that qualified to the quarterfinals and the classification stage matches were welcomed by basketball obsessed Filipinos – truly a one-of-a-kind event where world-class basketball talents were on full display. Even after Gilas Pilpinas ended its campaign with a morale-boosting 96-75 triumph over China on September 2, Filipino fans showed tremendous love for the game, played passionately by all teams.

“Even if nobody asked me, but I’m going to say it, I really appreciate it. It was so amazing. So many fans (here) support me,” said Doncic, the star player of the Dallas Mavericks said even after watching his team got beaten by Canada during the quarterfinal match.

Team USA was a treat for the fans, composed by an all-star NBA squad with champion coaches, Steve Kerr and Erik Spoelstra. Notable players included Austin Reaves and Anthony Edwards. NBA stars playing for their home countries, Luka Dončić and Shai Gilgeous-Alexander, were highly anticipated by fans. However, Germany and Serbian players dominated the courts – leading to a European showdown.

Pinoy fans also gave their support to the other teams like Canada led by Dillon Brooks, Serbia bannered by Bogdan Bogdanovic and Germany spearheaded by Dennis Schroder. In between these milestones, world-class performance and sportsmanship were showcased by basketball players and sports enthusiasts – all fueled by Gatorade, the World’s No. 1 Sports Drink.

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