Magnolia Cookie Monster was first released in the market a few months ago together with the Magnolia Ice Cream Best of the Philippines collection. It is endorsed by Philippine teen celebrity Elmo Magalona, son of the late Filipino celebrity rapper and music icon Francis Magalona.
A few months after and with an aggressive marketing, Magnolia, through a media event held at Magnolia Flavor House in the new Robinsons Magnolia mall, announced two new flavors or variants of the Magnolia Cookie Monster in addition to the Choco Classic. The two new flavors are Choco Caramel and Choco Hazelnut. A grand fans day for the  followers of Elmo Magalona was also held afterwards.
Magnolia Cookie Monster,Choco Classic
Magnolia Cookie Monster Choco Caramel and Choco Hazelnut
Yours truly was invited as a blogger to the launch and was able to try the new products.
The packaging design is generally the same as that of the Magnolia Cookie MonsterChoco Classic but in yellow and red colors for the caramel and hazelnut flavors, respectively.
It’s main thrust is its over-indulgence with chocolate having been made with four different kinds of chocolate from coating to filling. The coating would remind you of the classic Pinipig Crunch because of the rice balls in the coating. I’m not sure if they are also rice crispies (pinipig) and they just changed the name for marketing reasons. You may also be briefly reminded of the Magnum craze, only more conservative (thinner coating).
Magnolia Cookie Monster Choco Hazelnut
Moreover, Magnolia Cookie Monster is filled with a fudgy center filling on the inside, surrounded by chocolate ice cream.
As per the taste, I found the caramel variant too sweet and was not even able to finish the whole choco-stick. For an ice cream lover such as I, my friends would be surprised of this rare occurrence.  🙂
Magnolia Cookie Monster Choco Caramel
On the other hand, the Choco Hazelnut (Top Photo) gets the thumbs up for it’s interesting twist on the flavor. It’s not common to find a hazelnut flavor in a choco ice cream bar which retails for only P20. However, the Choco Classic retains it’s top spot on my favorites.
Magnolia Cookie Monster TVC
Tomorrow – October 28, 2012 – the Magnolia Cookie Monster television commercial will be released in major television networks (watch the TVC video in advance here).
Elmo Magalona is still it’s endorser effectively catering to the young market, specially the ladies who usually succumbs to the impulse of buying one of the best comfort food known to man – ice cream. 🙂 And also, the play of words with ‘Elmo‘ and ‘Cookie Monster‘…Sesame Street, anyone?
If you haven’t tried the Magnolia Cookie Monster ice cream bars, you can find them in major supermarkets nationwide specially in Rustans Supermarket, Robinsons Supermarket, and Ministop outlets. Try their new flavors too – the Magnolia Cookie Monster Choco Hazelnut and Choco Caramel and see if my verdicts are right. But of course, don’t miss the Choco Classic which is a NomNomClub.com recommendation for a price-busting P20. Follow Magnolia Ice Cream on Facebook at Best of the Philippines & Magnolia Cookie Monster and Twitter as well at @MagIceCream & @MagCMonster.
Rockeoke Dinner with the Greenwich Barkada and Crispy Chicken
Greenwich Barkada
It was a fun night of music, good food, and bonding. It was my second Rockeoke Night with the Greenwich Barkada a few weeks ago at the Greenwich Katipunan branch in celebration of the successful campaign of the Greenwich Crispy Chicken.
As expected, the program started with hesitant singers who just need some prodding before they gave in. I’m always game for these things but not that night because I think I was about to get the flu. But just  like in high school, we sometimes give in to peer pressure. 🙂 I was actually with my fellow blogger and fiance Marjorie so we gave a duet just like what we did the first time a few months ago, but with a more daring song this time around.
The Greenwich team was also very game as they joined us in taking turns with the microphone. Thanks to “Ang Banda Ngayon” who supported us all through the fun night. The lady DJs also  joined us in the rockeoke.
Greenwich Rockeoke Night @ Katipunan Branch
Congratulations again to Greenwich for their successful Greenwich Crispy Chicken campaign. May Greenwich continue bringing about innovative a great-tasting products for its customers. Check them out at http://www.greenwich.com.ph/ ; Greenwich delivery is 5-5555.
School Spirit Boost with new Jollibee University Floats Flavors
When it comes to displaying school pride, students will go the extra mile to stand out and be creative. This is how Jollibee adds fun to its refreshing twist of the all-new refreshing flavors of Jollibee University Floats.
Jollibee University Floats
DJ Gino Boi
Upon invitation, we had a sort of fun ‘braniac’ trivia game with other blogger teams last week. I was assigned to the green team representing the Green Honeydew Float. The other teams are Blue BerriesFloat, Yellow Pine-Orange, and Red Apple Float. Unfortunately, we lost; nonetheless we had a fun afternoon.
Jollibee Float
The Jollibee University Floats are available for only P28 (regular) or P38 for a giant size. You can also upgrade any regular value meal to Go Float just by adding P21.
As part of its continuous expansion of branches and franchise, Figaro opens yet another branch this time at the Enterprise Building in the Makati Central Business District – Figaro Enterprise.
The launch started with the traditional Catholic blessing  in the morning followed by, of course, a brief food tasting while it’s already open to the public.
Figaro Enterprise Branch Blessing
Figaro Coffee Shop Counter
Figaro Enterprise also serves as the pioneer branch for its updated store interior design incorporating a bar counter and a function table to maximize the space. For the regular Figaro customer, you would also observe that the branch is more lit in contrast to the usual dim setup.
Bar Counter
Figaro Meals
Figaro Pastries & Cakes
Figaro & Starbucks Neighbor
I love the new cushion pillows complimenting the sofa chairs which serves as a good laptop support. I am actually using it while typing this article while inside Figaro Enterprise sipping on a Cappuccino Frost and Smoked Salmon Sandwich.
I asked the franchisee how he considered the competitors literally surrounding the new branch – Starbucks in front, Coffee Republic at the back, Oliver’s Sandwiches across, and Ministop on the side – and he gamely answered that they are all friends.
He was also banking on Figaro’s breakfast, lunch, and dinner meals which differentiates Figaro from the pack.
Figaro Enterprise Crew
Congratulations to the franchisers and new owners of Figaro Enterprise who are a very young group of friends in their 30s. Kudos on your new business!
Although our editor-in-chief has been to previous UTT, Clasrissa and I were first-timers and excited to be “food critics” for a day in the recent Rockwell’s Ultimate Taste Test 2.
The Fruit Garden
Knowing that there would be 40different food stalls to try at the Rockwell Tent, we had to craft a plan so we can try everything just like how our EIC made it in last year’s Ultimate Taste Test. I couldn’t imagine how to go through each and every booth so I told Clariss that we should start with main dishes such as pork, chicken, and other meat down to the desserts and beverages.
Frisch Liquor Ice Cream
We were given a set of food tray, a pen, and a map with a grading sheet with the names of the participating vendors. It’s actually our passport to every food stall. We don’t have to finish all the stalls but it would be an awesome experience if we do!
The Scoring System:
1 – Thanks, but it could be better
2 – It’s Okay
3 – We had a good time!
4 – I love it!
5 – Awesome! I would recommend!
Bayani Brew
The UTT management has made it very comfortable for the “food criticsâ€, there’s enough space, drinking water dispenser and disposable plastic cups.
On my list, I actually had 12 different food stalls with a grade of 5, but will shorten it the Top 10. Let me share our great food finds with a grade of 5 at UTT2.
2. Carlo’s Kitchen
o The crispy, crunchy goodness of Carlos Kitchen pork belly goes very well with a bottle of San Miguel Beer! I got to try it when I visited Mercato Centrale about few months ago. The flavour, which is not too salty, and the crispiness remain the same. Crunchy belly is good for “pulutan†(finger food or appetizer). I almost forgot my favourite Bulacan chicharon!
Carlo’s Kitchen
3. Baked by Anita
o Known for their delicious cupcakes, Baked by Anita surprised us with their newest offering – a flavourful savory pie called the “Wild Mushroom Gruyere & Truffle Oilâ€. The truffle oil made it more appealing to the palate.
Baked by Anita
UTT would not be complete without dessert such as creamy and irresistible ice cream, cakes, pastries and smoothies. Here’s my take on their dessert & beverage section.
4. Blue Togue
o When it comes to desserts, I highly recommend Blue Togue! Initially, I was hesitant to try the cakes and pastries since I had some cheesecake overload the past few days. As of this writing I still have two boxes of Conti’s cakes in my fridge. Nonetheless, their Nutella Mouse Cake looks so divine I can’t resist! And yes, I was bewitched with its moist and creamy chiffon. I highly recommend Blue Togue!
Blue Togue’s Nutella Mouse Cake
5. Matasami Flavoured Shave Ice
o This one is definitely different from other flavoured shave ice I tried in the past. I never thought it would be so smooth, so luscious, so creamy and so delicious! I tried two flavors – the Swiss Cheese and Langka, in favor of the former. The owner was very generous offering us to try other variants but I had to refuse. Perhaps on my next visit, I will try the Hawaiian Shave Ice and their liquor syrups.
o Matasami can be found in: SM Mall of Asia, Robinsons Galleria, Glorietta 4 Cinema Level and soon at Robinsons Magnolia.
Matasami
6. Villa Del Conte
o I’m already familiar with Villa del Conte as boyfie once gave me a box of these luscious, rich, premium chocolates.
Villa Del Conte
7. Saint Alps
o They served us their refreshing Blueberry Double Chocolate which was outstanding!
Saint Alps
8. Bayani Brew
o Bayani brew offers interesting and healthy beverages. I tried their Lemongrass Pandan Iced tea and Purple leaf tea Iced tea. Guess what is a purple leaf tea? It’s actually “talbos ng kamote†(kamote tops)! Interestingly, it doesn’t taste like kamote tops. However, the lemongrass pandan is just like a regular brewed iced tea but I liked it nonetheless! Each bottle costs P35.
Bayani Brew
9. Pinkberry – They served us Coconut Pinkberry and made us choose 3 toppings. It had a good balance of tanginess and sweetness to crave for.  Check out my separate post on Pinkberry.
10. Mochi Sweets
o A soft and not-too-sweet mocha dessert goes well with a cup of hot tea. Since we’re already full, I paired it with Nescafe Dolce Gusto Cappuccino.
Mochi Sweets
With a wide variety of food, I never thought I would be spending almost four hours at UTT2.
Other interesting food items are the Hokey Pokey Ice Cream from New Zealand Natural, Frisch Liquor Ice Cream, Maria’s Ilocos Empanada, Chef Anton, Lulu Belle, & the Plaza.
Bake Buddy
The Plaza
Nutella Rocks
On the other hand, there were two food stalls that I had to visit twice because they run out of food – Chief Wings and Chow Fun. The latter offered us their interesting chocolate butchi.
If it doesn’t ring a bell to you, you might have been too young or were not even born yet in Manila during the 1990’s when the Magnolia Ice Cream parlor was an iconic landmark for families and ice cream lovers. It was the place to be when you talk about banana splits, parfaits, and special ice cream concoctions such as the peach melba sundae.
With the opening of Robinsons’ newest mall – Robinsons Magnolia – in the very same spot where the old Magnolia Ice Cream House once stood, the new Magnolia Ice Cream House was born. The mall itself was named Robninsons Magnolia because of this nostalgic history. It’s now called the Magnolia Flavor House.
New Magnolia Ice Cream House beside Starbucks
The new Magnolia Ice Cream House – the Magnolia Flavor House -Â is located in the garden area right beside a Starbucks coffee shop under construction and not within the mall premises.
They were in dry-run last month when we visited the ice cream parlor but I believe the menu selection now would have increased.
Here are some photos of the new Magnolia Ice Cream House in Robinsons Magnolia at night.
Magnolia Ice Cream House
Magnolia Ice Cream House Menu (they now have more selections)
Robinsons Magnolia Garden
This is a photo of the Magnolia Flavor House from the top during the day.
Magnolia Flavor House by day
Magnolia Flavor House (New Magnolia Ice Cream House)
Robinsons Magnolia Garden
Dona Hemady corner Aurora Boulevard, New Manila, Quezon City
In Rockwell’s Ultimate Taste Test 2011, NomNom was able to conquer 51 food stalls. How many would this year’s count be? On September 15 and 16, test your appetite and set your own records at Rockwell’s 2nd Ultimate Taste Test happening at Rockwell Tent as brought to us by Anton Diaz‘ Our Awesome Planet together with San Miguel Lifestyle Brews and more.
This two-day food tasting event happens from 11 in the morning up until 9 in the evening of both days. Get to taste samplings from over 40 home-based food businesses, concessionaires, and Power Plant mall establishments as they set up shop to have food lovers, connoisseurs, and foodies, become ” food critics for a day.“
Food Rating Activity
Rockwell’s ltimate Taste Test traditional ratings of the food by the visitors within the scale of 1 to 5, with 5 being the highest, will be one of the event’s highlights. The top performing food stalls with the average rating of 3.8 and above, will be specially features in Anton Daiz’s Our Awesome Planet blog in October 2012.
Rockwell’s Ultimate Taste Test 2011 Score Sheet
Purchase Tickets
The ticket rates for the tenth (10th) edition of the Ultimate Taste Test  (UTT) is at P585/person/day or P1,000/person for 2 days. This covers the food taste portions and a bottle of San Miguel Super Dry, Premium All-Malt or Cerveza Negra (age 18 and above).
Buy the tickets from Creative Juice Office (Tel. # 5707827) during office hours or Rockwell Customer Care (Tel. # 8981702) during mall hours . You may also email admin@ultimatetastetest.com for questions and inquiries.
Rockwell’s Ultimate Taste Test 2012
For Interested Food Suppliers
Interested in becoming one of the food suppliers? Email the organizers at admin@ultimatetastetest.com.Â
Buy your tickets now as only 1,000 tickets to be sold are allocated per day. See you at Rockwell’s Ultimate Taste Test 2 in 10 days! 🙂
You must have read my previous blog about Mondo Juice Megamall for you to fully appreciate this post. You can consider this a part two-of-sorts. 🙂
Having an awesome first experience, my fiance and I made sure we’d drop by the second Mondo Juice branch – and that is the one in Robinsons Galleria. And so we did.
It was a bit smaller than the Megamall branch but the interiors played with curves and lines, perhaps to give the small space more fluid and spacious dimensions. Kudos to the designer. The walls were also decorated with principled health statements from Mondo Juice itself such as “Hide and Seek: We don’t play games with your smoothie…” and “Made by Nature: Assemnled by Mondo Juice.”
Mondo Juice Robinsons Galleria
Mondo Juice Galleria
Hide & Seek
Made by Nature
What to Order
Now for the beverage-choosing part, we made sure to order something else from which we have already tried. My Mondo Marjorie chose the Sippin’ Strawberry premium fruit smoothie while I tried something from the “Exotic” fruit smoothies category for the first time – Raspberry Rush.
Mondo Juice Menu
Mondo Juice Menu Board
The Sippin’ Strawberry sticker labels says that it’s a mix of strawberries, mangoes, cranberry juice, and nectar. The solo is priced at P135 while the ‘Mondo’ size is P180.
Mondo Juice Sippin’ Strawberry
My Raspberry Rush is a combination of well, raspberries, strawberries, low-fat yogurt, and cranberry juice. Although the price is more premium at P160 for solo and P220 for mondo, I liked its taste better, perhaps due to the low-fat yogurt which made the juice’ texture slightly thicker but still natural and in good taste.
Mondo Juice Raspberry Rush
To complete our meal, we shared the Beef Pastrami sandwich (P165) which was also our first-time to order. Â Aside from the beef pastrami, it has lettuce, onions, mild cheddar, and honey mustard on a black sesame whole wheat ciabatta. It was one protein-filled sandwich with a healthy bunch of stuff. 🙂
Beef Pastrami
NomNom and the Mondo Juice Advocate
WIped-out Mondo Juice Fruit Juices
I consider this a good closing article to our brief back-to-back Mondo Juice mini-series. It somehow felt complete having visited both the SM Megamall and Robinsons Galleria branches of our newest beverage place of choice that is both healthy and refreshing – Â Mondo Juice!
So called ‘fruit juice bars‘ and ‘smoothie stands‘ have sprouted around the metro in the recent years, trying to ride on the “healthy lifestyle” bandwagon. But only very few can claim to serve an all-natural, real fruit smoothie without added sugar, syrup or sweeteners – that’s Mondo Juice.
Being a ‘Megamall guy,’ I’ve been passing by Mondo Juice in SM Megamall for so long as I can remember. But it was only recently that I actually tried it upon the prodding of my fiance who have tried and blogged about Mondo Juice way back in mid-2011.
Mondo Juice Fruit Smoothie
And so I tried, and regretted it. I regret why it was only now that I gave-in to my fiance’s recommendation to try Mondo Juice. 🙂
We came from a full-house Starbucks shop so I eventually agreed to her suggestion of trying Mondo Juice as I always welcome the thought of trying restaurants I have never been to.
Mondo Juice branch interior
Mondo Juice High-Powered Blenders
My Order #1: Blushing Mango & Turkey Pesto
Mango has always been one of my favorite fruits so I decided to go ‘safe‘ and chose the “Blushing Mango” from the Premium Fruit Smoothiecategory. It costs P135 for the solo size and P180 for the ‘Mondo‘ (big) size.
The other smoothie categories were ‘Homegrown‘, ‘Buzz Smoothies‘, and ‘Exotic‘, among others.
I was also offered add-on options such as yogurt, oatmeal, soy milk, and honey whose prices ranged from Php 15 to Php 35. As much as I would like to have those healthy add-ons, I decided to have the smoothie as it is. I wanted to know how it fares without the extras.
Blushing Mango Smoothie
Hungry as I was, I ordered a Turkey Pesto sandwich to match my smoothie. The smoked turkey breast slices were calling out to me complete with the green peppers and rustic pesto in between two Italian herb Focaccia breads. 🙂
As so it was served.
My Blushing Mango smoothie came in a transparent cup where you can see all the goodness of the fruit and pulp (no rinds/roots), and an informative sticker at the back. Mine turned-out to be a blend of mangoes, respberries, and nectar amounting to 3.5 big servings of fruit hitting upto 140% of my vitamin C need.
I had my first ‘sip‘ and I can almost feel the toxins flushed down. 🙂
Grilled Turkey Pesto Sandwich
Her Order #1: Mango Magic with Ham & Cheese
Not to be outdone, my Mondo Juice advocate and fiance named Marjorie ordered her all-time favorite ‘homegrown‘ fruit smoochie smoothie called Mango Magic(P125 Solo). She partnered it with the traditional – Ham & Egg sandwich.
Based on the back sticker label, the magic in her Mango Magic is a mix of mangoes, nectar, and orange juice with a whooping 161% of vitamin C! It goes further saying “the only thing fresher grows on a tree.” 🙂 With the 1/3 pound of fruit in each Mondo Jucie cup, the recommended five servings of fruit daily has just been met!
And without hesitation, she made her ‘sip‘ and said “ahhh.”
Mango Magic with Ham & Cheese Sandwich
My Order #2: Blueberry Bonanza + Kiwi Fruit & Jello
An hour after, needless to say, we wanted more. Round 2 was imminent.
I then consulted the sales crews and asked which one is their bestseller. The unanimous answer was the “Blueberry Bonanza“! Again from the premium fruit smoothie category, it had the same price as my first one at P135 per ‘solo size‘ order and P180 for the Mondo.
Blueberry Bonanza Smoothie
Mondo Juice Jello
Adventurous as I am, a group of jello encased in interestingly hard plastic containers on the left side of the display piqued my curiosity. I browsed through and selected the Kiwi Fruit & Jello over the Lychee and Mandarin Orange-infused ones.
Kiwi Fruit & Jello
On first ‘sip‘, I already knew why the Blueberry Bonanza is the bestseller. The natural blend of blueberries, mangoes, bananas, and cranberry juice was harmonious. You have to try it for yourself.
The Kiwi fruit & jello was fine with good kiwis and jello fruit juice. It’s something different for a change. I think the kids will love it too. For something healthy, parents out there should seriously consider this as a snack for their kids.
Her Order #2: Proteinzone Super Smoochie Smoothie
From the start, I never doubted she would take seconds for Mondo Juice.
My Mondo Marjorie scanned through the menu board for quite a while similar to how she scans through dresses, gowns, shoes, and bags while shopping in department stores.
I was afraid.
Three mondo minutes after, she finally exclaimed: “I think I will try something different this time!”
I was even more afraid.
Ready to face my fears, I gathered enough courage and asked her straight to the point: “What’s your order as the cashier is waiting?”
She looked at me intensely into the eye and finally said … that she wanted to try the Proteinzone Super Smoothie booster (P145/solo;185 /Mondo). In the same category are the ‘Detox‘ & ‘Power-Up‘ smoothies.
My Mondo Model: Marjorie (with her Proteinzine Smoothie)
Proteinzone Back Sticker Label
Surprisingly, on the other hand, she’s passing up the sandwich and hinted to share with my Kiwi jello instead; which is not a problem of course. 😛
The smoochie smoothie finally came and it turned out to be a concoction of raspberries, bananas, nectar, cranberry juice, a shot of soy protein at 4g and fiber of 2.35g per serving! (I don’t know what’s the standard, but it impressed upon me that it’s much!) 🙂
‘Sip‘!
Completing the menu board of Mondo Juice are fresh pressed juice, hot drinks such as coffee, tea, and chocolate. Other cold drinks include iced coffee, brewed ice tea, and lemonade.
There are even honeyed nuts and mango cashew nuts available by the counter.
Her Proteinzone and Mango Magic!
The Mondo Juice Advocate & NomNom
Undoubtedly, it was a no-fuss afternoon of all-natural fruit smooches smoothies with my fiance at Mondo Juice Megamallwhere we can drink it straight, without the sugar and syrup bait.
So where were the ‘smooches‘ in the story? It went in-between ‘sips‘. 🙂
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