Likas sa pamilyang Pilipino ang palaging magkakasama – sa hapunan, sa pamamasyal, at sa iba’t-iba pang okasyon. “Isang malaki at masayang pamilya,” ika nga.
Max’s Restaurant in Lipa City, Batangas
Ang aking pamilya ay mula Lipa City sa probinsiya ng Batangas. Doon nagkatagpo ang aking mga magulang at doon sila nagsimula ng kanilang pamilya. Subalit ako’y ipinanganak sa Maynila, dito rin ako nag-aral at nagtapos. Sa makatuwid, dito na ako lumaki…malayo sa kanila. Ngunit tuwing may mga okasyon tulad ng kaarawan at Pasko, sinisigurado kong makakauwi ako.
Ngunit may mga panahon talagang mahirap maiwasan tulad ng nakaraang Disyembre kung saan ako’y nagbagong taon sa Bulacan kapiling ang aking kasintahan at ang kanyang pamilya. Ito ay aming napagkasunduan dahil sa Batangas naman kami nag-Pasko, kasama naman ang aking pamilya.
Max’s Restaurant Website & Online Delivery
Ngayong ako’y nagbabalik-tanaw, bigla kong naalala ang Max’s Restaurantat ang kakaibang paraan nila nang pag-order at pag-deliber. Sa pagsipat ng www.maxschicken.com gamit ang iyong kompyuter o telepono na konektdo sa Internet, makikita na isa sa paraan ng pag-order ‘online‘ ay ang ‘Delivery Now‘ o ‘Deliver Later‘ at pwede ko itong ipa-deliber sa iba’t-ibang lugar sa Pilipinas.
Naisip ko na kahit wala ako sa Batangas sa piling ng aking mga magulang, pwede ko itong gamitin na pang-sorpresa sa kanila. Pwede akong magpa-deliber ng ‘sarap-to-the-bones‘ fried chicken, Kare-Kare, Crispy Pata, Pancit Canton, o kahit Sinigang! Kakaiba, hindi ba! Â Para kaming ‘sama-sama kahit malayo!’ 🙂
Max’s Chicken on facebook
Magandang ideya rin ito para sa mga kababayan nating OFWs (Overseas Filipino Workers). Kahit nasaan man sila sa mundo, kahit wala sila dito sa Pilipinas, pwede silang umorder at magbayad gamit ang internet at surpresang darating ang Max’s Chicken sa kaarawan ng kanyang mahal sa buhay o sa pagtatapos ng kanyang anak na parang nandoon din siya sa kasiyahan.
Salo-salo kahit malayo!
Panoorin ninyo ang napakagandang video na ito:
At siyempre, nandiyan parin ang Max’s Delivery hotline 7-9000 para sa regular na pagpapadeliver. Nasasabik na akong subukan ang kakaibang pag-order na ito sa www.maxschicken.com. Sino ba ang may nalalapit na kaarawan? 🙂
No, this is not an advance Valentine’s Day post. It has nothing to do with Valentine’s Day, actually. 🙂 The Bistro Group of restaurants, known for their international and casual dining brands, has just launched their latest campaign called “Taste the Love.”
Taste the Love is not a promo per se, it’s about inviting diners to taste the love behind their every restaurant concept launched. The campaign celebrates a series of milestones for The Bistro Group including:
the opening of 50 restaurants spread across the 12 resto concepts
the appointment of Corporate Chef Josh Boutwood
the launch of its Premiere Card.
BBQ Pork Slider from Village Tavern
The Bistro Group of Restaurants
12 Restaurant Concepts
Modern Shanghai is one of the four freshest name in the group which brings authentic recipes in a homey environment. Village Tavern, Watami, and Ma Maison, completes the group having come from the US and Japan ( for the latter two).
The Bistro Group of restaurants is composed of TGI Friday’s, Italianni’s, Fish & Co., Flapjacks, Pig Out!, Krazy Garlik, The Stock Market, Bulgogi Brothers , and the previously mentioned restaurants.
But within the 1st quarter if 2013, expect the US-based Chuck E. Cheese’s to be the 13th as it opens at the New Glorietta soon.
Village Tavern Bonifacio High Street, Philippines
Apple-Carrot Juice
Chef Josh Boutwood
Chef Josh Boutwood
Together with the arrival of Chef Boutwood is the launch of new dishes as well. Among the favorites in the list are Sesame Teriyaki Chicken Wings, the Fully Loaded Sweet Potato Skins (Village Tavern), and the a la carte Katsu Menu (Ma Maison). NomNom Club‘s favorite is the Black Pizza (black due to the squid ink mixed with the dough), also from Village Tavern.
Penne with Pesto from Italianni’s
The Premiere Card
The Bistro Group Premiere Card will offer multiple discounts up to 40% off the total bill; complimentary appetizers, coffee, and tea; as well as birthday treats for the cardholder.
In addition, for February, The Bistro Group is offering an exclusive deal for Citibank cardholders. From February 4-7, cardholders will receive 50% off food and beverage orders worth at least P2,500, with a discount up to P5,000.
Ms. Lisa Ronquillo
“Taste the Love is not just about food. It’s about the heart and the passion that goes into everything we do, from our concepts to our locations to our service to of course, our food… we allow our customers to taste the love from the moment they get hungry and think about our restaurants to the time they have polished off every bite,” says Lisa Ronquillo, AVP Marketing of The Bistro Group.
‘Taste the Love‘ from all the Bistro Group of Restaurants starting this 2013! I wonder what other upcoming deals, menu items, and treats they will dish out soon?
He’s back home. Coco Martin, although busy taping for his latest and upcoming teleserye at ABS-CBN called “Juan Dela Cruz“, found his way back to a family where he was once a part of – Max’s Restaurant.
Max’s Restaurant Presscon with “Juan Dela Cruz”
Not known to many, Coco Martin once served Max’s Fried Chicken dishes to customers in one of Max’s Restaurant branches, specifically at SM Fairview, back in 2001.
Even before his big break in showbiz, he has been getting cameo roles and modeling stints. While still making ends meet, it all started when he was offered to audition in ABS-CBN with Johnny Manahan through a talent-scout whom he met at Max’s Restaurant. 12 years after, he now serves as the celebrity endorser of the well-loved brand – Max’s Restaurant.
Philippine Celebrity Coco Martin
Since late last year, you would have seen several ‘Coco Martin‘ standees in all Max’s Restaurant branches.
Coco accepting Max’s memorabillas
In a recent press con, it was asked what happens to Piolo Pascual then? After 7 years of being Max’s main celebrity endorser, Piolo remains to be part of the Max’s family. As a Max’s officer mentioned, their endorsers don’t just come and go after a contract, they just “grow their family.” Celebrating their 70th year in two years, who knows, a reunion among Max’s celebrity endorsers might even be possible.
Start of Something New
This is only the start. You might have seen his introductory Max’s TV commercial back in November 2012. This will be followed by a series, the first of which will come out by the end of February or early March of this year. The series focuses on Coco’s relationship with the brand slowly unfolding the ‘connection.’
“Pag dumating ang pinaka-love mo, ang sarap!“, exclaims Coco Martin.
Max’s Chicken – Coco Martin Ad
But more than the ‘yummy‘ smile girls giggle over, you would see through Coco’s words and actions. You can see his sincerity and support for the brand that he knows very well by heart and you will feel his humble spirit in joining back a family he once was with  that is Max’s.
Top Food Blogger Anton Diaz at the Cucina Andare Opening
We often visualize trucksas big nasty vehicles on the road. The nearest I could associate it with food are the fruit-delivery trucks from the provinces or the ones used by caterers and big restaurants.
But the Philippine foodie scene just got better as the group behind Mercato Centrale night market, led by Anton Diaz of Our Awesome Planet and author/celebrity RJ Ledsema, brings the US concept of food trucks to the Philippines. Hence, Cucina Andare was born two nights ago.
Just in time for the hustle and bustle of the Christmas season, the Cucina Andare food truck market is located at the Glorietta Park in front of Greenbelt 3, Landmark, and Makati Shangri-La Hotel. It will be open every Friday, Saturday, and Sunday from 4pm– 3am for the whole of December which started Last December 14, 2012.
It brings together specialty and gourmet food trucks, new and innovative food, drink and pastry vendors from home-based food businesses from around Makati plus some live acoustic performances.
“The food truck is a staple in the American foodie scene…There are now popular gourmet food trucks in San Francisco, New York and Australia, and people follow them wherever they go. We believe it’s about time that food trucks make their debut in the Philippine foodie scene,†shares top food blogger Anton Diaz.
Upper Left: Hungry Rover’s UD Beef Kofta Sliders (Mini Burgers) made of grilled patties, veggies, choice of sauce, and cheese in baked buns with chips on the side. P110
They also launched the Food Truck Association of the Philippines during the opening of the market to encourage more food trucks vendors and related innovative ideas. I think this is the start of a new niche in the Philippine food retail industry.
And what did NomNom Club do there? What else but to eat! And here are our TOP FINDS from the first Philippine food truck market :
Gab Sobrepena’s Shawarma Bros Shawarma Truck
Shawarma Bros
Hungry Rover truck by Romeo, Joseph, and Voltaire
Hungry Rover: Check out their US Beef Tapa Grilled Wraps for P120
QKebab Shawarma Truck by Chef RJ Ungco
QKebab Shawarma Truck by Chef RJ Ungco
Brothers Burger Gourmet Burger Truck
Brothers Burger Gourmet Burger Truck
Bundaberg Ginger Beer
Bundaberg Ginger Beer & Other Variants
GuacTruck Taco Truck – a partnership with the Big Chill
GuacTruck Taco Truck – a partnership with the Big Chill (lower right)
MioGelati Gelato Truck
MioGelati Gelato Truck
Best Food Truck
Since the new food truck market is so eye-catching, we can’t help but compare and judge them.  The best-tasting food for the night came from Shawarma Bros courtesy of the Beef Shawarma plate while the Best Food Truck Design goes to QKebab Shawarma & Shawarma  Bros.
QKebab Shawarma Truck
Beef Shawarma Plate by Shawarma Bros
On the other hand, the Best Food Truck Experience belongs to the Hungry Rover truck which even have a dining area inside the truck (good for about 8 people.) for the complete food truck experience.
Hungry Rover Truck
Other food establishments who participated in the food truck market include Mexicombi, Chicken Waffle Haus, Taclings, Top Dog  Best Hotdogs on the World, Cakes by K, Carlo’s Kitchen, Petra & Pilar, the Spanish Club, and Chef Resty’s Roast Beef Carving Station, among others.
B. Wings creates a unique mix of buffalo wing variants
Taclings’ small malunggay tacos for about P120 a dozen
Cucina Andare Food Truck Market
Know more about Cucina Andare Food Truck Market via www.facebook.com /CucinaAndare and @CucinaAndare on Twitter. Contact them at admin@CucinaAndare.com or 09178401152. See you there again next Friday!
We have recently visited the Pinoy MasterChefhouse which serves as the temporary home of the Top 14 Cooks of the first ABS-CBN kusinaserye.
Myra – Chef Accountant of Muntinlupa
We also got to know the Top 14 cooks in a personal level in the same visit. But NomNom Club got extra close to some of them and even tasted their dishes. Here are six of them up close.
The Ladies
Ivory – the Bubbly Cook
We first met Myra. She is an employee by day and wife & mom by night. The Chef Accountant of Muntinlupafirst worked her way around the kitchen when she was still little. Her forte are home-cooked meals as she now cooks for her family of two.
With her in the room is Ivory. As a nurse, her parents initially wanted her to become a doctor bur her love for cooking made her pursue her culinary passion. Aside from that, she loves to eat, as she herself claims.
In contrast to other cooks and chef who prefers not to fully consume what they have cooked and leave it to guests, she likes eating what she has prepared. Her bubbly character will also help you enjoy your meal.
Myra has prepared a black and white chocolate crepe which served as a complementary dessert to the Italian-inspired potato-based masterpiece by Ivory. As much as Myra’s crepe was ok, Ivory’s dish was outstanding.
Myra’s Crepe & Ivory’s Potato Entree
Mac – the Kitchen Mac-Kulit of Tarlac
The Gentlemen
A former seaman, the Kitchen Mac-Kulit of Tarlac seem to be the jolliest of them all. I wasn’t initially sure if this is to compensate for his broken marriage, but I think Macis naturally a happy person.
Ronnel – Boy Labong of Pampanga
Our second male cook is Ronnel. He is your typical husband from the province of Pampanga who is not surprisingly good in cooking and cooks over an open fire using twigs.
Known as the Boy Labong of Pampanga, he is the reserved type but have the looks for showbiz.
Tolits – Chief Cook of Police
Sorsogon’s Chief Cook of Police, Tolits, wanted to take up Fine Arts in college but was not able to because his family couldn’t afford it, and it was only in cooking where he was able express his passion for art.
He eventually joined the police force while being in charge of cooking tasks at home for his family as it was not the forte of his wife.
Ronnel prepared a very good tasting sisig which he claims to have prepared in the traditional way, Kapampangan style. Tolits served us a simple but also good-tasting shredded meat on bread. Mac, surprisingly and out-of-character, crafted a leche flan.
Ronnel’s Sisig (left) & Mac’s Leche Flan (right); Tolit’s Dish is Top Photo
Cons – Kitchen Siren of San Juan
The light-hearted conversation led us to Mac’s love-interest among the Pinoy MasterChef Top 14. He confessed his childish attraction to Cons. This led our group of media to interview Cons on our way downstairs.
Known as the Kitchen Siren of San Juan, Cons once auditioned in Pinoy Dream Academy to become a recording artist. A disease, however, temporarily damaged her voice and deterred her from reaching her dreams. This set off her love affair with cooking and has since then vowed to master cooking.
However, she cleared that Mac is just a friend.
Who do you think will be crowned as the first Pinoy MasterChef and will win the P1 million grand prize? Who will stand out?
Filipinos continue to be innovative in their Christmas celebrations with or without a big budget as long a they have fun during the Christmas party. Just like Greenwich, the country’s leading pizza chain, they recently threw a fun-filled bash for those who contributed to the brand’s success.
Anne Curtis & Kelly Misa
The Greenwich Barkada, composed of officers from Greenwich and celebrity endorsers filled up the stage of a Makati Shangri-La ballroom in front of the media and their friends. Joining in the fun were the Pizza Gang composed of Vince Canizares, Mika Lagdameo, and Lloyd Zaragoza. The Greenwich pasta girlsAnne Curtis, Solenn Heussaff and Kelly Misa also brought Christmas cheers through a song.
Cookie Cabrera of Greenwich (right)
The Greenwich Barkada entertained the guests with their rendition of popular Christmas tunes. They also shared their fun moments with their Greenwich family and gamely answered questions from the members of the media. Rockeoke session with the guests kept the night alive.
“This Christmas get-together is our way of showing our heartfelt gratitude to our friends from the press. They play an important role in helping us get our messages and stories across our market and in making the Filipinos aware of our latest offerings,†said Cookie Cabrera, Greenwich PR and Corporate Affairs Manager.
The Greenwich Barkada & The Pasta Girls
@ Makati Shang-ri La
Greenwich Special Overload Pizza – 15in Party Pizza
The star of the night though is Greenwich’s latest Christmas offering- Greenwich Special Overload Pizza15in Party Pizza fit for Christmas parties. The highlighted flavour Greenwich Special Overload Pizza has 13 premium toppings. The party pizza has 16 square cut slices and more of the overloaded toppings making Greenwich truly the Favorite ng barkada.
Greenwich 15-inch Party Pizza (Greenwich Special Overload Pizza)
I think the new Greenwich 15-inch Party Pizza is a good additional idea for our upcoming Christmas parties. Of course, I’m ordering my favorite Greenwich Special Overload Pizza flavor.
KFC is challenging its customers in the Philippines to MAN UP and eat big with its newest product – the KFC Double Decker.
KFC Market!Market!
I myself  just had a spa session over the long weekend at Neo Day Spa in BGC, Taguig. After which I headed straight to KFC MarketMarket branch and enjoyed an order of KFC Double Decker Man-Sized sandwich and an original singles meal with rice.
With two big Original Recipe Chicken fillets, bacon strips, sliced cheese, fresh lettuce & creamy mayo, sandwiched in between Kaiser buns, having a 10th of a bite of the KFC Double Decker is already a mouthful.
KFC Double Decker
It is the newest addition to KFC’s Man-Sized Meals – BIG meals for men with BIG appetites, and ladies too, if you want! It is now available in all KFC branches nationwide for P 145 for ala carte and P 175 as a combo meal with fries and drink. The rest of the Man-Sized Meals are also available as follows:
Double Decker Fully Loaded Meal = P 215
Classic Fully Loaded Meal = P 146
Supreme Bowl Combo Meal = P 100
Original Recipe Sandwich Combo Meal = P 136
Zinger Combo Meal = P 136
Man-Sized Meals & Sandwiches
Man Up Mondays Challenge
Double Decker: Man-Sized Sandwich
In line with the launch of the Double Decker and the rest of the Man-Sized Meals, KFC now challenges everyone to dress up and ‘Man Up‘ for a series of ‘Man Up Mondays‘!
Go to any KFC branch wearing white pants today – December 3, 2012 – and get P 25 off from any one of the Man-Sized Meals!
If you missed this today and last week with floral shirts, you still have a chance for the next two weeks through the following:
• December 10, 2012: Pink Shirt
• December 17, 2012: Wildcard
Late morning shows of ABS-CBN currently lines up Kris TV, Please Be Careful with My Heart, and Showtime. Starting today – November 12 – a new ingredient will be added with the first kusina-serye MasterChef Pinoy Edition.
MasterChef Grocery / Sari-sari Store/ Stock Room
The MasterChef Pinoy Edition will be hosted Ms. Judy Ann Santos-Agoncillo, Chefs Fernando “Ferns†Aracama, Chef Rolando “Lau†Laudico, and Chef JP “Jayps†Anglo who are reprising their roles as host and judges from the previous Junior MasterChef Pinoy Edition.
The newest version of the popular cooking reality show will give ordinary people from different generations, places, and economic backgrounds a chance to showcase their cooking prowess and overcome life’s challenges to reach their dreams.
Now, here are the 7 ingredients to watch-out for in the new MasterChef Pinoy Edition:
1) Judy Ann Santos
Undeniably, teleserye queen Judy Ann Santos-Agoncillo (top photo) is the key ingredient on making this show a success. From the trailer that I saw in the recent presscon, Judy Ann’s hosting style and her capability to relate to the lives of the MasterChef aspirants brought about what the show intended to.
Kusina-Serye
2) Kusina-Serye Twist
One major factor local cooking-show followers would notice with the Pinoy MasterChef show is the heightened focus on the personal lives and emotional relationships of the cooking aspirants.
Yes, it is a deviation from the usual franchise format of the MasterChef you see in cable. Hence, it was also placed in the time slot just before lunch mainly to target the home-based mother and female audience. So don’t be surprised if you see them crying while cooking.
As much as it was a surprise to me, I think this is ABS-CBN’s way of making it suit more to the Filipino taste by touching their hearts at the same time appealing to the palate.
3) Expert Chefs
Chef Judges Chefs Fernando “Ferns†Aracama, Chef Rolando “Lau†Laudico, and Chef JP “Jayps†Anglo
Having proven themselves that they can also do wonders beyond the kitchen and into the tube, Chef Fernando “Ferns†Aracama, Chef Rolando “Lau†Laudico, and Chef JP “Jayps†Anglo are are back!
Unmistakably, they lend the expertise on the show’s main subject of cooking as they sample and critique the dishes.
Mystery Box
4) Fierce Competition
They ain’t kids anymore. Considering the adult participants, the chef judges said they will now be tougher with their judgement and straight to the point in their comments.
The screening of MasterChef hopefuls is expected to be filled with thrill and drama as Judy Ann, Chef Ferns Aracama, Chef Lau, and Chef Jayps will be more stringent and honest with higher expectations. They also expect the chef amateurs to reason out or defend their dishes.
“The challenges will definitely be harder. We will be more blunt in giving comments. To be a good chef, one needs to endure all the hardships.†says Juday.
5) P1 million
The emerging winner who will be able to prove himself or herself in the kitchen will become the very first Pinoy MasterChef and take home P1 million.
MasterChef Pinoy Edition Kitchen Studio
6) Reality Show
Reality Show
More than being a cooking show, MasterChef Pinoy Edition will give viewers a taste of ‘reality’ by housing the finalists under one roof. With a hint of ‘Pinoy Big Brother,’ the aspiring cooks will will have to blend with others, foster new bonds and conflicts, and experience success and defeat with each other.
Moreover, there will be a showcase of easy-to-prepare Filipino recipes, cooking demos, and home management and health tips.
7) MasterChef Saturdish Edition
Watch out for Melai Cantiveros and Pinoy Big Brother Teen Edition 4 housemates Joj and JaiAgpangan on MasterChef Saturdish Edition as they embark on fun food adventures.
Join them as they discover and whip up extraordinary dishes as well as give out cooking tips and trivia.
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