When there’s too much competition in a particular product brand category, two major factors are key to make you rise above the rest – a real good marketing strategy, and product quality.

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Fruits from Dizon Farms

The Philippines has seen a tremendous increase in being health conscious in the past decade. From simple diet habits to flourishing running events, we can truly say that the Filipino is more health-conscious nowadays.

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Magnolia Town Center

The Magnolia Residences City Food Picks is a foodie tour at the nearby Robinsons Magnolia Mall that highlights urban comforts amidst a variety of food picks and shops.

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Happy New Year everyone! We’re starting the year with a bang and a fight! A Boodle fight that is!

Panlasang Pinoy Boodle Feast

Honestly, the idea of a Boodle Feast was foreign to me. So when Blackbeard’s Seafood Island invited NomNom Club for their Robinsons Magnolia Mall opening launch weeks ago, the curious cat in me immediately said ‘yes‘.

On it’s 8th year in the restaurant industry, Blackbeard’s Seafood Island (BSI) is staying true and strong to what they are known for – the Boodle Feast. It was a first for me to try on a Boodle Feast. It is characterized by eating directly from one big banana leaf with boodle trays where the food is served with minimal utensils because you are expected to eat with your bare hands. Although I was a bit late for the gathering, I took on the Boodle food gracefully and ate slowly while trying on the different kinds of seafood in the Boodle set. Although I have yet to be acquainted more with the practice, the food was satisfactory.

Blackbeard’s Seafood Island

Boodle Feasts Sets

I also came to know that there are actually 15 boodle feasts sets to choose from. The servings can either be for a SMALL group of 3-4 persons or the BIG one for a family of 5 to 6 hungry individuals. The 15 Boodle Feast sets are:

• Magellan’s Landing (P965/P1250) – with danggit chips, kinilaw na tanigue, grilled tilapia, grilled squid, grilled shrimp, steamed crabs, chicken inasal, grilled talong and bagoong rice.
• Panlasang Pinoy (P875/P1365) – Hipon sa aligue, Sinuglaw, Ginataang Alimango, Adobong Manok, Kare-kareng gulay, ensalatang lato with crispy dilis and plain rice.
  

  Boodle Feast Set

• Fiesta Bicolandia (P765/P1150) – Halaan sa buco, pork BBQ, Ensaladang talong, Bicol express, Ginataang Alimango, Laing, Grilled Tilapia with Bagoong Rice.
• Tali Beach (P965/P1299) – grilled chicken, inasal, BBQ, steamed white shrimps, grilled tilapia, grilled tahong, crabs, grilled squid, grilled tomatoes, lato, mangoes, watermelon with steamed rice.
  

  Tali Beach Boodle Set

• Palawan Shores (P785/P1150) – grilled shrimps, tahong, halaan, squid, tilapia, steamed crabs, grilled corn, lato, sauteed Kangkong sa bagoong with clams and rice.
  

  Magellan’s Landing

Other boodle feasts are Dagupan’s Pride, Dapitan’s Pride (I am Ninoy), Boracay’s Feast, Mt. Apo, Davao Gulf, Chang’s China Chow, Vigan, Kanyaman, Shabu Shabu (Grand Binalot) and Luau.

15 Boodle Feast Sets

Fried Ice Cream Dessert!

If you haven’t tried a Boodle Feast yet, try one soon at Blackbeard’s Seafood Island and eat to your heart’s content without the fuss of your usual dining wares and utensils. And of course, it is best consumed with your whole family or group of friends.

Magnolia Cookie Monster was first released in the market a few months ago together with the Magnolia Ice Cream Best of the Philippines collection. It is endorsed by Philippine teen celebrity Elmo Magalona, son of the late Filipino celebrity rapper and music icon Francis Magalona.

A few months after and with an aggressive marketing, Magnolia, through a media event held at Magnolia Flavor House in the new Robinsons Magnolia mall, announced two new flavors or variants of the Magnolia Cookie Monster in addition to the Choco Classic. The two new flavors are Choco Caramel and Choco Hazelnut. A grand fans day for the  followers of Elmo Magalona was also held afterwards.

Magnolia Cookie Monster,Choco Classic

Magnolia Cookie Monster Choco Caramel and Choco Hazelnut

Yours truly was invited as a blogger to the launch and was able to try the new products.

The packaging design is generally the same as that of the Magnolia Cookie Monster Choco Classic but in yellow and red colors for the caramel and hazelnut flavors, respectively.

It’s main thrust is its over-indulgence with chocolate having been made with four different kinds of chocolate from coating to filling. The coating would remind you of the classic Pinipig Crunch because of the rice balls in the coating. I’m not sure if they are also rice crispies (pinipig) and they just changed the name for marketing reasons. You may also be briefly reminded of the Magnum craze, only more conservative (thinner coating).

Magnolia Cookie Monster Choco Hazelnut

Moreover, Magnolia Cookie Monster is filled with a fudgy center filling on the inside, surrounded by chocolate ice cream.

As per the taste, I found the caramel variant too sweet and was not even able to finish the whole choco-stick. For an ice cream lover such as I, my friends would be surprised of this rare occurrence.  🙂

Magnolia Cookie Monster Choco Caramel

On the other hand, the Choco Hazelnut (Top Photo) gets the thumbs up for it’s interesting twist on the flavor. It’s not common to find a hazelnut flavor in a choco ice cream bar which retails for only P20. However, the Choco Classic retains it’s top spot on my favorites.

Magnolia Cookie Monster TVC

Tomorrow – October 28, 2012 – the Magnolia Cookie Monster television commercial will be released in major television networks (watch the TVC video in advance here).

Elmo Magalona is still it’s endorser effectively catering to the young market, specially the ladies who usually succumbs to the impulse of buying one of the best comfort food known to man – ice cream. 🙂 And also, the play of words with ‘Elmo‘ and ‘Cookie Monster‘…Sesame Street, anyone?

If you haven’t tried the Magnolia Cookie Monster ice cream bars, you can find them in major supermarkets nationwide specially in Rustans Supermarket, Robinsons Supermarket, and Ministop outlets. Try their new flavors too – the Magnolia Cookie Monster Choco Hazelnut and Choco Caramel and see if my verdicts are right. But of course, don’t miss the Choco Classic which is a NomNomClub.com recommendation for a price-busting P20. Follow Magnolia Ice Cream on Facebook at Best of the Philippines & Magnolia Cookie Monster and Twitter as well at @MagIceCream & @MagCMonster.

Magnolia Flavor House on Dry-Run (Augugst 2012)

Do you still remember the Magnolia Ice Cream House along Aurora Boulevard?

If it doesn’t ring a bell to you, you might have been too young or were not even born yet in Manila during the 1990’s when the Magnolia Ice Cream parlor was an iconic landmark for families and ice cream lovers. It was the place to be when you talk about banana splits, parfaits, and special ice cream concoctions such as the peach melba sundae.

With the opening of Robinsons’ newest mall – Robinsons Magnolia – in the very same spot where the old Magnolia Ice Cream House once stood, the new Magnolia Ice Cream House was born. The mall itself was named Robninsons Magnolia because of this nostalgic history. It’s now called the Magnolia Flavor House.

New Magnolia Ice Cream House beside Starbucks

The new Magnolia Ice Cream House – the Magnolia Flavor House -  is located in the garden area right beside a Starbucks coffee shop under construction and not within the mall premises.

They were in dry-run last month when we visited the ice cream parlor but I believe the menu selection now would have increased.

Here are some photos of the new Magnolia Ice Cream House in Robinsons Magnolia at night.

Magnolia Ice Cream House

Magnolia Ice Cream House Menu (they now have more selections)

Robinsons Magnolia Garden

This is a photo of the Magnolia Flavor House from the top during the day.

Magnolia Flavor House by day

Magnolia Flavor House (New Magnolia Ice Cream House)
Robinsons Magnolia Garden
Dona Hemady corner Aurora Boulevard, New Manila, Quezon City

We were busy that night with the Samsung Concept Store launch in Robinsons Magnolia so I was not able to dine in. But I’ll make sure to drop by Magnolia Flavor House again, the new Magnolia Ice Cream House, very soon. 🙂