Entries Tagged 'Promos / Events' ↓

Come June 12, 2010, pinoy coffee Blend 45 raises a steaming coffee cup to toast with Filipinos in celebration of the historic Philippine Independence Day.

In honor of this occasion, the Kapeng Pinoy na Pinoy joins the nation’s annual flag-raising commemoration to be held in the Aguinaldo Shrine in Kawit, Cavite where the Philippine Flag was first waved.

For 45 years, Blend 45 has witnessed how Philippine history and culture developed into its rich, colorful heritage being the first locally manufactured coffee in the country tracing its roots to the 1960s. From the time when Pinoy talents conquered Broadway, beauty pageant scenes, sports, and music.

Philippine Flag (Philippine Independence Day)

Until today, Filipinos continue to love a cup of coffee, from waking up in the cool mornings with the family to having a nice long conversation with friends. This proud-to-be Pinoy Philippine coffee promises to keep warming the hearts of everyone through the comfort of a steaming coffee cup and continue to produce quality coffee blends available in leading stores and groceries nationwide.

Join the rest of the nation in celebrating a Pinoy pride-filled Philippine Independence Day!

Well, not actually “with” celebrity/actor John Lloyd Cruz.

John lloyd Cruz with Magic

It just so happened that John Lloyd Cruz is the latest main man endorser of Jack n’ Jill Magic. Being one of the country’s biggest food manufacturers, Universal Robina Corporation (URC) chose John Lloyd Cruz based on his background and credibility as an endorser.

“For me, magic is something that has no formula, something you just cannot create,” John Lloyd shares. “What I’ve achieved in the business is no joke. But it couldn’t have been all hard work and talent. There has to be some kind of magic that made things work out.”

Jack 'n Jill Magic - John Lloyd Presscon

They also appreciated John lloyd’s versatility as an actor which is comparable to Magic’s varied product lines of biscuits and snacks composed of six varieties namely:  Magic Flakes (Onion Chives, Cheese and Chocolate), Magic Thins, Magic Coated, Magic Creams, Magic Roundwich, and Magic Chips.

“There is truly more to him than being a dynamic actor. It’s like he works a kind of magic on and off screen to make life more exciting, and that is what our product is all about—living a life filled with fun, excitement and spontaneity, ” said Teree Eugenio, VP for URC Snackfoods 2, at the recently held press launch for Jack ‘n Jill Magic at Bar One in Crowne Plaza, Ortigas

John Lloyd Cruz thinking of Nomnoming

Walnut Cake w/ Magic

While the press conference was made enjoyable by the comic performances of Silly People’s Improv Theater or SPIT. Everyone had a hearty lunch where some of the food were made from Magic flakes and creams.

Allow me to share the photos with you:

Chocolate Mousee Magic Roundwich

The first (topmost photo)  is the Walnut Cake with Magic Chocolate Coated Crumble.(left photo) This is the best dessert in the table

The second is Chocolate Mousse with Magic Creams Roundwich Choc-o-licious. (right photo)

And finally, Fish Fillet in Magic Flakes Savory Cracker Dust sauce and Brasied Vegetable Chinese Style. (photo below)

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Magic Variants

One main dish and two desserts, these three are just some of the creative ways you can prepare your Magic flakes or creams; beside John Lloyd Cruz or otherwise. 🙂

*URC are also the manufacturers of C2 and Yin Yang CoolingTea.

Imagine how it would be like to have Iron Chef, American Idol, and Survivor rolled into one cooking competition? That is how this year’s SM Super Chefs will be.

SM Hypermarket recently launched its latest edition of the Super Chef series by turning it into a reality show where participants can create their own versions of Adobo, Kaldereta or Menudo to be submitted with a proof of purchase in appointed Hypermarket branches.

SM Super Chefs 2010

Are you a housewife, a culinary school owner, a carinderia cook, or a food blogger like me? It doesn’t matter because Super Chefs is open to anyone who can cook, be they students or professional chefs.

The competition is divided into three stages: the audition, elimination, and grand finals.
The Super Chefs grand finals will be aired on the Asian Food Channel and hosted by Chef Tristan Encarnacion.

To get qualified for the audition round, interested participants just need to present a P1,000 single or accumulated purchase from any SM Hypermarket inclusive of the sponsors’ product together with your cooked dish on the submission day. Throughout the competition, their creations will be judged by celebrities Winnie Cordero and the country’s top chefs like Reggie Aspiras, among others.

The SM Hypermarket Super Chefs Grand Winner will take home a kitchen showcase worth P100,000 and go on a 4-day all-expense-paid trip to Singapore for a culinary training. Runner-ups will also win a P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

The contest runs from May to July 2010. For details, visit any SM Hypermarket branch, log on to www.smhypermarket.com, or like Super Chefs on Facebook.

Super Chef Complete Contest Mechanics:

1.Contest is open to all cooking enthusiasts.
2.To join, just present a P1,000 single or accumulated purchase from SM Hypermarket, inclusive of at least one product from the following sponsors:
3.The contest is composed of 3 stages: audition, elimination and finals.
4.Criteria for judging:

• 50% Taste
• 25% Originality
• 15% Plating/Presentation
• 10% Affordability

Audition Stage

•Create your own version of Adobo, Kaldereta or Menudo and submit the finished product with proof of purchase at the appointed Hypermarket branch (see schedule below. You may submit as many dishes and join in any branch.

Submissions will be accepted from 2 pm to 4 pm.
DISH TO SUBMIT: ADOBO
June 15 – Centris Station, Valenzuela
June 18 -  Marilao Molino, Sucat, MOA

DISH TO SUBMIT : KALDERETA
June 16 – Bicutan, Pasig, Clark
June 19 – Novaliches, Mandaluyong
June 30 – Makati, North Harbour

DISH TO SUBMIT : MENUDO
June 17 РNorth EDSA, Las Pi̱as, Taytay
June 23 – Muntinlupa, Rosales, Baliwag
June 25 – Fairview

•Three (3) winners from each branch will be chosen (or a total of 60 winners) who will qualify to the next round.

SM SuperChefs Cooking Competition

ELIMINATION ROUND

•The 60 winners will be clustered into 3 branch locations and will be competing in a live cook-off at SM Hypermarket
•Contestants will be given 45 minutes and a P250 budget to shop for ingredients and prepare a dish using a secret ingredient which will be revealed on contest day.
•Four (4) winners from each cluster (or a total of 12 contestants) qualify for the Finals.

FINALS

•In the grand finals, contestants will be grouped into teams of 3.  They will go through four (4) rounds,  each preparing “themed” dishes (themes will be revealed on contest date) good for 6 persons.
•Contestants will be eliminated as each round progresses until only two (2) are left.  They will then face off for the grand prize.
•The Finals will be aired over the Asian Food Channel (AFC) and will be hosted by Chef Tristan Encarnacion.
• Super Chefs 2010 winner will receive aP100,000 kitchen showcase and a 4-day, all-expense-paid trip to Singapore for Unilever Cuisine Training.

Join SM Super Chefs 2010!

Yummy Magazine May Issue

Aside from regularly checking out www.yummy.ph, this month’s Yummy Magazine issue is one of my favorite as it featured “easy to cook” dishes.

Lazy as I am, I found a truly easy one in the “Quick and Easy” section – Tinapa Rice with Salted Eggs and Tomatoes. I thought this would be a good one for my entry in their bloggers’ contest as well. I had one problem though, we don’t have tinapa (smoked fish) at home.

It was for Sunday dinner and I don’t have time to buy so I was forced to look for a substitute. I came up with a great idea for a substitute, Bangus – Fried Bangus!

I also consulted some friends online (specifically in social networking site Plurk) and they approved of my tinapa substitute. 🙂

Online Consultation for a Good Tinapa Substitute

And so it was. 🙂

Bangus Rice with Salted Egg and Tomatoes Ingredients

Here are the ingredients I used as patterned from the Yummy Magazine: (for one preparation)

• Half Bangus Fish
• Cooking Oil
• Some Garlic, peeled and minced
• 1 Cup of white rice
• pinch of salt
• minute dash of pepper
• 1 red egg, peeled and sliced into eights
• 1 tomato, sliced into six

Procedure:

1. Debone the Bangus and fry. Flake afterwards
2. In a large wok, heat the oil and fry the garlic until lightly browned. Add the cooked rice, salt, and pepper and stir together.
3. Add and mix the flaked bangus strips and stir well. Remove from the heat.
4. To serve, pour the rice into a serving bowl and top with salted eggs and tomatoes

Fry the Bangus and Flake After

Heat the Oil, Fry the Garlic

Add the cooked rice, salt, and pepper and stir together.

Thankfully, my cooking escapade was a success! My Tinapa Bangus Rice with Salted Eggs and Tomatoes tasted great (if not better than with tinapa). :)  And that concludes My SundayYummy Adventure!

My Hardwork: Bangus Rice with Salted Egg and Garlic

Top View of My Delicious Bangus Rice on our kitchen table

Also, do check out Yummy’s Facebook and Twitter accounts:  facebook.com/yummymagazine and twitter.com/yummyph

My Bangus Rice with Salted Eggs and Tomatoes and the Tinapa Rice with Salted Eggs and Tomatoes from the Magazine looks the similar isn’t it? 🙂

Yummy

Early this month, Yummy launched a blog contest for food bloggers where they would be giving to life to any of the recipes published in this month’s issue.

Yummy Magazine released the following mechanics:

* Each blogger is invited to try any of the recipes featured in Yummy’s May issue and blog about it. Attach the cover photo of the recipe at the end of the entry.

Yummy May 2010 Issue

* They should share what made them choose the recipe they are blogging about and how the experience was. Photos are highly encouraged.

* Each entry must have the following:
(1.) Cover image (May issue)
(2.)mention of www.yummy.ph
(3.)Mention Yummy’s Twitter and Facebook accounts (facebook.com/yummymagazine and twitter.com/yummyph)

* A contestant may submit up to 3 entries each

* They should email their entries (blog entry URL only) with the subject line My Yummy Adventure to fran.haw<at>summitmedia.com.ph or georgia.delosreyes<at>summitmedia.com.ph

* The winning entry will win a 6 months subscription of Yummy Magazine plus Php2,000 worth of Mr.Jones‘s Gift Certificate!

Yummy Magazine Blogger Contest

The Yummy Blogger’s contest is ongoing until May 31, 2010.

The online community is abuzz since yesterday about the said fastfood chain cameo appearance of Jollibee in the latest episode of the American hit TV series Glee.

===================================

May 19, 2010 – 1pm UPDATE

The video of Jollibee appearing in Glee is now out proving the authenticity of the photo above. Apparently, it appeared much more than once. 🙂

Here is the embedded video from Yahoo Video

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Jollibee is considered to be the biggest fast food chain in the country. It has also branches / stores in other countries including the United States of America which makes the cameo appearance not impossible.

I checked out the sources of the photo and it led me to this (with a more specific post here) and this.

Aside from the question of  the photo’s original source, its authenticity is more important. As this blog pointed out:

“But is this for real?” – quoted from Technogra.ph

If it is, it can be an effective viral marketing strategy for Jollibee (like what’s happening now) especially that the said American TV series Glee is a big hit nowadays to the younger generation both locally in the Philippines and abroad.

On a completely off-topic side note (except that the two mentioned fast food chains are industry competitiors), NomNomClub has a new McDonald‘s ad on the header and below this article. Feel free to check it out especially if you are a CATS musical fan looking forward to watch the Cats Now and Forever Musical here in the Philippines. 🙂

*Photo used with credits to and sourced from http://inothernews.tumblr.com/

So how about you, what do you think? Is this screen shot of  Jollibee in Glee TV series that is currently circulating around the web for real?

ManilaQ's Corned Beef Pansigang

The Ultimate Taste Test 4.0 was concluded a  few hours ago – May 14 – at the NBC Tent in Fort Bonifacio, Taguig.

I’m usually slow in publishing my stories taking a few days or more. So, I’m first releasing some of the photos I took earlier in the Ultimate Taste Test 4.0 foodie event organized by Anton Diaz of Our Awesome Planet and hosted by foodies Ivan Man Dy and Spanky Enriquez.

Marty's Baconette Strips Snack (chichirya)

A lot happened and so much food consumed within the three solid hours of food tasting by more than 1000 foodies being served by about 50 food suppliers.

There’s even a voting / ranking system of the best tasting food in the UTT.

For now, feel free to feast on some photos of the Ultimate Lamon, este, Tasting event:

Main Courses / Entrees

Denim Kitchen

Ultimate taste Test Lechon

The Fruit Garden (leftmost top), Happy Green (Right bottom)

Ultimate Taste Test 4.0 - ManilaQ

Empanada Avenue

Roast DucK Siopao

Desserts:

Chocolate Moist Cake

Purple Dough Desserts

Frozen Meringue by Tina Raines

Divinr Drsserts (Leftmost Top ); Dulceline Gourmets (Leftmost Bottom); Monterey (Upper Right)

Kraze Kitch Bakeshop

Ultimate Taste Test Desserts (I forgot the dessert place name) 🙂

More Brands

ManilaQ, Crave Burger, Muscovy, Swirls

The People / Crowd

Mombloggers (upper left); Performers (lower left); Bobby Yan (lower right)

Arpee Lazaro of Aqua Health Alkaline Water

Ella Ganda's Liempo (upper left); college orgmates (upper center); Crave Burger (upper right)

Ivan Man Dy of Old Manila Walks (night's host with Spanky Enriquez)

Ultimate Taste Test 4.0

The stories behind the photos and my recommendations of the Ultimate Taste Test 4 will follow in a few days so visit this blog again to check out which servings made it to NomNom‘s top list. 🙂

After the successful Ultimate Taste Tests in the previous years, Anton Diaz of Our Awesome Planet, with the participation of about 50 food suppliers invite you to the Biggest Ultimate Taste Test in the Philippines!

To be held on May 14, 2010, 7 to 10pm at  1,000 foodies are expected to troop to the NBC Tent, Bonifacio Global City in Taguig. The foodies-turned-food critics will taste-test some of the upcoming food concoctions of tomorrow and newest young brands.

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May 13 5pm Update
The 1000 foodie slots are all filled up; even for walk-ins on the day itself
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Not to be dismissed as a simple buffet, it’s like taking a peek inside a foodie’s kitchen and getting a taste of their food. Moreover, participants can rate them and provide feedback.

The event will be hosted by Old Manila Walks food-culture guide and foodie Manila Boy Blogger Ivan Man Dy and Spanky Enriquez, respectively. The Comedy Cartel will also be there a s a special guest.

A contribution fee of P230/head includes a P200 contribution to MASED (Macario Arnold for Socio-Economic Development) Foundation’s Out-of-School Youth Program and P30 for one bottle of any of the San Miguel Lifestyle Brews: San Miguel Super Dry, Premium All-Malt and Cerveza Negra(on ly for 18 yrs old & above) . For children who are 3-6 years old, the contribution fee is only P100.

Participation mechanics through registration as one of the 1,000 foodies in the event is not included in the article anymore since it is two days away. You are encouraged to try coming early as walk-ins. For more details, you may email Rache at rache@diaz.ph

Note: Parking is available at The Fort Strip or around the NBC Tent.

Food Suppliers as of last week

Appetizers / Starters (9)

1. Brazo by Ces Lopez
St. Francis Quiche (with Portobello and Asparagus)
Chicken Pork Adobo Quiche
Classic Quiche Lorraine in Gruyere Cheese

2. Denim Kitchen
Bangus Sardines in Canola Oil
Smoked Mackerel in Olive Oil, Crunchy Garlic, Mango Chutney

3. Chile Vitas
Chile Cheese, Chile Vinegar, Chile Mustard & Chile Pepper sauce

4. Maison de Valere‘s chicken liver pate on toasts.

5. The Fruit Garden Assorted Fruit Jam

6. Joax Ingredients & Food Development Corporation‘s Fried cured meat and Dimsum

7. Emapanada Avenue‘s Empanadas

8. Oishi Smart C+ lemon variant and Marty’s Baconnette Strips

9. Anla’s Congee

Main Course / Meat (13)

10. Lattize’s Lengua Sulipena and Corned Beef

11. Pepita’s Kitchen Lechon

12. Sunrise Bucket Chicken Wings

13. Dulcelin main course + 1 dessert

14. Sakae Sushi Spider Roll Sushi

15. Pepetons Grill
Kapalmuks – deep-fried pig face, it’s like crispy pata
Sinuman na tyan ng Bangus – Bangus belly wrapped in banana leaves
Binalay – Ibanag’s kakanin
Bundok rice – Pinoy version of Thai bagoong rice

16. Goodles Pasta

17. Crave Burger

18. JAM Foods‘ Angus Beef Tapa

19. True Santos Duck Farm’s Muscovy Duck Ham (with special ham sauce)

20. Jay’s Caldereta

21. The Classic Roast Whole Roast Duck and Roast Duck Siopao

22. Qasa 61‘s Marikina Cuisine

Desserts (16)

23. Kraze Kitch Bakeshop
Lengua de Gato – original, almonds, oatmeal raisin, ube
Flourless Chocolate Cake

24. Adee’s Caramel Bars

25. Savoury Pies
Frozen Lemon and Herb Pie plus Frozen Strawberry Pie

26. Marveron Enterprises
Macaroons, apple pie, food for the gods and fresh lumpiang ubod

27. Purple Dough
Chocolate Chip Cookies/Peanut Butter Cookies

28. Heidi’s Taiwan Snowflakes Ice

29. Craveman Food Ventures Inc.
Shaved Snow with toppings/flavors: Strawberry, Mango,
Chocolate, Banana-choco, Ube-Munggo, Sweet Corn, Peanut

30. Better Sweet Spot’s Cakes & Cupcakes – Dark Chocolate Cheese,
Red Velvet, Chocolate Lava, Chewy Chocolate

31. Crepes & Cream Fiesta Halo Crepe

32. The Bandana Baker Mango Bars, Mega Chocolate Cookies, Cranberry & White Chocolate cookies

33. Anne Hilario‘s Chocolate praline ganache cake

34. Benzi‘s Cheese Brownies, Apple Bavarian Torte Cheesecake Lollipop or Cheesecake Truffle

35. Divine Desserts

36. Jeren‘s Kefir for Vegan from Coconut Kefir Dressing

37. Boracay’s Frozen Swirl Kefir

38. Fruits in Ice Cream Summer Cafe (FIC) Sansrival

Drinks (6)

39. San Miguel Lifestyle Brew’s San Mig Dry, Cerveza Negra, Premium All-Malt

(Tasting Portions for FREE, P50/bottle during the event)

Note: Beer will only be served to Foodies 18 years old and above

40. SodaStream by Max.Ideas Marketing Corporation

41. Conlins Coffee by Conlins Coffee World Inc.

42. El Kapitan Coffee

43. Arpee Lazaro’s Aqua Health alkaline ionized water

44. Paco Magsaysay‘s Holly’s Milk

See you at the Ultimate Taste Test 4.0 on May 14 and let’s take on the food critic’s hat. Everybody’s input will be essential. 🙂