Entries Tagged 'Affairs' ↓

The 1st Philippine Chocolate & Ice Cream Show in the Philippines will soon open its doors to chocolate addicts & ice cream lovers like me.:)

There has been a lot of food shows and trade fairs in the past years but never before was there a food show that concentrated on these two heavenly comfort foods. As if chocolates are not enough, they paired it with a similarly delectable ice cream.

The website adds:  “Attendees to this event will look forward to the best chocolate and ice cream shopping in the Philippines.  Consumers and entrepreneurs will discover the remarkable and surprising range of chocolate and ice cream products that the Philippines and the world have to offer.  Visitors will be able to savor the widest variety of chocolate and ice cream delicacies under one roof for three straight days!“

1st Philippine Chocolate & Ice Cream Show

Exhibitors profiles include Cacao Bean Growers, Suppliers of Nuts, Preserved Fruits, Jams and Fillings, Chocolate Manufacturers-Suppliers & Distributors, Suppliers of Chocolate Processing Machineries, Equipment Manufacturer, Distributors of Kitchen Supplies & Equipment. Furthermore,  Ice Cream / Sundae Manufacturers Suppliers & Distributors, Ice Cream Machineries, Supplies & Equipment, Culinary Schools, Logistics & Distribution Companies, Authors on Books of Food, Publishers & Distributors, among others.

The event also hosts the 1st Hotel-Hostel And Restaurant Expo Philippines. Moreover, attendees will get to witness a Chocolate Spa Treatments conducted by professionals and experts in the beauty industry.

Registration Fee is P100 but you may pre-register here until June 30 (extended to July 10), 2010 and get 50% off.

Check out more details from their website here.

From the organizers of Outdoor Advertising Philippines 2009 and Bakery Fair, BMT Events Solutions, in partnership with Pastry Alliance Of The Philippines, presents the First Philippine Chocolate & Ice Cream Show happening on July 14 to 16, 2010 at the World Trade Center in Pasay City, Metro Manila, Philippines.

With the plethora of cooking oil in the market nowadays, regular consumers can get confused just with the number of options alone.

I’ve always highly regarded the use of olive oil. But if you’re a little tight on the budget, Golden Fiesta Palm Oil can be an affordable alternative.

Similarly for actress and wife Dawn Zulueta, cooking for her family is one of the things she loves to do. This was after her husband, Davao del Norte Rep. Anton Lagdameo, actually taught her how to cook. 🙂

“When I was still single I didn’t really know how to cook. I didn’t have time to learn because I would just sleep or relax after work,” says Dawn, who used to lead a busy life as a TV and movie actress.

Golden Fiesta Palm Oil & Actress Dawn Zulueta

In her latest TV commercial (TVC), Dawn can be seen using Golden Fiesta Palm Oil in cooking, saying that she gets “less worry, more healthy”.

“I love Golden Fiesta Palm Oil because it’s definitely a healthier alternative to other cooking oil. We Filipinos love fried food so it’s best to choose a product that is safe and healthy,” adds Dawn.

So what’s in it?

Golden Fiesta Palm Oil is made from 100 percent premium quality refined palm oil and contains Omega9.

This is surely good news specially to those who love fried foods or to mothers who fry foods for their children; be it French fries, fried chicken, burgers, or cooking healthy stir-fried vegetables.

Moreover, it was made more affordable a few months ago. Golden Fiesta Palm Oil one-liter packs and two-liter packs are now at P15* and P30* (*suggested) less than their original suggested retail price, respectively.

Kraft Employee-cum-Photographers

15 to 20 Kraft employees unveiled a series of photographs in exhibit at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati.

'Discover Delicious...'

It’s not all work. Being the 2nd largest food company in the world, Kraft Foods Philippines also encourages their employees to enhance their other skills such as photography.

With this in mind, 15-20 of their employees were trained under renowned photographer Jay Alonzo through a 3-day photography workshop.

Kraft Photography Enthusiasts

“…our employees-cum-photographers captured delicious moments all around our workplace and definitely had fun,” says Sudip Mall, General Manager of Kraft Foods (Philippines) Inc.

Photo Exhibit at the Filipinas Heritage Library

Delicious means...

With the central theme of “Discover Delicious everywhere, everyday,” mentor Jay Alonzo had the participating employees to capture subjects of food and social relationships in Kraft’s own showcase kitchen facility.

Selected photos from the exhibit will be featured in a soon to be published Kusinang Kraft Teabook.

Food Photogrpahy

*Photos shot from the exhibit are for illustration purposes only and displayed in low resolution. Some photos were by Dave Hernandez and Alex dan Tacderas.

Please do visit the “Discover Delicious everwhere, everyday” photo exhibit as it was formally opened by Kraft Foods early last week for public viewing at the Filipinas Heritage Library in Ayala Triangle Gardens, Makati City.

In a recent Jollibee Breakfast Joys breakout party, Jollibee introduced their new Sausage and Egg Pandesal with a surprise performance involving the members of the media.

Jollibee Breakfast Joys Breakout with Bloggers Arpee, Ryan and Eric

Jollibee Sausage and Egg Pandesal

It came as a surprise when fellow morning diners and strangers begun standing up, singing, and dancing. This was followed by media practitioners from print and TV. Then suddenly, fellow bloggers Eric, Arpee, and Ryan who were with us at the table, also broke out into a song and dance number.

Jollibee Breakfast Meal

The Jollibee Sausage & Egg Pandesal I was holding almost fell of my hand. However, naturally, I had to put it down for a while as my blogger instincts kicked-in and powered up my camera – I took pictures and a video of the once-in-a-lifetime chance to record a song and dance number by some of the most prominent food bloggers in the country. 🙂

Here’s the short video of fun and celebration :)  :

Jollibbe Breakfast Joys Breakout Event

And yes, the new Sausage and Egg Pandesal is Jollibee‘s morning breakfast answer to McDonald‘s Sausage McMuffin with Egg. 🙂

Come June 12, 2010, pinoy coffee Blend 45 raises a steaming coffee cup to toast with Filipinos in celebration of the historic Philippine Independence Day.

In honor of this occasion, the Kapeng Pinoy na Pinoy joins the nation’s annual flag-raising commemoration to be held in the Aguinaldo Shrine in Kawit, Cavite where the Philippine Flag was first waved.

For 45 years, Blend 45 has witnessed how Philippine history and culture developed into its rich, colorful heritage being the first locally manufactured coffee in the country tracing its roots to the 1960s. From the time when Pinoy talents conquered Broadway, beauty pageant scenes, sports, and music.

Philippine Flag (Philippine Independence Day)

Until today, Filipinos continue to love a cup of coffee, from waking up in the cool mornings with the family to having a nice long conversation with friends. This proud-to-be Pinoy Philippine coffee promises to keep warming the hearts of everyone through the comfort of a steaming coffee cup and continue to produce quality coffee blends available in leading stores and groceries nationwide.

Join the rest of the nation in celebrating a Pinoy pride-filled Philippine Independence Day!

Well, not actually “with” celebrity/actor John Lloyd Cruz.

John lloyd Cruz with Magic

It just so happened that John Lloyd Cruz is the latest main man endorser of Jack n’ Jill Magic. Being one of the country’s biggest food manufacturers, Universal Robina Corporation (URC) chose John Lloyd Cruz based on his background and credibility as an endorser.

“For me, magic is something that has no formula, something you just cannot create,” John Lloyd shares. “What I’ve achieved in the business is no joke. But it couldn’t have been all hard work and talent. There has to be some kind of magic that made things work out.”

Jack 'n Jill Magic - John Lloyd Presscon

They also appreciated John lloyd’s versatility as an actor which is comparable to Magic’s varied product lines of biscuits and snacks composed of six varieties namely:  Magic Flakes (Onion Chives, Cheese and Chocolate), Magic Thins, Magic Coated, Magic Creams, Magic Roundwich, and Magic Chips.

“There is truly more to him than being a dynamic actor. It’s like he works a kind of magic on and off screen to make life more exciting, and that is what our product is all about—living a life filled with fun, excitement and spontaneity, ” said Teree Eugenio, VP for URC Snackfoods 2, at the recently held press launch for Jack ‘n Jill Magic at Bar One in Crowne Plaza, Ortigas

John Lloyd Cruz thinking of Nomnoming

Walnut Cake w/ Magic

While the press conference was made enjoyable by the comic performances of Silly People’s Improv Theater or SPIT. Everyone had a hearty lunch where some of the food were made from Magic flakes and creams.

Allow me to share the photos with you:

Chocolate Mousee Magic Roundwich

The first (topmost photo)  is the Walnut Cake with Magic Chocolate Coated Crumble.(left photo) This is the best dessert in the table

The second is Chocolate Mousse with Magic Creams Roundwich Choc-o-licious. (right photo)

And finally, Fish Fillet in Magic Flakes Savory Cracker Dust sauce and Brasied Vegetable Chinese Style. (photo below)

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Magic Variants

One main dish and two desserts, these three are just some of the creative ways you can prepare your Magic flakes or creams; beside John Lloyd Cruz or otherwise. 🙂

*URC are also the manufacturers of C2 and Yin Yang CoolingTea.

Imagine how it would be like to have Iron Chef, American Idol, and Survivor rolled into one cooking competition? That is how this year’s SM Super Chefs will be.

SM Hypermarket recently launched its latest edition of the Super Chef series by turning it into a reality show where participants can create their own versions of Adobo, Kaldereta or Menudo to be submitted with a proof of purchase in appointed Hypermarket branches.

SM Super Chefs 2010

Are you a housewife, a culinary school owner, a carinderia cook, or a food blogger like me? It doesn’t matter because Super Chefs is open to anyone who can cook, be they students or professional chefs.

The competition is divided into three stages: the audition, elimination, and grand finals.
The Super Chefs grand finals will be aired on the Asian Food Channel and hosted by Chef Tristan Encarnacion.

To get qualified for the audition round, interested participants just need to present a P1,000 single or accumulated purchase from any SM Hypermarket inclusive of the sponsors’ product together with your cooked dish on the submission day. Throughout the competition, their creations will be judged by celebrities Winnie Cordero and the country’s top chefs like Reggie Aspiras, among others.

The SM Hypermarket Super Chefs Grand Winner will take home a kitchen showcase worth P100,000 and go on a 4-day all-expense-paid trip to Singapore for a culinary training. Runner-ups will also win a P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

The contest runs from May to July 2010. For details, visit any SM Hypermarket branch, log on to www.smhypermarket.com, or like Super Chefs on Facebook.

Super Chef Complete Contest Mechanics:

1.Contest is open to all cooking enthusiasts.
2.To join, just present a P1,000 single or accumulated purchase from SM Hypermarket, inclusive of at least one product from the following sponsors:
3.The contest is composed of 3 stages: audition, elimination and finals.
4.Criteria for judging:

• 50% Taste
• 25% Originality
• 15% Plating/Presentation
• 10% Affordability

Audition Stage

•Create your own version of Adobo, Kaldereta or Menudo and submit the finished product with proof of purchase at the appointed Hypermarket branch (see schedule below. You may submit as many dishes and join in any branch.

Submissions will be accepted from 2 pm to 4 pm.
DISH TO SUBMIT: ADOBO
June 15 – Centris Station, Valenzuela
June 18 -  Marilao Molino, Sucat, MOA

DISH TO SUBMIT : KALDERETA
June 16 – Bicutan, Pasig, Clark
June 19 – Novaliches, Mandaluyong
June 30 – Makati, North Harbour

DISH TO SUBMIT : MENUDO
June 17 РNorth EDSA, Las Pi̱as, Taytay
June 23 – Muntinlupa, Rosales, Baliwag
June 25 – Fairview

•Three (3) winners from each branch will be chosen (or a total of 60 winners) who will qualify to the next round.

SM SuperChefs Cooking Competition

ELIMINATION ROUND

•The 60 winners will be clustered into 3 branch locations and will be competing in a live cook-off at SM Hypermarket
•Contestants will be given 45 minutes and a P250 budget to shop for ingredients and prepare a dish using a secret ingredient which will be revealed on contest day.
•Four (4) winners from each cluster (or a total of 12 contestants) qualify for the Finals.

FINALS

•In the grand finals, contestants will be grouped into teams of 3.  They will go through four (4) rounds,  each preparing “themed” dishes (themes will be revealed on contest date) good for 6 persons.
•Contestants will be eliminated as each round progresses until only two (2) are left.  They will then face off for the grand prize.
•The Finals will be aired over the Asian Food Channel (AFC) and will be hosted by Chef Tristan Encarnacion.
• Super Chefs 2010 winner will receive aP100,000 kitchen showcase and a 4-day, all-expense-paid trip to Singapore for Unilever Cuisine Training.

Join SM Super Chefs 2010!

Yummy Magazine May Issue

Aside from regularly checking out www.yummy.ph, this month’s Yummy Magazine issue is one of my favorite as it featured “easy to cook” dishes.

Lazy as I am, I found a truly easy one in the “Quick and Easy” section – Tinapa Rice with Salted Eggs and Tomatoes. I thought this would be a good one for my entry in their bloggers’ contest as well. I had one problem though, we don’t have tinapa (smoked fish) at home.

It was for Sunday dinner and I don’t have time to buy so I was forced to look for a substitute. I came up with a great idea for a substitute, Bangus – Fried Bangus!

I also consulted some friends online (specifically in social networking site Plurk) and they approved of my tinapa substitute. 🙂

Online Consultation for a Good Tinapa Substitute

And so it was. 🙂

Bangus Rice with Salted Egg and Tomatoes Ingredients

Here are the ingredients I used as patterned from the Yummy Magazine: (for one preparation)

• Half Bangus Fish
• Cooking Oil
• Some Garlic, peeled and minced
• 1 Cup of white rice
• pinch of salt
• minute dash of pepper
• 1 red egg, peeled and sliced into eights
• 1 tomato, sliced into six

Procedure:

1. Debone the Bangus and fry. Flake afterwards
2. In a large wok, heat the oil and fry the garlic until lightly browned. Add the cooked rice, salt, and pepper and stir together.
3. Add and mix the flaked bangus strips and stir well. Remove from the heat.
4. To serve, pour the rice into a serving bowl and top with salted eggs and tomatoes

Fry the Bangus and Flake After

Heat the Oil, Fry the Garlic

Add the cooked rice, salt, and pepper and stir together.

Thankfully, my cooking escapade was a success! My Tinapa Bangus Rice with Salted Eggs and Tomatoes tasted great (if not better than with tinapa). :)  And that concludes My SundayYummy Adventure!

My Hardwork: Bangus Rice with Salted Egg and Garlic

Top View of My Delicious Bangus Rice on our kitchen table

Also, do check out Yummy’s Facebook and Twitter accounts:  facebook.com/yummymagazine and twitter.com/yummyph

My Bangus Rice with Salted Eggs and Tomatoes and the Tinapa Rice with Salted Eggs and Tomatoes from the Magazine looks the similar isn’t it? 🙂

Yummy