SM StreetFood Fest Grand Launch All Set for Tomorrow!

Long-time NomNom Club readers would know that we are a loyal follower of the SM StreetFood Festival hosted by SM Hypermarket.

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SM Hypermarket Street Food Festival Concludes a Festive 2017!

It all started in August of 2017 when SM Hypermarket launched the Street Food Festival a few months ago in SM Mall of Asia, Pasay City.

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SM Savemore Sta. Ana Opens with the Environment in Mind

It’s not the ususal SM Savemore grocery opening you know. With a number of SM Savemore stores opening stores around the Philippines, what makes this particular launch in Sta. Ana Manila unique is its first-of-a-kind facade and environment-conscious efforts.

SM Savemore Sta. Ana Grand Opening

SM Savemore Sta. Ana Grand Opening: (from left) Jojo Tagbo, VP for operations of Savemore; Manila City Councilor Honey Lacuna – Pangan; celebrity guest Bayani Agbayani; 2010 Ms. Earth winners Miss Earth Air Victoria Shchukina of Russia; Miss Earth Water 2011 Wattsaporn Wattanakon of Thailand; and reigning Miss Earth Nicole Faria of India; celebrity guest Sunshine Cruz; Felicidad Sy; Manila Mayor Alfredo Lim; Sta. Ana Heritage Board chairman Vilma Labrador; Parish Priest Andrew Litigio of Our Lady of Abandoned; and SM Supermarket president Herbert T. Sy.

Out-of-the-Box Facade

You might be used to the usual box-type yellow SM Savemore shops, SM Savemore Sta.Ana is the first to incorporate a cultural aspect to the design and architecture. It now looks more Asian in design and blends with the local community.


The original lot has as longstanding Dita Tree which is more than 200 years old. SM Savemore decided to preserve and take care of the tree as a local community heritage. In fact, almost a third of the total land area was alotted for an open courtyard area with the Dita Tree at its center.

Different Facade Design from other SM Savemore Stores

Different Facade Design from other SM Savemore Stores

International Miss Earth 2011 Winners Posed with the Dita Tree in Background

International Miss Earth 2011 Winners Posed with the Dita Tree in Background

Young Narra Trees (lower left of previous photo) were also symbolically planted by International Miss Earth winners Nicole Faria of India, Miss Earth Air Victoria Shchukina of Russia and Miss Earth Water 2011 Wattsaporn Wattanakon of Thailand at the back part of the building facing the river. It also serves as customer parking lot.

P50 WHole Chicken Pormo

P50 WHole Chicken Pormo

A ground structure (left of 4th photo) was also preserved and made into a showcase area. It is said to be an old relic (various structure) of an old wine cellar usually referred to as ‘bahay na bato‘ which has been there for hundreds of years. These are the commitment made by Savemore to the Sta. Ana community towards the preservation of its heritage.

These are all in addition to Savemore’s ongoing commitment to the environment where trademark SM Food Retail Group’s reusable Greenbag are used. The Greenbags now comes in green, blue and black, with various designs that shoppers can choose from starting at P10 each (aside from the points gained by SM Advantage cardholders).

The Program

The celebration was started by the ceremonial ribbon cutting with guests led by Manila City Mayor Alfredo Lim.

Manila City Mayor Alfredo Lim (rightmost) with SM Executives and Guests

Manila City Mayor Alfredo Lim (rightmost) with SM Executives and Guests

Miss Earth winners also graced the event and went on an actual grocery shopping of their own.

Miss Earth 2011 Winners Grocery Shopping

Miss Earth 2011 Winners Grocery Shopping

Celebrities Sunshine Cruz and Bayani Agbayani were also present at the event. They are Sta.Ana residents themselves.

Sunshine Cruz & Bayani Agbayani (left) SM Savemore Staff Dancing in the Opening

Sunshine Cruz & Bayani Agbayani (left); SM Savemore Staff Dancing in the Opening

Here are some photos of the actual grocery inside embodied with the concept of neighborhood convenient shopping at affordable prices.:

SM Savemore Grocery Items

SM Savemore Grocery Items

Magnolia Ice Cream and Fresh Fruits / Goods Section

Magnolia Ice Cream and Fresh Fruits / Goods Section

This is actually just the first of SM Savemore Markets with a unique facade as they approach different provinces where the community’s history and culture will also be highlighted.

SM Master Chefs Starts Soon!

On its 10th anniversary, SM Hypermarket sets its sights on creating milestones with its SM Master Chefs 2011 program.

Together with 19 master brands, SM Hypermarket will enliven the culinary world’s insatiable hunger for innovation with the launch of the SM Master Chefs. It will be a composite event made up of three components:

  • A Grand Cooking Demo & Cooking Marathons
  • A Supersized Cook Off Series
  • Kitchen Makeovers

The nineteen master brands are Knorr, Nestle All Purpose Cream, Unilever Food Solutions, Tabasco, Lee Kum Kee, Lady’s Choice, Maggi, Clara Ole, Kikkoman Soy Sauce, San Remo, McCormick, Bounty Fresh Chicken, CDO, Purefoods Tender Juicy Hotdog, Purefoods Star Hotdog, Magnolia Cheeze spread, Magnolia Purefresh, Magnolia All Purpose Cream and Magnolia Dari Crème. Each a familiar staple in today’s Filipino kitchen who joins SM Hypermarket to feed the culinary world’s insatiable hunger for innovation.

Cooking Marathon

From July to September, every week in three months, SM Master Chefs will conduct a marathon of cooking demos that will tour SM Hypermarket branches all over the nation, showcasing innovations in culinary products and cooking aids.

More than just a source of entertainment for the onlookers, the Cooking Demos will also be a venue of culinary discovery for people who are passionate about cooking.

SM Hypermarket

SM Hypermarket

Supersized Cook Off

Furthermore, a Supersized Cook Off series will also tour selected branches in the country by October.

We’ll go around the country like SM Hypermarket in Cubao, Batangas, Pampanga, and Cebu, among others!

Kitchen Makeover

Lastly, the Kitchen Makeover will be more hands on with the kiychens of five lucky SM Hypermarket customers who will get their kitchen upgraded by soome of the best interior designers in the country for free!

Their kitchens will be redesigned and furnished in partnership with established designers from the Philippine School of Interior Design (PSID).

Exciting times ahead indeed! Schedules for the Cooking Marathons, Supesized Cook Off Series, and mechanics for the Kitchen Makeovers will be announced soon!

SM Master Chefs

SM Master Chefs

It’s going to be a hyper season with SM Hypermarket so watch out this coming July until October at your favorite SM Hypermarket brances!

SM Launches Super Chefs 2010

Imagine how it would be like to have Iron Chef, American Idol, and Survivor rolled into one cooking competition? That is how this year’s SM Super Chefs will be.

SM Hypermarket recently launched its latest edition of the Super Chef series by turning it into a reality show where participants can create their own versions of Adobo, Kaldereta or Menudo to be submitted with a proof of purchase in appointed Hypermarket branches.

SM Super Chefs 2010

SM Super Chefs 2010

Are you a housewife, a culinary school owner, a carinderia cook, or a food blogger like me? It doesn’t matter because Super Chefs is open to anyone who can cook, be they students or professional chefs.

The competition is divided into three stages: the audition, elimination, and grand finals.
The Super Chefs grand finals will be aired on the Asian Food Channel and hosted by Chef Tristan Encarnacion.

To get qualified for the audition round, interested participants just need to present a P1,000 single or accumulated purchase from any SM Hypermarket inclusive of the sponsors’ product together with your cooked dish on the submission day. Throughout the competition, their creations will be judged by celebrities Winnie Cordero and the country’s top chefs like Reggie Aspiras, among others.

The SM Hypermarket Super Chefs Grand Winner will take home a kitchen showcase worth P100,000 and go on a 4-day all-expense-paid trip to Singapore for a culinary training. Runner-ups will also win a P50,000, P25,000, P15,000 or P10,000 SM gift certificates.

The contest runs from May to July 2010. For details, visit any SM Hypermarket branch, log on to, or like Super Chefs on Facebook.

Super Chef Complete Contest Mechanics:

1.Contest is open to all cooking enthusiasts.
2.To join, just present a P1,000 single or accumulated purchase from SM Hypermarket, inclusive of at least one product from the following sponsors:
3.The contest is composed of 3 stages: audition, elimination and finals.
4.Criteria for judging:

  • 50% Taste
  • 25% Originality
  • 15% Plating/Presentation
  • 10% Affordability

Audition Stage

•Create your own version of Adobo, Kaldereta or Menudo and submit the finished product with proof of purchase at the appointed Hypermarket branch (see schedule below. You may submit as many dishes and join in any branch.

Submissions will be accepted from 2 pm to 4 pm.
June 15 – Centris Station, Valenzuela
June 18 -  Marilao Molino, Sucat, MOA

June 16 – Bicutan, Pasig, Clark
June 19 – Novaliches, Mandaluyong
June 30 – Makati, North Harbour

June 17 РNorth EDSA, Las Pi̱as, Taytay
June 23 – Muntinlupa, Rosales, Baliwag
June 25 – Fairview

•Three (3) winners from each branch will be chosen (or a total of 60 winners) who will qualify to the next round.

SM SuperChefs Cooking Competition

SM SuperChefs Cooking Competition


•The 60 winners will be clustered into 3 branch locations and will be competing in a live cook-off at SM Hypermarket
•Contestants will be given 45 minutes and a P250 budget to shop for ingredients and prepare a dish using a secret ingredient which will be revealed on contest day.
•Four (4) winners from each cluster (or a total of 12 contestants) qualify for the Finals.


•In the grand finals, contestants will be grouped into teams of 3.  They will go through four (4) rounds,  each preparing “themed” dishes (themes will be revealed on contest date) good for 6 persons.
•Contestants will be eliminated as each round progresses until only two (2) are left.  They will then face off for the grand prize.
•The Finals will be aired over the Asian Food Channel (AFC) and will be hosted by Chef Tristan Encarnacion.
• Super Chefs 2010 winner will receive aP100,000 kitchen showcase and a 4-day, all-expense-paid trip to Singapore for Unilever Cuisine Training.

Join SM Super Chefs 2010!

Capture the Sweetness of Gratitude Photo Contest

Nomnom is 1-week old! And for your support since 09-09-09, we are thankful! Thank You! 🙂

Nov.12 UPDATE: Check the winners here!

With the upcoming National Thank You Day on October 20 November, 2009, NomnomClub, with the support of Toblerone and GeiserMaclang, is sponsoring a “Thank You” themed online photo contest for Nomnom readers. 🙂

  1. Thank You Day

    Thank You Day

    Simply submit a photo shot by you which answers ‘How do you spread the sweetness of gratitude?‘ (1 Photo is 1 entry).

  2. Upload your entries in your own sites (facebook, multiply, blogs). You may link to this blog contest entry.
  3. Post the link of your photo entries/article in the comments section below so I can check them out.
  4. Register in and post your photos in the gallery section as well. (read site competition mechanics).

It’s that simple!

This contest will run until OctNov.10. By OctNov.12, I will select my 5 winners who would each receive a TY kit.

The organizers would then choose their Top 3 from all who will submit in the website.

On October 15November, 2009, the Top 3 winners will be announced in and receive a Toblerone gift pack each. They will also be recognized during the TYDay awards 🙂

National Thank You Day with Toblerone and Nomnom

National Thank You Day with Toblerone and Nomnom

Lastly,  join Toblerone and Nomnom as we celebrate the National Thank You Day Awards on October 20 November 20, 2009 at the SM Mall of Asia Music Hall.

For more information on the National Thank You Day and Toblerone, visit HERE or the Thank You Day Philippines Facebook page here.