Well, not actually “with” celebrity/actor John Lloyd Cruz.

John lloyd Cruz with Magic

It just so happened that John Lloyd Cruz is the latest main man endorser of Jack n’ Jill Magic. Being one of the country’s biggest food manufacturers, Universal Robina Corporation (URC) chose John Lloyd Cruz based on his background and credibility as an endorser.

“For me, magic is something that has no formula, something you just cannot create,” John Lloyd shares. “What I’ve achieved in the business is no joke. But it couldn’t have been all hard work and talent. There has to be some kind of magic that made things work out.”

Jack 'n Jill Magic - John Lloyd Presscon

They also appreciated John lloyd’s versatility as an actor which is comparable to Magic’s varied product lines of biscuits and snacks composed of six varieties namely:  Magic Flakes (Onion Chives, Cheese and Chocolate), Magic Thins, Magic Coated, Magic Creams, Magic Roundwich, and Magic Chips.

“There is truly more to him than being a dynamic actor. It’s like he works a kind of magic on and off screen to make life more exciting, and that is what our product is all about—living a life filled with fun, excitement and spontaneity, ” said Teree Eugenio, VP for URC Snackfoods 2, at the recently held press launch for Jack ‘n Jill Magic at Bar One in Crowne Plaza, Ortigas

John Lloyd Cruz thinking of Nomnoming

Walnut Cake w/ Magic

While the press conference was made enjoyable by the comic performances of Silly People’s Improv Theater or SPIT. Everyone had a hearty lunch where some of the food were made from Magic flakes and creams.

Allow me to share the photos with you:

Chocolate Mousee Magic Roundwich

The first (topmost photo)  is the Walnut Cake with Magic Chocolate Coated Crumble.(left photo) This is the best dessert in the table

The second is Chocolate Mousse with Magic Creams Roundwich Choc-o-licious. (right photo)

And finally, Fish Fillet in Magic Flakes Savory Cracker Dust sauce and Brasied Vegetable Chinese Style. (photo below)

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Magic Variants

One main dish and two desserts, these three are just some of the creative ways you can prepare your Magic flakes or creams; beside John Lloyd Cruz or otherwise. 🙂

*URC are also the manufacturers of C2 and Yin Yang CoolingTea.