Being a predominantly Catholic country, one would immediately observe if the lent season is approaching in the Philippines. One of the give-away signs is that restaurants offer their non-meat alternative to their customers. One of the early movers this year is Max’s restaurant which has started offering their Max’s Seafood Fest since yesterday.

Fish Fillet for the Lent

Fish & Seafood Fest

Max’s has started its Seafood Selections Promo and offers non-meat dishes familiar to the Filipino taste.

The seafood spread include Filipino cuisines like Camaron Rebosado and one of my favorites Sinigang na Hipon.

A wide selection of fish dishes are also part of the option such as Sweet and Sour Fish Fillet, Spicy Laing Tilapia, Fish Fillet in Black Bean Sauce, Sinigang na Tiyan ng Bangus, and Steamed Fish Fillet in light soy.

Max's Seafood Fest Promo

“…the timeless flavors of Filipino cuisine and warm memories of sharing these meals with their friends and family. ..this is what Max’s brings to the table with its Seafood Selections Promo… a taste of home with every hefty serving of these traditional recipes,” says Bobby Simborio, Corporate Communications Officer for Max’s Group of Companies.

Seafood Fest Frequency Card

Seafood Selections Frequency Card Promo + Chicken-All-You-Can GCs

Max’s also launched a special seafood fest frequency card where each purchase of a qualified seafood selection dish with a glass of Pepsi gets a sticker for a card slot.

From March 8 to April 30, 2011, diners who can complete the six sticker slots will get a free Max’s Chicken-All-You-Can gift certificate.

Frequency Card Promotion Mechanics

Max's Offering for the Lenten Season

Have a non-pork meat diet with Max’s Seafood Fest and enjoy a meatless Lenten season. 🙂

Well, not actually “with” celebrity/actor John Lloyd Cruz.

John lloyd Cruz with Magic

It just so happened that John Lloyd Cruz is the latest main man endorser of Jack n’ Jill Magic. Being one of the country’s biggest food manufacturers, Universal Robina Corporation (URC) chose John Lloyd Cruz based on his background and credibility as an endorser.

“For me, magic is something that has no formula, something you just cannot create,” John Lloyd shares. “What I’ve achieved in the business is no joke. But it couldn’t have been all hard work and talent. There has to be some kind of magic that made things work out.”

Jack 'n Jill Magic - John Lloyd Presscon

They also appreciated John lloyd’s versatility as an actor which is comparable to Magic’s varied product lines of biscuits and snacks composed of six varieties namely:  Magic Flakes (Onion Chives, Cheese and Chocolate), Magic Thins, Magic Coated, Magic Creams, Magic Roundwich, and Magic Chips.

“There is truly more to him than being a dynamic actor. It’s like he works a kind of magic on and off screen to make life more exciting, and that is what our product is all about—living a life filled with fun, excitement and spontaneity, ” said Teree Eugenio, VP for URC Snackfoods 2, at the recently held press launch for Jack ‘n Jill Magic at Bar One in Crowne Plaza, Ortigas

John Lloyd Cruz thinking of Nomnoming

Walnut Cake w/ Magic

While the press conference was made enjoyable by the comic performances of Silly People’s Improv Theater or SPIT. Everyone had a hearty lunch where some of the food were made from Magic flakes and creams.

Allow me to share the photos with you:

Chocolate Mousee Magic Roundwich

The first (topmost photo)  is the Walnut Cake with Magic Chocolate Coated Crumble.(left photo) This is the best dessert in the table

The second is Chocolate Mousse with Magic Creams Roundwich Choc-o-licious. (right photo)

And finally, Fish Fillet in Magic Flakes Savory Cracker Dust sauce and Brasied Vegetable Chinese Style. (photo below)

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Magic Variants

One main dish and two desserts, these three are just some of the creative ways you can prepare your Magic flakes or creams; beside John Lloyd Cruz or otherwise. 🙂

*URC are also the manufacturers of C2 and Yin Yang CoolingTea.