Today is Philippine Independence Day; which is one of the most important national holiday for Filipinos. It symbolizes their pride in their history and culture.

And as the late and former president Diosdado Macapagal once said:

“I end with the proud declaration of the truth that the Philippines is irrevocably a land of freedom. The love for freedom is the outstanding trait of the Filipino.“

And one of the national symbols of Filipinos in the aspect of food is Jollibee! Currently, the season is appropriately celebrated by the brand in a #PinoyAndProud spirit through a series of campaigns that stirs the Filipino pride and joy in each if us.

Jollibee in the traditional Barong Tagalog!

#PinoyAndProud

In a recent press event held last May 31, 2016, Jollibee introduced their grandest Independence Day campaign called “#PinoyAndProud: Ang Sarap, Ang Saya Maging Pilipino!”

This campaign closely follows two successful Pinoy pride celebrations from Jollibee. 2014’s “Foreignoy” campaign related the stories of foreigners who consider themselves Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled wishes, hopes, and promises of the Filipino citizens.

In this light, Jollibee adds new, exciting, and definitely Pinoy twists this June as they launched products and collaborations that brings out the loud and proud Pinoys in everyone.

Things to definitely watch out for this June are: a new Pinoy Pride tune to sing along to, Jollibee and friends’ new look, as well as well-loved Pinoy favorites in Jollibee’s menu!

“Being a homegrown Pinoy brand is always a source of immense pride for Jollibee,” said Francis E. Flores, Jollibee Global Chief Marketing Officer and Head of Marketing. “This year, we are celebrating the amazing Filipino spirit and our unique traits that put the sarap and saya to being Pinoy.”

Young Pinoy hit-makers Thyro and Yumi , performing the Jollibee #PinoyAndProud campaign’s anthem titled “Sarap at Saya.”

Jollibee Adobo Flakes Yum Burger + Halo-Halo Sundae & More

Jollibee favorites meet classic Pinoy favorites with the new Adobo Flakes Yum! Burger (P59) and the new Halo-Halo Sundae (P35)!

The langhap-sarap Yum! Burger that we all know is now added with real beefy adobo flakes and special adobo sauce, while the well-loved Jollibee Sundae is made more special with favorite Halo-Halo toppings such as nata de coco, macapuno.

Moreover, the bucket of crispylicious, juicylicious Chickenjoy has been updated with a new Limited Edition Independence Day Bucket design featuring Jollibee and Friends in their adorable Filipiniana costumes.

Both the new Adobo Flakes Yum! Burger and Halo-Halo Sundae are available in Jollibee stores nationwide!

Jollibee Asado Falkes Yum Burger & Halo-Halo SUndae

Viber stickers from Jollibee

Best friend Jollibee is back with another Viber sticker pack! Spread the #PinoyAndProud message across the popular messaging app with Jollibee Viber Stickers Pack 2, available for free download which started June 1, 2016 across all devices.

Watch out for more surprises in store for Jollibee this Independence Day 2016! Like the Facebook page facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram.

Jonel Uy of NomNom Club trying out the Jollibee Asado Yum Burger & Halo-Halo Sundae

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There are more reasons to celebrate Pinoy Pride, even beyond this Philippine Independence Day.

“Jabee” is the baby talk form of the Philippines’ No.1 fastfood chain called “Jollibee“. “Jabee” usually comes out as among the first uttered words of babies, as taught by TV commercials and parents.

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You must have recently seen Jollibee‘s commercial that says “Beef-beef, beef-beef!” featuring the Garlic Pepper Beef rice meal being endorsed by no less than one of the Philippines’ rock music icon – Bamboo Mañalac – famously known simply as “Bamboo“.

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Christmas is just around the corner! The Jollibee Maaga ang Pasko toy and book drive is back with the theme “ang pinakamaaga, pinakamahaba at pinakamalaking Pasko“.

Aga Muhlach

To bring this concept to life as they celebrate its 20th year, celebrities shared in their time and talents to highlight the campaign.

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Creamy Shakes

A brand new beverage for a brand new month! Aside from the scorching summer heat, that must be what Jollibee had in mind when they decided to introduce the Jollibee Creamy Shakes today – May 1.

It was good timing as well since May 1 is a holiday in the Philippines. For sure most families would be on the road or in the malls right about now having a good time….and perhaps sharing a meal or two in a Jollibee store.

Jollibee Creamy Shakes

So what are these “creamy shakes“? They come in a fresh-looking blue paper cup, a contrast from the usual red and white Jollibee theme. The first variant is made with chocolate goodness and topped with a rich Hershey’s Chocolate syrup. If you have the sweet tooth and loves chocolates, this is for you.

Chocolate Creamy Shake

It’s also available in strawberry flavor which is a mix of vanilla soft-serve with strawberry syrup. I prefer the strawberry more over the chocolate as per taste.

Strawberry Creamy Shake

I tried mixing the two and the result was awesome. I loved it even more! My Chocoberry Creamy Shake! Both flavors are priced at P39 per serving but you can save some more if you pair it with some of Jollibee’s regular combo meals.

NomNom Club’s Mix of Chocolate & Strawberry Creamy Shake!

Jollibee Combo Meals

You can add the creamy shakes with you favorite Jollibee combo meal such as the following :

• Regular Yum + Regular Crispy Fries + Jollibee Creamy Shake = Php 89
• Regular Yum with Cheese + Regular Jolly Crispy Fries + Creamy Shake = Php 99
• Jolly Hotdog Classic + Regular Fries + Jollibee Creamy Shake = Php 99

Jollibee Creamy Shake

I really love their recent dessert offering called Jollibee Kit Kat Mix-Ins which I have been ordering quite frequently the past few weeks. The creamy shake is a good alternative, however it’s categorically a beverage and not a dessert and it doesn’t have crushed ice with it as much as I have hoped.

So check out the Jollibee branch nearest you and try their creamy treat with the all new Jollibee Creamy Shakes! Both chocolate and strawberry flavors are now available in all Jollibee branches nationwide until June 30, 2014.

Have you seen the latest Jollibee TVC? Obviously themed for the Christmas season tapping on theme of the Filipino OFW, the TVC was entitled “Noel“.

The Gift of “Noel“

With the Taxi Cab Driver

It starts with an OFW father who just came back to the Philippines and is eager to see his family whom he missed for two Christmases. On his way home via a taxi cab, the elderly driver happens to miss his own son who is similarly an OFW. Instantly a connection was made. The OFW father surprised their children by meeting up with his wife in a Jollibee branch and at the same time serve as a welcome-back home celebration. Knowing the driver’s predicament, the OFW father invited the taxi cab driver over to join their celebration with the encouraging words “Tara ‘tang, kami ngayon ang pamilya mo.“

Merry “Noel”

On first impressions, this is something to be expected from Jollibee, a Filipino food brand. They know that the Filipino viewers will relate to the TV ad since they are avid dramatic family-themed teleserye (tv series) viewers. They love watching tear-jerker movies and stories which ends with a “happily ever-after” conclusion.

“Tara ‘tang, kami ngayon ang pamilya mo.”

But to be honest, I was watching the video with tears being held in my eyes. I didn’t exactly have an ideal family set up decades ago so I know how much a complete family can mean for those who are lacking. In addition, Christmas, which starts as early as September in the Philippines, is the most important holiday season in this native country. Moreover, the OFW theme is considered among the most divine and noble. It is a family-oriented sacrifice too much to bear, but nonetheless necessary due to circumstance. This is the reason you would find a large number of OFWs coming back home for Christmas – it shows how they value their family.

“Dito ang sarap ng Pasko”

Indeed, Christmas is merrier in the Philippines specially with the whole family.

I can relate to the Jollibee Christmas TVC “Noel” as it touches Filipino hearts with an OFW theme. How about you, what is your Jollibee Christmas story?

What an extraordinary combination. I just found out that the new Jollibee Bacon Mushroom Champ being offered in all Jollibee branches around the country comes with Thor’s Hammer – Mjolnir – USB flashdrive!

Jollibee Thor Hammer USB (also known as “Mjolnir”)

Mjolnir: Thor’s Hammer

With Thor – The Dark World movie  coming up in theaters next week on October 30, this collaboration by Jollibee and Marvel’s Thor (and his hammer) comes just at the right time. Thor fans will surely buy this package even just for the hammer USB alone.

New Jollibee Bacon Mushroom Champ

The new Jollibee Bacon Mushroom Champ Solo Meal (P129) with the Thor Hammer USB (P95)

On other hand, foodies will love this new offering by Jollibee, with or without the freebie toy. The Champ just got a level-up with a lot of bacon strips, a generous dose of cheese sauce, and a dash of mushroom that complements the 1/3 pounder 100% pure beef hamburger patty. I suddenly had a flashback of the Jollibee Ultimate Burger Steak Meal.

Cross-section: Jollibee Bacon Mushroom Champ

With every purchase of the solo Jollibee Bacon Mushroom Champ ( P 129 ) or the combo meal ( P165 ), you can buy the extraordinary 1G Thor Hammer USB for P95; This is already a good catch since an ordinary 1G USB already retails at about he same price in the market.

Catch this Jollibee Thor Hammer USB promotion now as it starts today and end on November 16, 2013. Of course, I will surely catch the Thor movie  ‘The Dark World’ as well!

This is for the hardworking men and women of today. Regardless from which industry you come from, you deserve to reward yourself from time. This Friday and  weekend is a good start as the salary also just came in. Reward yourself with Jollibee’s new Ultimate Burger Steak!

Jollibee Chicken Joy, et al.

The Ultimate Burger Steak Meal

From the same food chain who gave you the Chicken Joy, Breakfast Joys, the 39ers, and the more recent Grilled Pork Tenders, Jollibee offers something new for the hefty foodies – the Ultimate Burger Steak Meal.

Without having to wait for 5 to 10 minutes anymore, Jollibee supersized their burger steak meal into a pan-grilled 1/3 lb. CHAMP patty, smothered with mushroom gravy, mushroom slices, and a dash of toasted garlic on top. A bed of crunchy french fries supports the ultimate patty from below while a  a sunny-side-up egg rests on a serving of rice on the side.

For the Ultimate Appetite! #TheUltimateMeal

Priced at P109 for solo and P119 with drink, I say this is one power-filling meal for the demanding appetite.

NomNom Verdict

Together with a group of foodie bloggers, we got to take first dibs of this new offering in an intimate gathering at their Research and Development Center in Ortigas.

It was a filling treat of 100% Pure beef but it didn’t stop me from being among those who finished the whole serving in just a few minutes (including photo-taking, instagraming, twitting with #TheUltimateMeal, and Facebook-ing; have you seen the photos of Jollibee Singapore circulating around Facebook yesterday? They said it’s located at the 4F of the Lucky Plaza. ).

Back to the ultimate story, it’s “The Champ” meets “The Burger Steak” kind of thing and consuming them altogether. I was quite hungry then but I held half the rice; the rest disappeared in an instant, nonetheless.

I would also like to share the same sentiment of another food blogger last night – Melo from Pinoy Cravings, that the combination of the french fries and the mushroom gravy (which spills over to the fries) made an interesting combination you might also want to try.

Jollibee Ultimate Burger Steak: 1/3 lb. CHAMP patty + mushroom gravy + mushroom slices + toasted garlic+ french fries + egg.

Available all day, come and celebrate with Jollibee the ultimate 35th year anniversary with the Ultimate Burger Steak Meal to satisfy your ultimate cravings!