Otoki Jin Ramen instant noodle just got anew look that got K-Pop fans and BTS Army falling in love!
Korean food giant Otoki has recently officially launched the new global packaging of its popular instant noodle line, Otoki Jin Ramen.
In line with this, Otoki Philippines brought the celebration locally through an exciting press event held at the SM Megamall Game Park. The rebranding marked the start of a bold new chapter for the brand as it expands its global presence.
The Nextrade Philippines team behind the successful Otoki Jin Press Launch, proudly unveiling the brand’s new global packaging in the Philippines!
The event brought together over 100 guests, including members of the media, key opinion leaders, and devoted BTS ARMY fan groups, who got the exclusive first look at the revamped packaging now proudly showcasing Jin’s image on both bowl and cup formats.
Jin-Credible
The immersive launch experience, dubbed the Jin-Credible Glow Up, treated guests to a fun-filled series of interactive stations, where they could pose with the new packaging, take their best shots at basketball and darts, bowl for glow-up glory, and get their own Otoki cup at the Ramen Station. Completing the challenges earned guests raffle entries, with prizes ranging from gift packs and posters to plushies and albums.
Otoki’s collaboration with Jin is part of a strategic global campaign aimed at elevating brand awareness and expanding its market footprint. The new Jin Ramen packaging has been rolled out not only in South Korea but also in key international markets including the United States, Canada, China, Vietnam, Indonesia, and the Philippines.
The short program was opened by Mr. Edgar Allan Caper, Chief Marketing Officer of Nextrade Philippines, who welcomed guests and shared Otoki’s vision behind the rebrand. As part of the global rollout, the event also mentioned Jin of BTS as the brand’s global ambassador — whose charm, warmth, and well-known love for ramen make him the perfect face for Otoki.
Nextrade Philippines CMO Edgar Allan Caper sharing insights during a media interview at the Otoki Jin Press Launch.
With its sleek, modern, and playful new look, Otoki Jin Ramen now brings together irresistible flavor and pop culture flair — serving up a feel-good experience for every ramen lover and pop culture fans alike.
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