The much awaited tradeshow / conference / exhibit by franchised-business hunters is here again – the 10th Filipino Franchise Show 2011. Brought to us by the Association of Filipino Franchisers Inc. (AFFI), It will be held at the World Trade Center Manila (Philippines) on July 21 to 24, 2011.

An improvement from last year, this year’s Filipino Franchise Show 2011 will be housed in two exhibit halls and will run for four days instead of the usual three. So if you are wanting to start your business, franchised or otherwise, you might like to get some idea which business to target.

Learn the basics and know-how of owning a franchise through seminars and explore almost 300 franchisors. Let the business gurus enrich the entrepreneur in you! Leading brand participants would include Figaro Coffee, Aquabest, Sea Oil, Mang Inasal, Binalot, Fruitas, Reyes Barbecue and Bibingkinitan. Speakers include Randell Tiongson, Susan “Toots” Ople, Carlo Ople, Glenn Yu, Carson Tan, and Miriam Quiambao, among others, who will share their stories as entrpreneurs or as experts in thier respective fields.

10th Filipino Franchise Show 2011

“The 10th Filipino Franchise Show will be opened by AFFI’s Board of Directors on July 21 at the World Trade Center. Paulo Tibig AFFI’s president and Ricardo ‘Richie’ Cuna AFFI’s Chairman Emeritus will deliver the keynote address and opening remarks,” according to its website.

To know more about this event, please visit www.affi.com.ph or call the AFFI secretariat at 0917-5182334 /506 8883 / 9000002 loc 121. Judging from last year’s Filipino Franchise Show I have attended, this would be another great event worth visiting. 🙂

The 10th Filipino Franchise Show
July 21 – 24, 2011
World Trade Center Manila, Philippines

MAFBEX Registration / Entrance Ticket Fee

I think my window shopping skills in large scale food business-related exhibits and expositions like the recent MAFBEX has already matured.

Before, it used to take me several hours as I visit each one of them.

Nnow, it’s down to two hours include watching whatever show or seminar that is going on during my visit; in this case – Flair Cup 2011.

MAFBEX's Flair Cup 2011

Flair Cup is a flairing competition among students of competing colleges and universities which usually offer HRM-related courses.

Here are photos of other exhibitors which I found is of interest.

Coke - Shakey's Bus

Yummy Magazine and Enderun in MAFBEX 2011

There were also international booths including USA, Korea, Europe, and others.

International Booths in MAFBEX - USA, Europe, Kore, et al

GONegosyo Booth

Of the foods that I have bought and tasted, it was the Korean Egg Cake which hit the mark. It’s very similar to French Toast but the egg is ‘cooked’ on top of the bread using a special machine similar to one used in making Japanese cakes.

Korean Egg Cake

Lambanog in Attractive Bottles!

There was also the P10 Halo-halo which is obviously a gave-away. This was a good marketing strategy by the merchant who sells halo-halo ingredients so he can have the people taste her products without the freeloaders. 😛

‘Til next year’s MAFBEX!

The upcoming Philippine International Food & Beverage Expo 2011 (PIFBEX 2011) is set fro  March 31 – April 2, 2011! Also known as the 4th International Exposition on Foodservice, Catering Systems, Specialty Foods, Beverages & Wines, Food Franchising, Supplies, Equipment & Technology, it will be held at the World Trade Center in Pasay City, Metro Manila, Philippines.

The three-day food expo event will bring together Food & Beverage industry players and professionals from around the country and the world. PIFBEX 2011 offers opportunities for businesses and related industry players for new potential customers. The latest development in food & manufacturing, machinery, equipment and technology related to food processing, handling and packaging will also be featured.

An estimate of at least 300 exhibitors both locally and internationally will fill the halls hosting three sub-located events namely:

CREATE FOOD 2011

• Ingredients
• Bakery & Confectionery
• Food Processing & Packaging

FOOD & HOSPITALITY 2011

• Food & Beverages – Food Products
• Beverage Products
• Organic /Health Foods
• Retail & Hospitality Equipment – Restaurant, Hotel & Catering Equipments, supplies & services
• Technology Equipment
• Trade Franchise, Consultancy, Specialist Skill Training Program of Food & Drink Processing and Preserving

WINE, SPIRITS & COCKTAILS 2011

There would also be a dessert making competition and cocktail competition.

Register at www.pifbex.com for free admission. For more information about Philippine International Food & Beverage Expo 2011 (PIFBEX 2011), email tradecon.inc@gmail.com or contact Tradecon, INC. at 395-5137, 395-5009.

The 10th Philippine Food Expo will be held on February 24 to 27, 2011 at the World Trade Center in Pasay City.

The Philippine Food Expo is a grand showcase of manufacturers of quality all-Filipino food products. The event is led by Philfoodex Inc., the biggest umbrella organization of food manufacturers and exporters in the Philippines.

The expo will also house other events such as Food Styling, Photography, Food Blogging. and the “Pinoy Chef, A Culinary Experience of the Philippines’ Best Cuisine.” It features an open competition among culinary students and aspiring chefs in coming up with their innovative Pinoy dishes using local produce. This would also be the first time the Philippine Food Expo will be held at the World Trade Center.

Free Tickets:

Entrance is regularly P50 but you can get your free tickets here (look for the 10th Philippine Food Expo deal).

World Trade Center
Roxas Boulevard corner Sen Gil J. Puyat Avenue, Pasay City
Operating Hours:10am–8pm,
Tel: (02)6873292 / 6870654

For other details and inquiries, contact the follwoing:
Philfoodex Inc.
Tel: 634.2171
Email Philfoodex@yahoo.com

Cut Unlimited
Tel: 687.0654 / 687.3292
Email cut@pldtdsl.net

Check their website philfoodex.org.ph and philippinefoodexpo.com. See you at the 10th Philippine Food Expo at the World Trade Center!

If you are looking into the opportunity of starting a food business, starting with a franchise business is an option specially if it would be your first time to explore the entrepreneurship world.

Filipino Franchise Show 2010

Yesterday, I got to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay where more than half of the exhibitors are from the food franchise businesses.

Regular entrance ticket costs P100 per person while students can get in for P50 and senior citizen at P80. I got my free ticket care of the organizer – Association of Filipino Franchisers Inc. (AFFI). Check their website at http://www.affi.com.ph/ and event website http://www.franchiseshowphilippines.com/

Franchise Finds

Attention grabbing structures are the usual big booths from big brands like Mang Inasal, Julie’s Bakeshop, Binalot, and Eng Bee Tin whose mooncakes would be a hit in the next few days due to the upcoming Chinese Mooncake Festival.

Mang Inasal, Julie's Bakeshop, Binalot, and Eng Bee Tin

However, you would observe new brands as well such as Buko House, Mozarella Stick, Sankalan, Wrap A Lumpia, Sisig in the City, and food carts by JC Franchising. (See first photo).

On Ice Scrambles

Ice Scrambles Food Carts

As expected, the ice scrambles craze proliferated in the franchise show as I found at least four ice scramble franchise offerings including Ice Cramble “The Original Ice Crumble“, Scramboi Ice Scrambles, Scramble King, and Chillax Ice Scramble.

I like the hip sound of Chillax the most. 🙂 However, Scramble King rides on the name recall of the monosyllabic “king.” I think Scramboi could have settled with “Scramboy” instead, investing on the common Filipino street name.

I didn’t find the Manila Scrambles cart I see in most malls, however.

The Ice Scrambles food cart idea is currently taking the low-cost food franchise by storm primarily because of its low cost and comparatively simple operations involved in preparing the product. Time would say if this would only be a fad or if the ice scrambles industry would stay for good.

Innovative Names

RBX (Rice in a Box) and Taxi Cab

Moving on, there are also food businesses with innovative names like RBX or Rice in a Box and Tapsi Cab. The former seem to be moving from the usual cart type to kiosk with their dine-in showcase at the franchise fair. The latter reminds us of a similar sounding pizza chain. 🙂

Potato Loops

AFFI Seminars

Lastly, I found this interesting-looking potato product that looks peculiar from our regular French fries. It’s fried but swirled in a stick and called “Potato Loops.” I wasn’t able to taste one but the aesthetics is enough to possibly pique a passers-by’s interest giving it the ‘curious-purchase’ advantage. I think it’s innovative and have a high-market potential in the near future given that it tastes good enough for a snack.

Philippines Franchisees and Franchisors

You still have today and tomorrow to visit the 9th Filipino Franchise Show 2010 at the World Trade Center in Pasay. Tel:(02) 506-8883, 0917-518-AFFI, 347-0153, 534-1134. Email info@tradenetevents@gmail.com or affi.secretariat_raffy@yahoo.com. A ride away from SM Mall of Asia, it opens 11am and closes 7pm.

The 1st Philippine Chocolate & Ice Cream Show in the Philippines will soon open its doors to chocolate addicts & ice cream lovers like me.:)

There has been a lot of food shows and trade fairs in the past years but never before was there a food show that concentrated on these two heavenly comfort foods. As if chocolates are not enough, they paired it with a similarly delectable ice cream.

The website adds:  “Attendees to this event will look forward to the best chocolate and ice cream shopping in the Philippines.  Consumers and entrepreneurs will discover the remarkable and surprising range of chocolate and ice cream products that the Philippines and the world have to offer.  Visitors will be able to savor the widest variety of chocolate and ice cream delicacies under one roof for three straight days!“

1st Philippine Chocolate & Ice Cream Show

Exhibitors profiles include Cacao Bean Growers, Suppliers of Nuts, Preserved Fruits, Jams and Fillings, Chocolate Manufacturers-Suppliers & Distributors, Suppliers of Chocolate Processing Machineries, Equipment Manufacturer, Distributors of Kitchen Supplies & Equipment. Furthermore,  Ice Cream / Sundae Manufacturers Suppliers & Distributors, Ice Cream Machineries, Supplies & Equipment, Culinary Schools, Logistics & Distribution Companies, Authors on Books of Food, Publishers & Distributors, among others.

The event also hosts the 1st Hotel-Hostel And Restaurant Expo Philippines. Moreover, attendees will get to witness a Chocolate Spa Treatments conducted by professionals and experts in the beauty industry.

Registration Fee is P100 but you may pre-register here until June 30 (extended to July 10), 2010 and get 50% off.

Check out more details from their website here.

From the organizers of Outdoor Advertising Philippines 2009 and Bakery Fair, BMT Events Solutions, in partnership with Pastry Alliance Of The Philippines, presents the First Philippine Chocolate & Ice Cream Show happening on July 14 to 16, 2010 at the World Trade Center in Pasay City, Metro Manila, Philippines.