URC is a Filipino Consumer Favorite, Global Study Shows

Universal Robina Corp (URC) segment-leading products are proving to be consistent favorites among Filipinos, as it once again ranked high among consumers’ most chosen FMCG brands.

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URC is Now on TikTok Shop, Bringing Consumers Closer to Delightful Products

Universal Robina Corporation (URC) has expanded their e-commerce availability with the opening of its TikTok Shop @urcphilippines. Continue reading →

Creative Ways To Prepare Your Magic Creams (with John Lloyd ?)

Well, not actually “with” celebrity/actor John Lloyd Cruz.

John lloyd Cruz with Magic

John lloyd Cruz with Magic

It just so happened that John Lloyd Cruz is the latest main man endorser of Jack n’ Jill Magic. Being one of the country’s biggest food manufacturers, Universal Robina Corporation (URC) chose John Lloyd Cruz based on his background and credibility as an endorser.

“For me, magic is something that has no formula, something you just cannot create,” John Lloyd shares. “What I’ve achieved in the business is no joke. But it couldn’t have been all hard work and talent. There has to be some kind of magic that made things work out.”

Jack 'n Jill Magic - John Lloyd Presscon

Jack 'n Jill Magic - John Lloyd Presscon

They also appreciated John lloyd’s versatility as an actor which is comparable to Magic’s varied product lines of biscuits and snacks composed of six varieties namely:  Magic Flakes (Onion Chives, Cheese and Chocolate), Magic Thins, Magic Coated, Magic Creams, Magic Roundwich, and Magic Chips.

“There is truly more to him than being a dynamic actor. It’s like he works a kind of magic on and off screen to make life more exciting, and that is what our product is all about—living a life filled with fun, excitement and spontaneity, ” said Teree Eugenio, VP for URC Snackfoods 2, at the recently held press launch for Jack ‘n Jill Magic at Bar One in Crowne Plaza, Ortigas

John Lloyd Cruz thinking of Nomnoming

John Lloyd Cruz thinking of Nomnoming

Walnut Cake w/ Magic

Walnut Cake w/ Magic

While the press conference was made enjoyable by the comic performances of Silly People’s Improv Theater or SPIT. Everyone had a hearty lunch where some of the food were made from Magic flakes and creams.

Allow me to share the photos with you:

Chocolate Mousee Magic Roundwich

Chocolate Mousee Magic Roundwich

The first (topmost photo)  is the Walnut Cake with Magic Chocolate Coated Crumble.(left photo) This is the best dessert in the table

The second is Chocolate Mousse with Magic Creams Roundwich Choc-o-licious. (right photo)

And finally, Fish Fillet in Magic Flakes Savory Cracker Dust sauce and Brasied Vegetable Chinese Style. (photo below)

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Fish Fillet in Magic Flakes Savory Cracker Dust and Brasied Vegetable Chinese Style.

Magic Variants

Magic Variants

One main dish and two desserts, these three are just some of the creative ways you can prepare your Magic flakes or creams; beside John Lloyd Cruz or otherwise. 🙂

*URC are also the manufacturers of C2 and Yin Yang CoolingTea.

Yin Yang Cooling Tea Enters Competitive Beverage Market

From the producers of C2 Green Tea, a new oriental-inspired drink enters the market called Yin Yang Cooling Tea.

Sounding more oriental than its mainstream predecessors, the ready-to-drink Yin Yang Cooling Tea is inspired by the Chinese belief that good health begins by maintaining balance in the body. According to traditional Chinese belief, the body has a condition called “internal heat” that can be caused by some food sources such as the fried and spicy ones.  This internal heat, or an excess of it, can cause imbalance in the body which may lead to sickness.

The “cooling tea” may help in this area as it is made from herbs that can take away the heat and restore the body’s natural balance. It is brewed from green tea leaves of Camellia Sinensis with three traditional Chinese cooling herbs, Mesona leaves (Camellia sinensis), Liquorice Root and Chrysanthemum flower.

Universal Robina Corporation’s (URC) added a twist to Yin Yang by incorporating it with a familiar taste to Filipinos – the black gulaman. I haven’t tried it yet but the strategy seems to be in the right direction. Will it last? The market will decide as Yin Yang Cooling tea seem to tap the young and health conscious market who are on the go – You! 🙂

C2 1.5 Liters To Share!

In this season of giving and sharing, it is most apt for Universal Robina Corp (URC) to introduce the bigger C2 Cool and Clean Green Tea 1.5L – fit for sharing!

With the familiar refreshing taste of C2, you can now share with family and friends the health-giving goodness of green tea. With the number of parties and dinner celebrations this Christmas, running out of C2 is not a problem anymore.  A single C2 Green Tea 1.5L can serve upto 7 glasses and is priced at  P31.50 (SRP) per bottle.

C2 is brewed from 100% natural green tea leaves and packed with health benefits. It’s also bottled on the same day to lock-in the freshness. C2 flavor variants are Apple, Lemon, Orange, Classic and Sugar-free Apple variants.