Yin Yang Cooling Tea Enters Competitive Beverage Market

From the producers of C2 Green Tea, a new oriental-inspired drink enters the market called Yin Yang Cooling Tea.

Sounding more oriental than its mainstream predecessors, the ready-to-drink Yin Yang Cooling Tea is inspired by the Chinese belief that good health begins by maintaining balance in the body. According to traditional Chinese belief, the body has a condition called “internal heat” that can be caused by some food sources such as the fried and spicy ones.  This internal heat, or an excess of it, can cause imbalance in the body which may lead to sickness.

The “cooling tea” may help in this area as it is made from herbs that can take away the heat and restore the body’s natural balance. It is brewed from green tea leaves of Camellia Sinensis with three traditional Chinese cooling herbs, Mesona leaves (Camellia sinensis), Liquorice Root and Chrysanthemum flower.

Universal Robina Corporation’s (URC) added a twist to Yin Yang by incorporating it with a familiar taste to Filipinos – the black gulaman. I haven’t tried it yet but the strategy seems to be in the right direction. Will it last? The market will decide as Yin Yang Cooling tea seem to tap the young and health conscious market who are on the go – You! 🙂