After Jamba Juice Bonifacio High Street opened in the Philippines last year, Manila is now its biggest market in Asia. It is no surprise then that they immediately opened their second branch in the Philippines (first store in the south) at the Alabang Town Center earlier this month.
Brief Background
Jamba Juice is known for its all-natural smoothies and juices sourcing high quality fruits from around the globe.
Originating from California since the 1900s and making it big in South Korea, Jamba Juice has been brought to the Philippines by one of the largest food chains in the Philippines. It is the same one who’s behind the Max’s Group of Companies including Max’s Restaurant and Krispy Kreme – the Fuentabellas.
It’s not surprising then that the Jamba Juice ATC branch is situated right beside Krispy Kreme Alabang Town Center.
Jamba Juice Alabang Town Center Opens
The opening program of the ATC branch started with members of the Max’s Group of Companies welcoming Jamba Juice’s President and CEO Mr. James D. White and Global & Franchise Development and Senior VP Mr. Thibault De Chatellus.
They were greeted with a parade of cheers and placards showcasing the core ideals behind the Jamba Juice brand.
The festivities matched the energy and excitement symbolic of the product and its health benefits.
Here are some of the photos we got from the celebrations:
 “Alabang is a great model for a district that exudes a dynamic lifestyle…known for being the hometown of cyclists—an example of the active lifestyle market that Jamba Juice has successfully served in California for many years,†adds Mark Gamboa, Jamba Juice Philippines Marketing Director.
Press Conference
Together with a select group of media, we then had a more private presscon with the aforementioned officers and Jamba Juice Philippines Managing Director Ms. Sharon Fuentebella.
They revealed in the interview that Jamba Juice Philippines will continue to effectively position its growth now that Manila is considered the biggest market in Asia. They also hihglighted that they intended to open their second branch in the south to cater to the big market which more often than not is neglected by some brands in terms of immediate expansion.
The Fuentabellas also disclosed that further expansion in other parts of Metro Manila is in the pipeline with the third branch opening soon in SM Mall of Asia.