Starbucks VIA Ready Brew Coffee in the Philippines Arrives Sept 15

September 12th, 2010 | Beverage, Coffee Shops, Cravings, Restaurants

The Philippines will join Japan as the second country in Asia to offer Starbucks VIAÂ® Ready Brew starting September 15, 2010.Â Starbucks Japan launched Starbucks VIA last April and has sold more than 10 million sticks since then.

So What Is Starbucks VIA Ready Brew?

Is it just another instant coffee, perhaps a little more classier?

Starbucks VIA Ready Brew - Columbia Variety

Starbucks VIA Ready Brew is said to be made from high-quality 100% natural roasted arabica beans in instant and microground form.

Since it is yet to be available, we can only guess the actual taste. But based on the description, Starbucks VIA Ready Brew sets a high expectation of the product being made with “100 percent natural roasted arabica coffee.” We know for a fact that arabica coffee holds much flavor than most other specie of coffee beans.

The Starbucks VIA Ready Brew varieties that will be available in all Starbucks Philippines coffee shops are Colombia, Italian Roast and Decaffeinated Italian Roast.

“Other instant coffees taste flat and lifeless. Starbucks VIAÂ® Ready Brew is different â€“ itâ€™s full-bodied and flavorful, just like the StarbucksÂ® coffee you know and love… We microgrind the coffee in a way that preserves all of their essential oils and flavor.” – starbucks.com

How To Prepare Your Starbucks Instant Coffee **(Photo from Starbucks.com)**

On Market Opportunities

Starbucks VIA Ready Brew - Italian Roast Variety

Starbucks (NASDAQ: SBUX) announced that the Philippines will be the fourth market to offer Starbucks VIAÂ® Ready Brew.

â€œWe know there is a significant opportunity in the Philippines marketplace for Starbucks VIAÂ® Ready Brew since nearly 100 percent of retail coffee sales come from instant coffee*,â€ said Howard Schultz, chairman, president and ceo, Starbucks Coffee Company.Â â€œWe know rapid innovation for Starbucks VIAÂ® and creating opportunities to further increase awareness and trial of Starbucks VIAÂ® broadens our overall customer base both in the U.S. and in international markets.â€

Just like a fresh-brewed cup of StarbucksÂ® coffee, Starbucks VIAÂ® is made with a proprietary, U.S. patent-pending technology to preserve the coffeeâ€™s flavor. We can expect more varieties in the future as Starbucks pursue innovation around the Starbucks VIAÂ® platform.

Judgement

Surely, Starbucks Coffee fans and patrons in the Philippines will flock Starbucks coffee stores on September 15 in anticipation of the arrival of Starbucks VIA Ready Brew. What do you think? Will Colombia, Italian Roast or the Decaffeinated Italian Roast variety capture the Filipino Starbucks lover’s taste? 🙂

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171 comments ↓

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> #1 upto6only on 09.12.10 at 10:02 am

wow i can’t wait for this coffee to arrive and taste it 🙂 i wonder why our fave barista did not mention it (thinking)

Baka daw kulitin mo nang kulitin about Starbucks VIA Ready Brew until Sept 15. 🙂 hahaha

This is interesting! No need for a coffee maker for Starbucks in one’s home. Have you heard of the Starbucks Mocha Frap ice cream?

Yes ceemee, the Starbucks ice cream is from Shopwise The Fort.

But formally, it’s not (at least not yet) sold in Starbucks coffee shops in the Philippines.

wow starbucks has an ice cream product?

Go back earlier best price cialis 20mg Sejbaek CS, Hageman I, Pinborg A, Hougaard CO, Schmidt L

What’s the SRP?

Hi Jeric,

pack of 3 is P130,
pack of 12 for Italian roast and colombia is P450
and for
Italian roast decaf, its P470

now we can enjoy the Starbucks goodness in the comfort of our home 😉

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Starbucks at home style , not a bad idea

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Starbucks VIA Ready Brew Coffee in the Philippines Arrives Sept 15

The Philippines will join Japan as the second country in Asia to offer Starbucks VIAÂ® Ready Brew starting September 15, 2010.Â Starbucks Japan launched Starbucks VIA last April and has sold more than 10 million sticks since then.

How To Prepare Your Starbucks Instant Coffee **(Photo from Starbucks.com)**

171 comments ↓

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Blogroll

Starbucks VIA Ready Brew Coffee in the Philippines Arrives Sept 15

The Philippines will join Japan as the second country in Asia to offer Starbucks VIAÂ® Ready Brew starting September 15, 2010.Â Starbucks Japan launched Starbucks VIA last April and has sold more than 10 million sticks since then.

How To Prepare Your Starbucks Instant Coffee (Photo from Starbucks.com)

171 comments ↓

Leave a Comment

Search

Latest Blog Entries

Categories

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How To Prepare Your Starbucks Instant Coffee **(Photo from Starbucks.com)**