Seattle’s Best Coffee Gives In to Milk Tea Craze

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Seattle’s Best Coffee Gives In to Milk Tea Craze

No food blog needs to tell you that the milk tea craze has hit the Philippine’s capital and metropolis while slowly moving into the suburbs as you are reading this article. And Seattle’s Best Coffee is not turning a blind eye to this ongoing, and even phenomenal, trend.

SBC Milk Tea (Cold)

SBC Milk Tea (Cold)

They’ve always had it, but it’s now being given a spotlight. Available for almost a month now, I was only able to try Seattle’s Best Milk Tea a week or two ago in their Greenhills Town Center branch.

Having recently come from the milk tea capital of the world that is Taiwan, my interest in milk teas has certainly grown. And sometimes, I can’t help but compare them to what we have here.

But I don’t even have to go far. Seattle’s Best Milk Tea is already unique by itself on how they positioned themselves in the market. Here are my observations:

  • They only offer one variant/flavor of milk tea
  • They offer their milk tea with a hot option (something not so common)
  • They use red pearls

One and Only Milk Tea Variant

In contrast to the usual milk tea shops, Seattle’s Best is offering only one kind of milk tea – the SBC Milk Tea.

It’s a blend of black and green tea infused with caramel flavor to take care of the sweetness.

I told a friend that they are actually taking a big risk here. It’s a hit or miss thing. With only one option, you either get the customer’s nod or nay. It’s a bold move, I should say (or maybe they are still testing the market).

Hot Milk Tea

Although a hot milk tea is not a regular thing either in Taiwan, more so is the case in the Philippines. It’s good thing SBC offers this option for those who want it not chilled.

Red pearls

They want to be different, and it comes in style. As trivial as it is, having red pearls (or sago) in your milk tea adds that SBC touch, specially to someone like me who almost always have it with extra pearls. 🙂 It’s not unique though as I recently saw one in particular, the new ‘Drink Tea‘ shop having the same (there’s one in The Podium).

It’s only red tapioca/pearls and no other. You won’t find a nata or jelly option as add-ons. 🙂

Greenhills Town Center in San Juan area

Greenhills Town Center in San Juan area

The Verdict

Cold

After all has been said, what now? To shoot it straight to the point, the SBC Milk Tea was good, although I’ve had better. I’m not sure if my cup had much ice, but it was at the verge of being bland.

Hot

The hot SBC Milk Tea was also good but most of my friends dismissed it as too sweet. I think it deserves a second chance. I like it better than the cold one I had. It gets my thumbs up!

It’s also perfect with an order of the SBC Clubhouse.

SBC Clubhouse

SBC Clubhouse

Tip

With my experience with the cold one, I suggest you tell the counter to reduce the amount of ice by half. I’d try that myself the next time I go back. 🙂

Price

The cold SBC Milk Tea is available in sizes medium (PhP110) and large (PhP120), while the hot one is slightly cheaper at P100  and P110, respectively. The price is fair enough considering the ambiance of a known coffee shop.

With Seattle’s Best Coffee is giving in to the milk tea craze, I suggest you give-in as well and find your cup of tea – hot or cold. The SBC Milk Tea is available only here in the Philippines and until March 31, 2012.

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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2 Responses to “Seattle’s Best Coffee Gives In to Milk Tea Craze”

  1. im more interested with the sandwich! haha but i bet i cannot finish that one 🙂

  2. Ria says:

    I wanna try! But… limited edition lang? Guess I have to line at SBC soon just to get this. And im intrigued with the red pearls :))


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