Sing Your Way to London….and via Coffee too!

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Sing Your Way to London….and via Coffee too!

Singing is very much part of the Filipino culture, just look at the number of singing-related and variety shows on TV plus the similarly related dining establishments. In the same way, the habit of having coffee and traveling is very much going into the mainstream Philippine society in the past two decades with the number of coffee shops and low-fare airline tickets.

So when Costa Coffee brought together the concept of coffee, music, and travel, they got a winning formula having launched the “Sing Your Way to London” singing competition!

Sing Your Way to London

With so many world-class sights to see including the Buckingham Palace, Tower Bridge, Abbey Road, Notting Hill, and other landmarks, visiting London would definitely be a memory of a lifetime for most.

Costa Coffee

Costa Coffee combines singing, travel, and coffee together with the “Sing Your Way to London”!

And one lucky winner just placed a check mark on her bucket list a few weeks ago, thanks to Costa Coffee’s #SingYourWayToLondon promo!

Last month, five finalists handpicked from their breathtaking video entries battled it out at the Costa Coffee Robinsons Galleria branch with a British song of their choice for a chance to fly to London!

Costa fans packed the Costa Coffee Robinsons Galleria branch last month as they came out to show their support for the five finalists: Pia Alfonso, Maqui Castelo, lnna Valera, Maki Santos, and Jyl Orila.

Sing Your Way to London"

Sing Your Way to London Promo

The competition was originally inspired from vlogger Vince Vandorpe, after he impressed Costa Coffee barista while singing a British classic at the counter, winning a free cup of coffee in the process. Soon after, Costa Coffee launched a search calling for aspirants to send in a video of them singing a British song.

Filipinos are known world over for their gift in music. And Costa’s London-style is all about celebrating talents and craft. Hence it was a perfect opportunity to do this and we were thrilled with the response!” says Cindy Poh, Costa Coffee Regional Marketing Manager Southeast Asia and New Markets.

London Bound!

After a quick introduction, the five finalists went head-to-head as they sought to impress the judges: social media influencer David Guison, singer-siblings Kiana Valenciano and Paolo Valenciano, and Atty Gilbert Millado General Counsel of Robinsons Retail Holdings Inc.

Jyl Orila

Sing Your Way to London WinnerJyl Orila

The criteria for judging included voice and presentation skills, audience response, and adherence to.the British theme. In the end, Jyl Orila emerged as the winner of the Sing Your Way To London! Jyl Orila received an all-expenses paid trip to London, as well as other prizes.

Watch here a video recap of what happened at the Costa Coffee Sing Your Way to London!

For more on the #SingYourWayToLondon contest, check out Costa Coffee Philippines‘ Facebook page

* Photos and video used here are from the Costa Coffee FB Page.

Sing Your Way to London Winner

Winner Jyl Orila with the Judges

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Congratulations again to all the finalists, and of course to the winner of Costa Coffee‘s ‘Sing Your Way To London‘ contest! We hope there’ll be another round next year! :)</h2

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com

Tina Quines, on the other hand, is a contributing writer.

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