Do You Want To Be A Sooo Pinoy Food Blogger?

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Do You Want To Be A Sooo Pinoy Food Blogger?

Do you have the passion in promoting Filipino Cuisine?
Are you a creative writer with a knack for food?
Are you on a search to discover the best Filipino dishes?
Do you believe na “masarap” maging Pinoy?
Are you game for the challenge of going to 10 Philippine destinations and 101 restaurants for a total of 30-day foodtrip and P25,000 cash prize in hand?

Sooo Pinoy Kare-Kare

Sooo Pinoy Kare-Kare

If you say yes to all of the above, then you should join Sooo Pinoy‘s The ‘Search for the Ultimate Food Blogger!’ (This reminded me of’s Search for the Blogger Apprentice, lols)

What is the Search for the Ultimate Sooo Pinoy Blogger?

“It is a nationwide search to help us find the best blogger who best embodies the Sooo Pinoy advocacy and will help best promote Filipino cuisine”, according to Unilever Food Solutions who hosted a launch dinner last night at Milky Way in Makati.

Sooo Pinoy

Sooo Pinoy

Sooo Pinoy is inviting all bloggers to join its Search for the Ultimate Food Blogger for chance to go on a once-in-a-lifetime food trip – an all-expense paid journey to ten beautiful Philippine destinations to dine in more than 101 different Filipino restaurants.

This is in line with their Sooo Pinoy advocacy to heighten appreciation and awareness for Pinoy food as Sooo Pinoy intends to tap the blogger community to promote Filipino cuisine.

Sooo Pinoy Advocacy

Sooo Pinoy Advocacy

Criteria for Judging

  • 50pts. Creativity – how good the story is told
  • 40pts. Technical Writing Skills – grammar, technical structure, logical flow of paragraphs
  • 10pts. Number of shares/follower engagement
  • 100 points – TOTAL


Composed of three rounds, the Search will not only measure the bloggers’ writing skills but their ability to engage readers as well. Each round is designed to test the bloggers’ creativity and passion for the advocacy. The winning blogger should be able to encourage Pinoys to discover our cultural identity through Filipino cuisine with articles that will leave readers hungry for more.

See detailed Search for the Ultimate Sooo Pinoy Blogger Mechnics here.

Sooo Pinoy Food around the Philippines

Sooo Pinoy Food around the Philippines

How to Join

Bloggers must submit an entry for round 1, a blog article that explains why they deserve to be the Ultimate Food Blogger. All entries must be received before October 24. Entries will be judged according to creativity, quality of the write-up, and popularity among readers. Only those who pass the first round will continue to rounds 2 and 3 in the hope of becoming the Sooo Pinoy Ultimate Food Blogger. Those who want to join may visit to see the detailed mechanics.

October 24 is the date to hold as this is the last day of submission for Round 1!

I Want To Join!

Adobo: one of Pinoy Food Signature Dishes

Adobo: one of Pinoy Food Signature Dishes

Search for the Ultimate Sooo Pinoy Food Blogger

Search for the Ultimate Sooo Pinoy Food Blogger

Readers of my Adventure-Travel   blog knows just how much I would love to participate in these type of challenges. However, due to my upcoming academic trip to Taiwan, I have a problem with the round 2 and round 3 dates if ever I qualify moving forward. I guess that’s good news for the rest of you guys! lols. 🙂

Sooo, what are you waiting for? Join the search for the Sooo Pinoy Ultimate Food Blogger! (I’ll just wait for the 2012 edition, if ever)

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Jonel Uy is the EIC of and Managing Director of, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ Tina Quines, on the other hand, is a contributing writer.

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6 Responses to “Do You Want To Be A Sooo Pinoy Food Blogger?”

  1. At last, a purely Pinoy food event! I tweeted about this one. Some of my followers might give this a go.

  2. Urban Pinay says:

    Hi Jonel,

    Is this open for non-food blogs too?

  3. Joey says:

    This looks interesting..I need to come up with a blog article for this.. 🙂

  4. I wish we can have more food offers and recipes.

  5. rdsean says:

    just recently posted 2 Filipino foods, tapos meron palang ganto… baka pwede ako.. heheh 😉

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