SM Supermarket in Megamall A Opens Anew

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SM Supermarket in Megamall A Opens Anew
SM Supermarket Invitation

SM Supermarket Invitation

I was surprised when I got the SM Supermarket Megamall-A grand opening invitation a few days ago.

SM Supermarket in Megamall A first opened last year replacing the huge Powerbooks store, but closed down for reasons I was not aware of…until yesterday, May 26, when it re-opened. I came to know that they temporarily closed for renovation to make it bigger and better. Now with a floor area of 4,900 square meters, it’s now as wide and long as our neighborhood street (lol).

SM Supermarket Megamall A Opened May 26

SM Supermarket Megamall A Opened May 26

Although public access was slated at 4pm, some suppliers, partners, media, and guests were able to take a first look at the store as early as 11am preceded by a 10am mass.

The program started with the traditional ribbon cutting and coin-toss by SM and SM Supermarket executives.

Upon entry, all the guests immediately spread around like new homeowners eagerly surveying a household. I did the same checking out the different products and brands on shelf.

Isabel Daza with SM Executives

Isabel Daza with SM Executives

SM executives, and celebrity guests including Gloria Diaz’s daughter – Isabel Daza – went straight to the Fresh Seafood section.

Cashiers & Crews Getting Ready

Cashiers & Crews Getting Ready

Believe it or not, there was a few years not too long ago, when I took care of our household monthly grocery and SM Megamall and SM North Edsa were my two favorite grocery spots for its wide variety  of products and options available. Here are some shots of our well-loved products and brands I found in my quick tour:

Cheeses and Fresh Fruits

Cheeses and Fresh Fruits

Sm Bonus value packs and Procter & Gamble's Pampers

SM Value Packs with FREE SM Bonus item and Procter & Gamble’s Pampers

Oishi Snacks and Tang Powdered Juice

Oishi Snacks and Tang Powdered Juice

Magnolia Ice Cream in SM Supermarket (they gave away Pinipig Crunch sweet corn flavor)

Magnolia Ice Cream in SM Supermarket (they gave away Pinipig Crunch sweet corn flavor)

Fresh Meats

Fresh Meats

Cold Cuts and Century Tuna Hotdog

Cold Cuts and the new Century Tuna Hotdog

Bounty Fresh (right) and canned goods such as Hunt's (left)

Bounty Fresh (right) and canned goods such as Hunt’s (left)

Unilab medicines conveniently located inside the grocery

Unilab medicines conveniently located inside the grocery

And there's also Watsons!

And there’s also Watsons (left photo) !

Home of Your Favorite Brands

Home of Your Favorite Brands

Here are photos of some SM executives, guests, partners, and suppliers in the celebration :

Ms. Annie Garcia - SM Supermall President

Ms. Annie Garcia (2nd from right) – SM Supermalls President; Ms. Mitch So (in red dress)

Chef Tristan (left photo)

(Left photo) Chef Tristan  who did a cooking demo. (Right photo) From left: Ms. Ana May Jamet; Ms. Christy Schneck, SM Advantage-Marketing Convergence, Inc.;  Mr. Hendrik Sy; Ms. Isabel Daza.

Center: Millie Dizon (VP for Marketing-SM Retail); Left: Leia Lee - AVP Fresh Merchandising - SM SUpermarket

Center: Ms. Millie Dizon (VP for Marketing-SM Retail); Left: Ms. Leah Lee – AVP Fresh Merchandising – SM Supermarket; Ms. Louie Roque, VP Marketing – SM Supermarket.

SM Officers and Partners

SM Officers and Partners with Mr. Herbert T. Sy, president of SM Food Group (third from right).

So Why another SM Supermarket in Addition to the one in Megamall B?

I had the same question which the brand manager readily answered: “Ortigas is a good market and we saw the opportunity to serve more people in the area.

SM Supermarket Team ( + Leia Lee - AVP Fresh Merchandising not in the photo)

SM Supermarket Team ( + Ms. Leia Lee – not in photo)

Being a regular customer in Megamall B, I would estimate the place to be almost of the same size. Almost all that can be found from Megamall B can also be found here. I observed however that SM Supermarket Megamall A has a prominent positioning for fresh products which are located at the central isle including fruits, salads, and vegetables.

SM Supermarket Megamall A presents a new gourmet concept offering a wide selection of fresh gourmet products and deli such as cheese, sausages. mushrooms, greens, and wine. This is in addition to the usual fruits, vegetables , and steaks we regularly find in groceries and supermarkets. So I guess its a ‘fresh‘ haven for the health buffs, deli lovers, and chefs / cooks who are always on a sprawl for hard- to-find recipe ingredients.

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Some interesting sections of SM Megamall A grocery include:

SM Supermarket International Products

SM Supermarket International Products

Giant Shopping Cart with Unilever's Caler Shampoo (I think this is in preparation for Piolo Pascual's arrival 4pm that day)

Giant Shopping Cart with Unilever’s Clear Shampoo (I think this was in preparation for Piolo Pascual’s arrival 4pm that day)

Giant Fish Catch

Giant Fish Catch (Tanigue Steak P440/kg)

A New Cleaner Look for SM Supermarket Food Stalls

A New Cleaner Look for SM Supermarket Food Stalls

Maki and Sushi Section (Mariano Cua on left, owner of Cold Storage Seafood)

Maki and Sushi Section (Mariano Cua on left, owner of Cold Storage Seafood)

Appliance Section in SM Supermarket (Hypermarket, is that you?) :)

Appliance Section in SM Supermarket (Hypermarket, is that you?) 🙂

There’s also a Lotto outlet beside the Package Counter. 🙂 I also chanced upon for the first time on a mist supply system set up for the vegetables.

Mist for Vegetables (Do you see the blurry lights? It's not smoke, it's mist being sprayed from atop)

Mist for Vegetables (Do you see the blurry lights? It’s not smoke, it’s mist being sprayed from atop)

Proximity For All: Three Entrances

As mentioned above, the new supermarket space was extended further. It now spans up to the old spot of Toy Kingdom in front of Gonuts Donuts.  This is also its main entrance which serves the customers coming from the Ortigas-Pasig business district side. Having worked along ADB Avenue in the early 2000s, I know that this is a great convenience. One does not have to cross Julia Vargas Rd and walk all the way to SM Supermarket at the other end of Megamall B.

Main Entrance (Old Toy Kingdom Entrance fromting Gonuts Donuts)

Main Entrance (Old Toy Kingdom Entrance fronting Gonuts Donuts)

The second entrance is from the old Powerbooks store beside Yoshinoya. This serves in-mall customer access into the supermarket.

Mall Entrance (Yoshinoya-Powerbooks)

Mall Entrance (Yoshinoya-Powerbooks)

The third entrance would be from outside of the mall – Edsa. This is another convenience, this time for those coming from the MRT train system.

From MRT Side Entrance

From MRT Side Entrance

Looking around further, I just hoped there would be more CR (comfort rooms/toilet) in their future developments as I only found one unisex comfort room (at the opposite end, far from the Powerbooks-Yoshinoya entrance). Alternative  CRs would be the one on the second floor right above Yoshinoya or at the lower ground floor inside the bowling station,

SM Mini Cupcakes

SM Mini Cupcakes 🙂

In my personal view, the Megamall A corner has a good business vantage point for SM Supermarket specially for the after-office working class who’s on their way home from the Ortigas business center going to the MRT. Moreover, a transport terminal connecting various Metro Manila cities is located right behind Building A as well.

Congratulations SM Supermarket on your SM Megamall-A branch opening!

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. He is also an IT Instructor at Grace Christian College. Know more @ JonelUy.com

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10 Responses to “SM Supermarket in Megamall A Opens Anew”

  1. benzon tan says:

    Where is the rice section? the Blog was almost complete, except for that 🙁

  2. benzon tan says:

    I do not recall Unilever having Caler shampoo, maybe its Clear, Please double check the spelling,thanks

  3. Bella P. Angeles says:

    Hope you open one in SM North EDSA. Or replace the SM Savemore at the Cyberzone. Better yet use that big space that used to house the SM Supermarket near the Pag-asa Bliss and consolidate the 3 SM Supermarket, Savemore and Hypermart into one MegaSupermarket.

    Thank you!

  4. wow really nice and really big supermarket for the whole family members…

  5. jared's mum says:

    i haven’t been to sm megamall in a while, i guess when i do i’ll hardly recognize the area where powerbooks used to be…another good service from sm coming up. those mist for the veggies is such a great idea 🙂

  6. Helen says:

    I would have gotten excited for this, but then I saw this article where there are discrepancies from the prices on the shelf to the price when the item is scanned on the counter: http://www.fashionpulis.com/2011/05/letter-from-reader-beware-of-price-tags.html

    Let’s all be careful when buying from supermarkets. 🙂

  7. azrael says:

    i was there too..
    piolo pascual is present nung launch

  8. iya says:

    friend! long time no see!

    in fairness, i love shopping at the megamall supermarket. nice to know they made it better pa. 🙂

  9. Marjorie says:

    I hope they will do that in SM North EDSA too! The supermarket is small, I find it chaotic esp during paydays and weekends. It will be more comfortable when there’s enough space moving inside the supermarket, di nakakahilo at masakit sa ulo 🙂

  10. Thanks for the info….it seems it had been ages that I had been to Mega, when in fact lapit lang sa opis…hehehhehe


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