Electrolux Discover-E Food Festival: 6 Ingredients that Made it a Success!

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Electrolux Discover-E Food Festival: 6 Ingredients that Made it a Success!

I have attended a number of food bazaars and exposition in the past years but the recent Electrolux Discover-E Food Festival held at the NBC Tent in Taguig last month was exceptionally fun. Beyond just tummy filling, the food festival was also a great event.

Electrolux Discover-E Food Festival @ NBC Tent

Electrolux Discover-E Food Festival @ NBC Tent

What made the Electrolux Discover-E Food Festival a Success

The two-day first Electrolux Discover-E Food Festival held last June 2013 was a resounding success for the brand after being able to come up the big event.smooth and easy.

Here are the following reasons which I think made the first Electrolux Discover-E Food Festival a success:

  • The Food Festival

First, of course, is the food. There were a lot of food kiosk and stalls serving great food.

Moreover, with a theme focusing on Filipino cusine and pinoy specialties, most of the food stalls and exhibitors, even those not necessarily have a pinoy inclination came up with specific pinoy specialties to showcase exclusively during the event only.

Vigan Empanada

Vigan Empanada

Inutak

Inutak

The Juice Barista & Pedro's Buko

The Juice Barista & Pedro’s Buko

Choco ATBP. & Mrs. Grahams

Choco ATBP. & Mrs. Grahams

Some of which that were substantial are the following: Inutak, Teue Deli, Kesong Puti Tsiskeyk, The Juice Barista, Mrs. Grahams, Choco ATBP, Manongs Bagnet Station, Tiltilan, Vigan Empanada, Pinoysilog, Whisk, Pedro’s Buko, Double Delights, Manila Bake,

My favorites were Inutak, Mrs. Grahams, The Juice Barista, and True Deli‘s Litson baboy Ramo with Sarsa ng Kabote which I had for lunch albeit it costs P270. I think it was my first time to eat baboy ramo. 🙂

Litson Baboy Ramo with Sarsa ng Kabote

Litson Baboy Ramo with Sarsa ng Kabote

True Deli

True Deli

Tamarind Dressing from Whisk & Localized Premium Chocolates

Tamarind Dressing from Whisk & Localized Premium Chocolates

 

Greek Yoghurt & Frabelle's Ocean Fresh

Greek Yoghurt & Frabelle’s Ocean Fresh

  • Chef Bruce Lim and Chef Rosebud Cooking Demos

Chef Bruce Lim and Chef Rosebud each held one or two cooking demos which exhibited great Pinoy cuisines using practical Electrolux appliances in the kitchen.

Chef Bruce Lim

Chef Bruce Lim

Chef Rosebud

Chef Rosebud

 

  • Partner Brands

Second, there were a lot of partner brands relevant to the food industry. Some of the them include Anolon by Meyer, Chefs Lab, The Orange Project, CIF, and Corelle.

Anolon by Meyer

Anolon by Meyer

Dole Philippines

Dole Philippines

CIF

CIF

The Orange Project

The Orange Project

  • Sagip Kapamilya Kitchen Project

The evemt also showcased the construction of Sagip Kapamilya Kitchen project where Electrolux Philippines donated a kitchen showcase gave the ABS-CBN Foundation a kitchen make-over to give the group voluteers a great kitchen to work on essential to their daily operations.

Electrolux-Sagip Kapamilya Kitchen Project

Electrolux-Sagip Kapamilya Kitchen Project

Ms. Andrea Pionilla, Group Product Manager of Electrolux Philippines, also delivered a speech.

  • Contests

There were a number of contests held for the audience and the media during the program proper. Electrolux gave away kitchen goodies and appliances including a pair of Electrolux microwave ovens for the top prize in the on-the-spot cooking contests for the unsuspecting crowd participants.

Winners of the On-The-Spot Cooking Contest: Byahilo and Pinoy Adventursita

Winners of the On-The-Spot Cooking Contest: Byahilo and Pinoy Adventursita

  • Freebies

Electrolux DiscoverE Activities

Electrolux DiscoverE Activities

More than just giving away lootbags and freebies, exhibitors made sure it was an interacive one where participants were only able to recieve the loots upon completion of the Discover-E passports after completing some easy tasks.

The social media hastags #DiscoverE with the @ElectroluxPH tags were also encouraged from the blogosphere, Twitter world, Facebook, and Instagram.

More Photos Here (to be updated soon)

Electrolux Discover-E Food Festival

Electrolux Discover-E Food Festival

Kudos and congratulations to Electrolux Philippines and the organizers of the Electrolux Discover-E Food Festival. I hope there will be another one in 2014! 🙂

 

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Jonel Uy is the EIC of NomNomClub.com and Managing Director of #DigitalCircles.asia, a social media marketing agency. On Mondays, I teach IT classes at Grace Christian College. Know more @ JonelUy.com Tina Quines, on the other hand, is a contributing writer.

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One Response to “Electrolux Discover-E Food Festival: 6 Ingredients that Made it a Success!”

  1. Marjorie says:

    Congrats Pinoyadventursita and Byahilo on your Electrolux win!


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